Rob Mascola

Rob Mascola Email and Phone Number

Director Marketing Analytics at Working Assets @ Working Assets/CREDO Mobile
san francisco, california, united states
Rob Mascola's Location
Oakland, California, United States, United States
About Rob Mascola

Math and Data guy. Problem solver.

Rob Mascola's Current Company Details
Working Assets/CREDO Mobile

Working Assets/Credo Mobile

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Director Marketing Analytics at Working Assets
san francisco, california, united states
Website:
credomobile.com
Employees:
122
Rob Mascola Work Experience Details
  • Working Assets/Credo Mobile
    Director Marketing Analytics
    Working Assets/Credo Mobile May 2003 - Present
    San Francisco Bay Area
    • Created customer retention and handset upgrade program • Created lead values for new names added to the CREDO Action list. • Built response models and segmentation schemes for direct marketing• Developed microtargeting based on petitions signed by CREDO Activists• Developed geographic targeting models• Modeled the petition signing behavior of the CREDO Action list using Markov Chains
  • Global Vantedge
    Director Of Reporting An Analytics
    Global Vantedge Jun 2002 - May 2003
    San Francisco Bay Area
    • Worked in management starting up a call center in India to handle early and later stage collections• Created reporting, forecasts, internal targets and business models
  • Exterra Credit Recovery
    Director Of Scoring And Analysis
    Exterra Credit Recovery Sep 1999 - Jun 2002
    San Francisco Bay Area
    • Designed and implemented new portfolio management strategy, including a recovery score to prioritize campaigns• Created an interactive business model linking multiple departments’ data (accounting, purchasing, operations, human resources) for what-if analysis and strategic planning• Built scoring model to value portfolios of charged off credit card receivables • Developed dialer optimization strategy • Created agent level reporting to isolate areas for additional custom training
  • Fair Isaac
    Analyst
    Fair Isaac Feb 1997 - Sep 1999
    San Francisco Bay Area
    • Built custom credit scores for credit card issuers, auto lenders and other financial service organizations • Lead modeling teams from project design through implementation of credit scoring models• Developed models to manage accounts, prioritize treatment and support targeted marketing campaigns for credit card and installment lenders
  • Teach For America
    Math Teacher
    Teach For America Sep 1993 - Jun 1995
    Taught math at Westlake Jr. High in Oakland, CA

Rob Mascola Education Details

Frequently Asked Questions about Rob Mascola

What company does Rob Mascola work for?

Rob Mascola works for Working Assets/credo Mobile

What is Rob Mascola's role at the current company?

Rob Mascola's current role is Director Marketing Analytics at Working Assets.

What schools did Rob Mascola attend?

Rob Mascola attended Stanford University, Dartmouth College.

Who are Rob Mascola's colleagues?

Rob Mascola's colleagues are Paramjit P.s.sandhu, Leah Donahey, Kourtney Martin, Ernesto Segovia, Mark Ristaino, Sherri Kendalll, Syed Moha.

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