Promoted to lead all product marketing initiatives, growing top-line revenue, improving win-rates in key segments, and maintaining high NPSLed, train, and prioritized a team of 7x remote PMMs, including 4 new hires Establish a dedicated sales enablement function, marketing support for new standalone software offerings, and added technical marketing supportEvangelized for Carbon, speaking to analysts, to the press, and to third-party materials developers targeting Carbon’s platform, and represented Carbon at industry events and webinarsSized new markets, updated customer personas, sourced and validated market intelligence and competitive intelligence, and predicted new product revenue for corporate planningCommercialized the new flagship product, the M3 printer, including defining the value proposition, selecting the appropriate benchmark prints, testing the product and gathering user feedback throughout Early Access, and introducing the product to the marketCommercialized the generative design software product, Design Engine, defining the product requirements, validating key product assumptions with expected users, leading demonstrations, and guiding development as we refined requirementsDeveloped a deterministic cost model for the dental segment, integrating key knowledge of manufacturing economics and competitive intelligence such that we could adjust pricing dynamically to ensure the most competitive rates for the highest volume producers

Promoted, assuming responsibility for technical and segment marketing for all segmentsLed launch of ~20 new products across hardware, software, and materials, including pricing strategy, positioning, messaging, success definition and tracking, sales training, and core collateral development, including products such as RPU 130, RPU 70, Loctite IND 405 Clear, and EPU 41Developed anchor content for our products, including key demos of the integrated system and case studies with NASA, Specialized, Riddell, and UC BerkeleyDefined, tracked, and reported KPIs of product growth and engagement for the executive team and boardRefreshed messaging and positioning across all of carbon3d.com, our main channel for driving new leadsAligned a product, marketing, engineering, and sales organization to a technology and product roadmap built on validated, researched business rationale by segmentLed competitive intelligence and market research across automotive, dental, life sciences, industrial, and aerospace verticals

Launched new products, including the new material MPU 100, updated pricing and promotional strategy for the connected device Smart Part WasherDeveloped anchor content for all marketing verticals, including dental, sporting goods, medical devices, automotive, and aerospaceHired and trained a copywriter to assist with content strategyDesigned event presence at IMTS and Formnext (key tradeshows for the additive manufacturing industry), preparing product spotlights, copy, imagery, demos, staff product training, and presentations at the events

Second Mouse was a startup I created focused on improving the PC purchasing experience through better design. The design focused on integrating performance benchmarks for different kinds of games with common game design patterns to save users roughly 10 hours of research each. We did this for tens of thousands of users.Led all aspects of product definition and development, including defining user requirements, scoping resources required, sourcing and collaborating with a UI designer, prototyping, user acceptance testing, launch, and post-launch sprints to flesh out feature setNegotiated for access to key benchmarks from the industry’s most respected analystsCreated an influencer marketing program to leverage our design language and explain PC gaming performance to their audience

Created messaging, positioning, and key sales collateral of logic, packaging, EDA, and test options for high-performance computing, networking, and mobile market segmentsLed the co-marketing of ARM IP initiatives, creating key talking points and keynote material for executives and communications teamsCommercialized Intel Embedded Multi-Die Interconnect Bridge packaging technology, including defining pricing, messaging, positioning, and technical demonstrations to secure leading-edge semiconductor chips

Hybrid role responsible for planning the roadmap by channel and form factor, including key features, benchmarking, pricing, positioning, and value prop definitionLed the planning, pricing, and launch of 3rd Gen Core through 5th Gen Core for channel customers interested in small form factor and All-in-One desktops, including new platform features related to slimmer profiles with lower TDPs, biometric sign-in, haptic computing (touch, touchless, etc.), and new connectivity standards

- Developed and implemented a strategic marketing plan for sharing collateral with key TDMs via IntelAlliance.com/Microsoft and ReadWriteWeb Enterprise sponsorship- Defined co-marketing messaging between Intel and Microsoft for Enterprise platforms built on Windows® Server 2008 R2, Windows® SQL Server 2008 R2, and Intel® Xeon® Processors 7500 and 5600 series, including new Mission Critical messaging- Defined co-marketing messaging for joint Intel/Oracle presence at Oracle OpenWorld- Industry analysis on the Business Intelligence and Database software ecosystem detailing key technical collaborations and themes to promote through 2011

Developed consumer lighting products and updated existing product lines, resulting in 2 new product launches, 3 design patents, and over $2MM in existing product cost saving initiatives.

Researched thermal failures of various appliances and thermal prevention systems for legal presentations. Primary responsibilities including summarizing depositions and managing ongoing experiments.