Rob Klein

Rob Klein Email and Phone Number

Senior Lead, Global Brand Marketing Strategy @ Slack
New York, NY, US
Rob Klein's Location
New York, New York, United States, United States
Rob Klein's Contact Details

Rob Klein personal email

n/a
About Rob Klein

Rob Klein is a Senior Lead, Global Brand Marketing Strategy at Slack. He possess expertise in brand strategy, press releases, copywriting, advertising, social media marketing and 6 more skills. Colleagues describe him as "As a champion of brand and of cross-functional success, strategic, driven and passionate are 3 key words I’d use to describe Rob Klein. Often seeking out additional tasks and projects, Rob is key to an organization’s success both in internal communication efforts and for optimal GTM ROI. His positive and inspirational personality is infectious to anyone lucky enough to be in his orbit… he motivates individuals and entire teams to set the bar high and to aspire to do great work. Simply put, Rob creates outsized impact for both his own responsibilities as a brand and campaign lead and as added value to any additional project or opportunity he finds himself a thought partner on.", "Rob was the heart and soul of the marketing team at Slack and was a major part of building such an incredible brand. He was a great partner to work with and was the creative ying to my quantitative yang. I hope to work with him again someday!", and "Working with Rob was an absolute pleasure during Slack’s initial expansion into EMEA. Slack faced an extremely tough business challenge of growing within a region that was already renowned for established brands such as Microsoft. Rob completely understood the importance of localization within each unique market, developing a psychographic approach which delivered huge success, growing users and brand awareness exponentially. I truly hope our paths pass again!"

Rob Klein's Current Company Details
Slack

Slack

View
Senior Lead, Global Brand Marketing Strategy
New York, NY, US
Website:
slack.com
Employees:
2947
Rob Klein Work Experience Details
  • Slack
    Senior Lead, Global Brand Marketing Strategy
    Slack
    New York, Ny, Us
  • Slack
    Senior Lead, Global Brand Marketing
    Slack 2022 - Present
    San Francisco, California, Us
    Currently:-Building full funnel campaigns around (1) AI and Agents + (2) new Work Operating System positioning.-Own all brand activations. -Own brand competitive analysis. -Own Slack swag program in all regions: AMER, EMEA, APAC. Already:-Led strategy for a productivity-centric brand campaign (which was nominated for a Webby!)-Team lead for 2023 SXSW super sponsorship program in Austin. Owned + championed many things: a main stage ‘Workplace Revolution’ panel featuring 3 customer execs, premium street activation space with immersive product demos + daily thought leadership sessions + Kara Swisher/Vergecast live podcast recordings, Slack/SXSW customer story films, and a dynamic expo center presence-Helped bring Slack's first autonomous brand tracker dashboard to life (awareness, consideration, website traffic, email engagement, social sentiment)
  • Slack
    Manager, Global Brand Marketing
    Slack 2020 - 2022
    San Francisco, California, Us
    -Built and launched Slack's first global, integrated brand customer stories program across the US, EMEA, and APAC.-Led the development of IBM customer case study in partnership with product marketing; premiered during CEO (Stewart Butterfield) opening keynote at flagship Slack Frontiers conference.-Restructured, refined, and re-launched Slack's brand guidelines (updated brand positioning, revised voice & tone, net new definitions of brand attributes).
  • Slack
    Associate Manager, Global Brand Marketing
    Slack 2018 - 2020
    San Francisco, California, Us
    -Developed and launched Slack's first global, integrated brand program in The U.S., EMEA, and APAC.-Built Slack's first company-wide brand competitive analysis.-Owned development and launch of Slack's first paid brand social program, with a philanthropic angle.
  • Slack
    Brand Marketing Coordinator
    Slack 2017 - 2018
    San Francisco, California, Us
    -Founding member of Slack brand marketing team (of two).-Led RFP process and hired Slack's first global media agency partners in EMEA + APAC.-Owned annual strategy + budget planning and all agency relationships.-Brought a World Cup partnership with FOX Sports to life, among other brand partnerships.-Built and launched Slack marketing onboarding program, working directly with exec team.
  • Venables Bell And Partners
    Associate Brand Manager
    Venables Bell And Partners 2016 - 2017
    San Francisco, Ca, Us
    -Clients: Reebok, Phillips 66 Company (Phillips 66, 76, Conoco).-Full scale client services, creative resource management, competitive analysis, and budget ownership for multi-million dollar campaigns.
  • Zenefits
    Account Coordinator
    Zenefits 2015 - 2016
    San Francisco, California, Us
  • Indiegogo
    Marketing (Freelance)
    Indiegogo 2014 - 2014
    San Francisco, Ca, Us
  • University Of Oregon
    Undergraduate Instructor
    University Of Oregon 2011 - 2014
    Eugene, Or, Us
  • 7X7 | Metropolitan Media, Inc.
    Copywriting Intern
    7X7 | Metropolitan Media, Inc. 2013 - 2013
  • Clinkle
    Sales
    Clinkle 2013 - 2013
    I've got stories.

Rob Klein Skills

Brand Strategy Press Releases Copywriting Advertising Social Media Marketing Copy Editing Powerpoint Radio Frequency Identification Flavors Wallets Media Strategy

Rob Klein Education Details

  • University Of Oregon
    University Of Oregon
    Journalism
  • Universidad Pablo De Olavide
    Universidad Pablo De Olavide
    Spanish (Study Abroad)
  • General Assembly
    General Assembly
    Brand Strategy

Frequently Asked Questions about Rob Klein

What company does Rob Klein work for?

Rob Klein works for Slack

What is Rob Klein's role at the current company?

Rob Klein's current role is Senior Lead, Global Brand Marketing Strategy.

What is Rob Klein's email address?

Rob Klein's email address is ro****@****ell.com

What is Rob Klein's direct phone number?

Rob Klein's direct phone number is (512) 522*****

What schools did Rob Klein attend?

Rob Klein attended University Of Oregon, Universidad Pablo De Olavide, General Assembly.

What are some of Rob Klein's interests?

Rob Klein has interest in Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture.

What skills is Rob Klein known for?

Rob Klein has skills like Brand Strategy, Press Releases, Copywriting, Advertising, Social Media Marketing, Copy Editing, Powerpoint, Radio Frequency Identification, Flavors, Wallets, Media Strategy.

Who are Rob Klein's colleagues?

Rob Klein's colleagues are Sagarika K., Sarthak Nayak, Saadiah Hassan, Bianca Maree, Isabella Scheidt, Aparna D., Robbie Mckiernan.

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