There came a moment, during a conversation with a business colleague talking about their ‘customer-centric core competencies’, that Rob realised the world didn’t need any more self-promoting buzzwords or hyperbole. Instead, it was time to create a platform based on the simple premise of supporting rural and regional clients in a straightforward and practical way to make effective use of the web to collectively grow their businesses.This was the impetus to create We Push Buttons. An agency that makes the web accessible to business owners, to assist them realise their goals of a high functioning, high profile business with enough flexibility for growth, function, and in-built resilience.The very same principles apply to Farm Table, Australia’s largest integrated agricultural resource hub. Founded as a result of a lack of access to cohesive and timely ag information for farmers. Farm Table unifies real-time ag industry information, expertise, and opportunities into one place, making it an essential lifeline for the ag industry.Rob is leading the charge within the Ag industry to provide tangible, ethical and best-practice services for the digital age enabling members to seperate the digital wheat from the chaff.