Copywriter. Passion for sports (mostly hockey & baseball), comedy, and true crime. Sometimes all three at once. Portfolio: http://bit.ly/matheson-portfolioProfessional Summary: A versatile ad copywriter and social media manager with more than 4 years of experience at Parcast Studios / Spotify. Balances the needs of sponsors and talent to create captivating and effective personal ad spots for podcast, at times supporting extremely high-value ad-buy deals. Collaborates across internal teams to create engaging platform and social media content that is optimized to foster brand engagement. Responsible for community management, including direct interaction with listeners. Passion for following internal strategies and competitive trends. Experience in ad production management on a small but productive start-up team acquired by Spotify for eight figures. Prior experience in physical production and comedy. Social media manager for an anonymous parody account on X.com (fka Twitter) that has more than 14,000 followers (@Ned2point0).
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CopywriterParcast Network (Spotify) May 2019 - Jun 2023•Responsible for generating and revising advertising copy for external sponsors, ensuring effective, timely, and error-free content to meet in-house mandates and exceed sponsor expectations. Research ad sponsors and developed original ads within established parameters, including for new clients as well as multiple refresh campaigns. Create memorable brand acts for clients appropriately matched with podcast host personality and show content. Collaborate with a small copywriting team to write and develop social media content and other types of platform copy including internal promos, episode titles and descriptions, and more. Responsible for community management.• Key Host-Read Campaign: Squarespace. This high-value campaign for the OBSESSED podcast generated organic reengagement by hosts and listeners even after the campaign ended. • Ad Copy Clients (Audio): o (Automotive) Ford o (Food/Beverage) Trolli o (Gaming) Best Fiends o (Home) Ring o (Internet/Media) Mashable, Netflix o (Retail/Clothing) Pair of Thieves
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CopywriterParcast Network Apr 2018 - May 2019Woodland Hills, California• Responsible for managing entire ad production process for external advertising sponsors and internal promos. Duties included profile intake with new sponsors, coordination of sponsored product testing and review by talent, creation and maintenance of ad recording schedule, product research, copywriting, and coordination with post-production for quality assurance. Responsible for e-mail based community management.• Sole copywriter on a small start-up team, (employee #8) reporting directly to CEO and Founder, Max Cutler. Company was acquired by Spotify in April 2019 for US$56 million.• Ad Copy Clients (Audio Scripts): o (Digital/Media) Amazon Music, FX Network, Shudder, The Calm App o (Education) Udemy o (Events) Zola o (Finance) Robinhood, Upstart o (Food/Beverage) Caffe Monster, Starbucks, Hello Fresh o (Home) Handy, Leesa, SimpliSafe, The Sharper Image o (Personal care) BetterHelp, Care/of, FitFabFun, Flex, Kopari Beauty, Living Proof, Madison Reed, My Billie, Nutrafol, Quip o (Pet) The Farmer’s Dog, Pretty Litter o (Retail/Clothing) Bombas, Carbon 38, Mod Cloth, Rothy’s, Swap, ThirdLove, Torrid o (Travel) Away
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Sketch Comedy Writer And PerformerThe Second City Jan 2018 - Nov 2018Los Angeles, California, United StatesWrote and performed in a monthly sketch comedy show entitled: Last Chance with Derek Chance (dir. Dwayne Colbert) -
Social Media ManagerSelf-Employed 2009 - Nov 2018Remote@Ned2point0 on X.com (2015-present; 14,000+ followers)formerly @DodgerzGM on Twitter.com (2009-2015; 17,000+ followers)Manage anonymous parody account(s) of the former General Manager of the Dodgers, Ned Colletti. Draws upon a deep understanding of the Twitter/X Baseball community to identify opportunities for social content, craft clever responses, and humorous posts. Creates breakthrough social content, whether spontaneous or planned. See VICE article: https://bit.ly/dodgerzgm
Rob Matheson Education Details
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Screenwriting -
Radio, Tv, Film
Frequently Asked Questions about Rob Matheson
What is Rob Matheson's role at the current company?
Rob Matheson's current role is Former copywriter at Parcast Network (Spotify USA & Canada). Plus humour, screenwriting, and hockey..
What schools did Rob Matheson attend?
Rob Matheson attended The American Film Institute, California State University, Northridge.
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Rob Matheson
Domestic And International Oilfield Service Professional | Contract Manager | Project Finance FacilitatorCalgary, Ab -
Rob Matheson
Ottawa, On3gmail.com, dnagenotek.com, abbott.com1 +187042XXXXX
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