Rob Lavell Email & Phone Number

Newcastle, New South Wales, Australia

Newcastle, Australia

Newcastle Greater Mutual Group (NGM Group) offers retail banking services to more than half a million Australians under the brands Greater Bank and Newcastle Permanent.In this group role I manage the Customer Engagement function, including the Customer Value, Essential Communications and Customer Insights programs of work to support the delivery of NGM.

Australia

Greater Bank is a Newcastle-based, full service financial institution with net assets of over $6 billion, 700 staff, and a retail distribution network of over 50 branches in NSW and QLD. In this role I am the business owner and SME for Customer Relationship Management programs and strategy, driving data-driven communications via all customer touchpoints.

Australia

Australia

In this role I had broad marketing remit for Brand, Creative, Media, Product, Market Research and Analysis, Direct Marketing, Public Relations, Point of Sale, Sponsorships and Local Area Marketing and Events. Key activities included procurement and management of media, creative and public relations agencies and associated budgets with an annual media.

Australia

- Marketing Strategy, Brand, Public Relations, ATL and BTL campaign development and management- Management of Creative and Media agencies, and stakeholder engagement with other divisions for internal communication of marketing plans and strategies

Australia

- Responsible for the launch of a new life insurance product using the online channel- Developing an end-to-end Integrated Marketing Communications plan and associated internal communications pieces

Australia

Wine Selectors is a privately owned, Newcastle based direct marketer of premium wine running several large national wine clubs. Wine Selectors operates a 100 seat Contact Centre based in Newcastle, NSW. In this role I had line management responsibility for Marketing, and Planning and Analysis teams, also the Contact Centre for a short period. remit.

Australia

Managing the Planning and Analysis function including developing and maintaining a significant business model that managed membership intake and attrition, product procurement and revenue forecasts, packing and despatch forecasts, contact centre staffing levels, and monitored overall profitabilityStrategic marketing planning and monitoring and reporting.