Talking Points is the premier Wordpress Plugin for content creation. Utilize the revolutionary Talking Point system to streamline the content creation process and start blogging like a Pro. Create beautiful, engaging, and dynamic blog posts and articles in only minutes. Simply Insert your content and let Talking Points do the work for you! Save time and money, enhance your content, grow your audience, and increase subscriptions, contributions, and ad-revenue. Learn more with the link below:https://talkingpoints.pro/
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Founder, Talking Points LlcTalking Points Llc Mar 2019 - PresentUnited StatesTalking Points is the premier Wordpress Plugin for content creation. Utilize the revolutionary Talking Point system to streamline the content creation process and start blogging like a Pro. Create beautiful, engaging, and dynamic blog posts and articles in only minutes. Simply Insert your content and let Talking Points do the work for you! Save time and money, enhance your content, grow your audience, and increase subscriptions, contributions, and ad-revenue. Job Responsibilities:- Software Developmento Creation of Talking Points and the Talking Points system to increase the speed of production of content, and enhance the quality of content by creating content that is both visually appealing and engagingo Design of the mix and match features to create any blogging aesthetico Design of frontend and backend visual aesthetico Design of frontend and backend user experienceo Implementation of api software to lock and unlock software based on subscription purchaseo Implementation of compatibility of with other Wordpress Plugins to enhance user experience o Minor code review and updates to resolve formatting issues o Strategy and Resolutions to coding issues- Brandingo Logo designo Copywriting for Promo Materials and Web Designo Storyboarding for promo materialso Narrative flow and structure for web design- Development and oversight of web designo Site responsitivity to different screen sizeso Mobile friendly formatso Implementation of consumer profileso Implementation of consumer dashboard for purchase and subscription information- Creation of knowledge based assets for blogging and content creation success- Overseeing of Concept to Creation to Launch- Management of multiple design and development teams -
Project ManagerMaverick Solutions Llc Jan 2018 - PresentOregon, United StatesWhere engineering and the environment converge, Maverick Solutions is the leading vegetated terra wall company in the industry. Utilizing a fully engineered and patented "vegetative terra wall" system that is the most advanced and successful permanent bio-engineering system in the market today. Maverick Solutions, LLC is committed to creating a better environment by solving today's complex structural and habitat issues with superior bio-diverse solutions, which allows us to achieve superior structural integrity, while creating an environmental habitat that is fully vegetated and natural to its native environment.• On-site project management overseeing and managing crew• Employee training• Conducting field analysis • Environmental protocol implementation• Installation of environmental terra walls• Implementing strategies to streamline processes and increase production• Production implementation
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Media StrategistCentro Jun 2017 - Dec 2017Greater Los Angeles AreaReporting into a Supervisor in the region, Media Strategists will work alongside the client development team where digital media strategy and buying is the primary function. They are responsible for managing all aspects of a client’s media plans and campaigns, including day-to-day operations, client deliverables, relationship management, issue resolution, and the retention of select accounts. An understanding of how Centro creates a “Raving Fan” culture among its clients is a must! CORE RESPONSIBILITIES• Responsible for the stewardship of a media plan from concept to cash• Develop comprehensive media plans across a variety of digital channels that meet each client’s marketing objectives• Assemble site consideration set and make recommendations on how to best allocate advertising budgets by utilizing media research tools, Centro’s proprietary tools, and industry/market knowledge• Develop and issue RFPs to publisher partners; gather and analyze proposals to determine the best media selections, negotiate rates & positioning as required• Create final media recommendation and provide detailed strategy and rationale that supports planning decisions • Work with internal teams to oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations• Assist Campaign Analysis team in strategic analysis of campaigns and provide recommendations for future media plans.• Foster relationships with both clients and vendors• Accompany Client Development team on external meetings and presentations when applicable• Support Supervisor & Director in responding to client requests and special projects as necessary• Facilitate and lead internal status meetings• Manage timelines and coordination of resources for deliverables owned. Ensure deliverables are aligned and implemented across all teams to meet client’s goals and objectives• Assist with training and mentorship to the junior members of the team -
Assistant Media PlannerMaxus Global Mar 2017 - Jun 2017Greater Los Angeles AreaThe Assistant Media Planner is responsible for providing supportto the planning team across all aspects of the discipline as it pertains to Maxusclients. Job responsibilities include the usage of tools and data to help supportplan decisions; collaborating amongst the team to offer up appropriate support forall planning assignments and special projects; assisting in the maintenance of planactivity; and, resolving discrepancies related to plan options and/or buy delivery.Primary (day-to-day) Responsibilities: Utilize and understand proprietary and syndicated research tools used forplanning and reporting purposes Study demographic data and consumer profiles to identify desired targetaudiences for specific media vehicles, including lifestyles andpsychographics Utilize syndicated research to help analyze the competitive landscape formonthly, quarterly and annual competitive analysis Exercise the Channel Neutral approach to media and framework forthinking Assist in development of media plans that specify which forms of media willbe used to effectively reach the target audience Effectively use Relationship Media tools to aid in plan development Assist in maintaining flowcharts/plans and developing media deliveryanalysis Assist in maintaining budget updates and spreadsheets Develop agency point of views (POVs) on media opportunities forsubmission to the client Input data into Donovan and Ad Serving platforms Assist in trafficking, tracking and reporting of online campaigns Resolve discrepancies within the billing processSecondary Responsibilities: Attend client specific and departmental meetings Attend mandatory Agency Training Participate in MAcademy Participate in creative brainstorm sessions Participate in New Business Proactively keep abreast of industry trends and share knowledge with team -
Account Manager, Publisher Services495 Communications Sep 2016 - Feb 2017Santa MonicaThe Supply Team manages thousands of websites across the world that provide quality video and mobile content for advertising opportunities. Job Responsibilities:• Own high value publisher accounts, acting as a consult to that pub to maximize their revenuegenerated from 495’s marketplace and platform• Enhance the experience of 495 publishers by developing strong relationships, providingoutstanding customer service and building a partnership with the client through the life-cycleof the account• Growing revenue generated from the assigned book of publisher accounts overall• Effectively communicate detailed learning’s/client feedback to the business development andsenior management teams• Analyze daily traffic data within our marketplace and report discrepancies or opportunities• Own and create quarterly business reviews with key and strategic accounts• Work closely with the finance team to ensure full and accurate delivery of ad campaigns• Key stakeholder ensuring all publisher intel is updated within Salesforce -
Media Associate InternCentro Jun 2016 - Aug 2016Greater Los Angeles AreaThe Media Strategy team is a key resource in providing strategic, insightful plans that exceed client KPIs, and we work closely with sales and other internal teams to manage each layer of every campaign. The Media Associate Intern will be a part of a truly collaborative team working across various industry categories.Job Responsibilities:•Work with designated team on assigned tasks and projects.•Collaborate with other interns on a team assignment and present to leadership at the end of the program. •Attend and participate in weekly educational sessions. •Partnering with a mentor to enhance knowledge of the media services landscape.•Proactively contribute to both the team and intern group. •Create Insertion Orders (IO’s)•Revise Campaigns, Send out RIO’s•Actualize campaigns and roll-over budget•Interact with both Publishers and Clients•Create screenshots and mock-ups for presentation decks•Monitor pacing determined by KPI’s (Spend, CTR, CPC, CPM, CPV, etc.)•Upload Raw Reports and RTB NumbersCentro is the only company to rank as Crain’s #1 Best Place to Work for four years in a row (2011, 2012, 2013 and 2014). Also voted #1 Best Places to Work in 2014 Advertising Age and Top 25 Best Places to Work by Forbes.
Rob Kool Education Details
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Marketing And Advertising
Frequently Asked Questions about Rob Kool
What company does Rob Kool work for?
Rob Kool works for Talking Points Llc
What is Rob Kool's role at the current company?
Rob Kool's current role is Founder, Talking Points LLC.
What schools did Rob Kool attend?
Rob Kool attended Portland State University.
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