Rob Mackercher Email & Phone Number

Tuscaloosa, Alabama

Responsible for managing the day-to-day operations of the Tuscaloosa office which includes overseeing sales, marketing and new home construction. Directly manage all office personnel which consists of a Sales Manager, Administrative Office Coordinator and multiple Project Managers. Responsible for monthly planned sales, house profitability and managing all office overhead budgets. Ensure an adequate number of subcontractors/trade partners to meet forecasted capacities. Estimate all land related developmental expenses and coordinated those individual budgets with the Project Managers to ensure the work is executed within those established budgets. Coordinate with the Sales Manager and the drafting department to ensure all custom house plans align with customer expectations. Worked closely with the Sales Manager and office coordinator to ensure client construction loans and end of construction permanent loans close as planned.

Greenville, South Carolina Area

Managed day to day business functions of the created Division for Essex Homes in Greenville South Carolina. Primary responsibility was to sell and close existing inventory in order to achieve the Division's planned financial goals. Responsibilities included supervising and coaching the Division's Sales and Production managers, the Land Acquisition manager as well as the Purchasing manager. Additional key responsibilities included creating the ground work for future growth by overseeing the recruitment of personnel in sales, production and office administration. . I worked closely with the President of Land Acquisition to expand our land position to achieve the company’s five year forecast. Participated in the monthly Corporate Executive meetings where all major decisions were discussed regarding the company’s operation and future growth requirements. Accomplishments:- Achieved 104.5% of sales plan - Increased house margins by 46.3% from 10.12% to 14.8%- Reduced average house days under construction from 206 days to 164 days

Birmingham Alabama And Charlotte North Carolina

Managed the day to day accounting and financial management responsibilities of the organization. Directly interacted with clients from point of sale, to project completion. Facilitated the establishment of all project drawings and specifications between the client and all critical trade partners to ensure the successful completion of all projects. This included the building and landscape Architects, Interior Designers plus any Structural or Geotechnical Engineers. Established and controlled job costs, ensured there were adequate suppliers and mechanical vendors necessary to fulfill all contract work. Directly managed and supervised all critical phases of onsite building activities.

Charlotte, North Carolina

Responsible for managing the activities of 7-9 Project Managers with the objective of increasing home quality, customer satisfaction and sales referrals. Responded to declining market conditions by building more affordable homes at reduced costs to the buyer. Negotiated new pricing with our trade partners. Responsible for securing and maintaining an adequate number of quality subcontractors and suppliers. Minimized lot expenses in an effort to reduce unexpected land costs during home construction. Monitored systems to meet company customer service goals plus enforced safety and environmental regulations as required by the local and state municipalities.

Charlotte, North Carolina

Collaborated with the Regional financial analysts to produce and manage the annual construction and marketing budgets for 4-6 communities. Responsible for achieving the yearly operational plan for sales, settlements and profit in assigned neighborhoods. Responsible for maintaining the division’s long range schedule used to ensure accurate delivery forecasts. Guaranteed the accuracy of the community cost system working with the Division’s Cost Control Manager and the Regional Financial Analyst to ensure the preciseness of all community sales price worksheets. Responsible for approving sales contracts, overseeing community advertising strategies and reviewing monthly competitive analysis by community. Involved in developing new community model home presentations and maintain existing presentations. Monitored systems to ensure construction quality was achieved and post construction customer service was correctly addressed. Ensured adequate subcontractors existed to meet planned capacities. Established and managed yearly production and sales department budgets. Participated in new community land acquisition with the Division President and Regional land acquisition personnel.

Charlotte, North Carolina

Responsible for managing the activities of assigned 8-10 Project Managers with the objective of producing quality homes on time and at planned profits. Secured and maintained an adequate number of quality subcontractors to ensure accurate deliveries on forecasted home deliveries. Responsible for establishing lot specific area costs through on-site analysis. Evaluated monthly live job cost estimates with Project Managers and Cost Control Manager to guarantee actual job cost accuracy. Established parameters for determining best house and driveway fit by lot. Monitored and enforced all local, state, national safety and environmental regulations. Monitored quality control during construction and ensured post-closing customer service obligations were managed efficiently. Monitored systems established for acquiring construction permits from local and state municipalities.

Baltimore-Washington Area

Provided staff assistance to the Division President in the development and implementation of all sales activities. Responsibilities included assignment of sales representatives and supporting personnel in the subdivisions. Developed and managed community advertising and marketing programs. Organized and conducted weekly sales meetings. Worked directly with NVR Mortgage and preferred mortgage lenders to assure prompt loan approvals. Managed and coordinated sales training and development with the Regional sales trainer. Coordinated monthly on-site community sales strategy meetings to review competitive builder data and update buyer demographic information to ensure correct product positioning and sales pricing. Established and coordinated the creation of new model home presentations and ensured existing presentations were properly maintained. Managed and maintained all costs related to the established sales and marketing budgets.

Greenbelt Maryland

Fredrick Maryland

Managed all on site sales and marketing responsibilities for assigned communities.

Gathersburg Maryland

Supervised all on site construction activities of homes under construction in assigned neighborhoods

Bba Mgmt., Business And Production Management, Economics, Marketing, Accounting, Business Communications

Activities and Societies: Beta Theta Pi, Ole Miss Radio Club

Business Administration And Management, General