Rob Mcelroy

Rob Mcelroy Email and Phone Number

Product Manager | Sales & Operational Strategy Manager | Experienced Direct & Indirect Commercial & Propositional Manager @ BeFibre
Rob Mcelroy's Location
Maybole, Scotland, United Kingdom, United Kingdom
About Rob Mcelroy

With over two decades of sales, leadership and product expertise in telecommunications, I've a proven track record in driving commercial performance. By strategically targeting key segments and leveraging market insights, I've consistently delivered results through effective messaging and brand awareness.As a collaborative stakeholder manager with agile experience, I've successfully partnered with cross-functional teams to achieve strategic business objectives. My leadership skills extend to team development and creation, where I foster a people-centric and results-oriented culture. With a keen eye for detail and a commitment to customer satisfaction, I'm always seeking opportunities to innovate and inspire high performance.

Rob Mcelroy's Current Company Details
BeFibre

Befibre

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Product Manager | Sales & Operational Strategy Manager | Experienced Direct & Indirect Commercial & Propositional Manager
Rob Mcelroy Work Experience Details
  • Befibre
    Product Manager
    Befibre Oct 2023 - Present
    Responsible for the end-to-end management of software and hardware products and services for both consumer and business customers. My responsibilities include owning the product strategy and employing scrum and agile methodologies to identify gaps, generate new ideas, and develop solutions that enhance the customer experience, expand market share, and drive growth. • Successfully launched our Mesh and VoIP solutions to the market, alongside a new SOHO and SME business proposition and product, driving growth and revenue in year• Successfully managed product backlog implementation, delivering software and hardware improvements alongside revenue improvement• Developed relationships with key suppliers to procure solutions that support new product implementation, and innovation of existing products. Secured key contracts and delivered CPA reduction by successfully negotiating our new residential CPE supplier
  • Virgin Media O2
    Senior Commercial Planning Manager
    Virgin Media O2 May 2023 - Oct 2023
    Bellshill, Scotland, United Kingdom
    Responsible for developing and driving business planning initiatives within Commercial, Product & Propositions (CPP) and wider, to deliver commercial performance for the business. Serving as the key point of contact into the Mobile Consumer Planning Team, leading the Consumer Mobile Annual & Quarterly Planning processes to develop a joined-up plan that allows us to target the right segments at the right time, with the right offers & messages to maximise P&L impact, whilst supporting Fixed and FMC strategic planning. Owner of the development of the 3-year Plan & Roadmap for CPP to maintain the competitive superiority of Virgin Media O2’s Mobile proposition, establishing a clear executable roadmap that aligns closely with the broader 3-year plan activity of the business
  • Virgin Media O2
    Senior Commercial Trading Manager
    Virgin Media O2 Aug 2020 - May 2023
    Bellshill, Scotland, United Kingdom
    My primary focus is to lead a team of Acquisition Trading Managers to ensure that the entire Consumer Sales & Retention channels commercial and operational needs are met; allowing our direct and indirect sales channels to focus on their trading performance. I am a strong stakeholder manager, and work cross-functionally by openly communicating with key stakeholders across Sales, Commercial & Marketing at all levels to support their team in executing the in-quarter solutions for each channel, both operationally and commercially. My team also ensure that there are solid processes in place inside and outside of the team in order to control the inflow & outputs from sales into the rest of the business.
  • Virgin Media
    Senior Retail Trading & Commercial Manager
    Virgin Media Mar 2019 - Aug 2020
    To manage the overall day to day retail trading, commercial management and sales strategy for Virgin Media Retail. This includes the strategic delivery of all Virgin Media consumer products and selected Virgin Media Business products where needed across the retail estate. This requires working with stakeholders in Virgin Media from many functions including delivery and customer experience, and managing complex change and projects as required.
  • Virgin Media
    National Account & Business Development Manager
    Virgin Media May 2018 - Mar 2019
    To manage the overall day to day account management, commercial management with key Virgin Media sales partners including project management, system development, proposition management and account relationships with partner and internal stakeholders, covering the full range of Virgin Media products.
  • Virgin Media
    Regional Manager
    Virgin Media Apr 2011 - May 2018
    I led a team of retail staff across a variety of formats, from traditional stores to pop up and permanent kiosks. I have experience across a range of goegraphical regions, and have led and developed both experienced and new teams, as well as managing store openings, relocations and closures. During my time, I was also able to deliver large scale change programmes and work on cross functional projects which supported the retail teams as well as improving sales and customer experience.
  • Virgin Media
    Store Manager
    Virgin Media Dec 2008 - Apr 2011
    I managed a store and a team of 6 staff to deliver sales and customer service to new and existing Virgin Media customers, whilst maintaining operational standards and developing my team. I supported recruitment on a regional level and spent time supporting a range of head office initiatives, alongside working with fellow new managers and teams to support our rollout of new stores by providing training as well as ongoing support.
  • Virgin Mobile
    Sales Manager
    Virgin Mobile May 2004 - Dec 2008
    East Kilbride, South Lanarkshire, United Kingdom
    I led a team of 3 Sales Executives to deliver sales of mobile phones, both prepay and contract for Virgin Mobile. We were based inside a Virgin Megastore and working with that team to deliver a seamless customer experience was key, alongside managing all stock and relevant a sales activities. I was involved at recruitment at a regional level and supported the head office team on a number of initiatives.

Rob Mcelroy Skills

Telecommunications Sales Management Managed Services Customer Experience Team Management Sales Team Leadership Mobile Devices Unified Communications Management Customer Satisfaction Customer Retention Voip Wireless Broadband Store Management Retail Customer Service Sales Process Data Analysis Performance Management Strategy Coaching Leadership Recruiting Account Management Training Negotiation

Rob Mcelroy Education Details

  • University Of The West Of Scotland
    University Of The West Of Scotland
    Nvq Diploma
  • James Watt College
    James Watt College
    Music Technology And Electronics

Frequently Asked Questions about Rob Mcelroy

What company does Rob Mcelroy work for?

Rob Mcelroy works for Befibre

What is Rob Mcelroy's role at the current company?

Rob Mcelroy's current role is Product Manager | Sales & Operational Strategy Manager | Experienced Direct & Indirect Commercial & Propositional Manager.

What schools did Rob Mcelroy attend?

Rob Mcelroy attended University Of The West Of Scotland, James Watt College.

What skills is Rob Mcelroy known for?

Rob Mcelroy has skills like Telecommunications, Sales Management, Managed Services, Customer Experience, Team Management, Sales, Team Leadership, Mobile Devices, Unified Communications, Management, Customer Satisfaction, Customer Retention.

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