- Platform and content strategy: generate, shape and interrogate multi-platform strategies to brief, giving each platform a clearly-defined role. I work with clients and creative teams to craft and structure impactful content programmes, with messaging/themes suited to the defined audiences, platforms and purpose.- Client/business development: ensure prospective clients are impressed with appropriately-tailored collateral that showcases LDS’ digital content and platform expertise in response to briefs. Similarly, I help the account management team grow existing business by selling in new thinking on distribution.- Client-facing partner and expert: I work with clients to deliver compelling presentations and recommendations, and partner with them to overcome their content and platform challenges- Manage and mentor: I manage a team of direct reports guiding their career development as well as directing the quality of their execution

• Manage the editorial team in London and our content across all owned and third-party channels globally• Responsible for devising, commissioning, managing and delivering best-in-class content across multiple platforms• Manage, devise and oversee content plans for the UK, Indonesia, the United States and South America, and our our relationship with the external agencies delivering content for India and the MENA region• Have played a key role in building our social media following to more than 100m followers across all platforms• Sit across data analytics tools to inform our global content decisions across all owned and third-party platforms• Work cross-departmentally to deliver engaging, commercially-attractive content – all in a consistent tone• Integrate partner and marketing messaging across all Arsenal channels, helping to drive engagement • Work cross-departmentally to ensure all output is in line with the commercial objectives of the business

• Source, develop, run and organise content across all club channels; Arsenal.com, Arsenal TV, social media and mobile• Deputise for news editor, manage website and other journalists and make key editorial judgements• Look after all elements of output; writing, sub-editing, publishing online, promotion on social media and planning• Publish and showcase our video content on all platforms• Take lead role as interviewer for video and text stories• Take lead in live event coverage such as matches, club events, Asia Tour, through text, social media, video, mobile, photos, fan interaction• Responsible for the development and implementation of our social media strategy• Manage staff responsible for our foreign Twitter feeds; set guidelines and targets, provide feedback and ensure a high level of quality output

• Bi-weekly shifts as the evening online sports news editor, where I am responsible for uploading and placing content onto the telegraph.co.uk/sport site, generating new ideas and liaising with writers using Escenic CMS system• One of the football bloggers for telegraph.co.uk, securing consistently high viewing figures for my blogs• Proof read, rewrite and fact check incoming sports copy using DTI Data Centre, InCopy and InDesign

• Charlton Athletic reporter - I attended every match, home and away, writing lengthy match reports, as well as conducting numerous player interviews• Designed and subbed up to seven pages a week using a range of software packages, including QuarkXpress, Photoshop and Photostation• I was also the rugby, ice hockey and athletics correspondent for this bi-weekly tabloid newspaper

• Edited sports pages for bi-weekly award-winning broadsheet, and two free-sheet newspapers• Managed a two-man team, as well as numerous freelance reporters and photographers• Sub-edited using a range of packages, such as QuarkXpress, Photoshop and Photostation• Reported on Aldershot Town FC, writing match reports, attending matches and conducting interviews