I'm a professor, economist, and an entrepreneur working with numerous companies to understand consumer, employee, and business behavior. I have worked on a number of different projects relating to energy efficiency, platform design, optimal pricing, employee contracts, productivity and retention, the impact of technology adoption, and peak-time pricing. I have completed successful projects and experiments with organizations such as Octopus Energy, Lyft, Uber, Virgin Atlantic, Oracle Utilities, British Gas, British Telecom, Southern California Gas, Southern California Gas, Watersmart, Shiftgig, Essex and Suffolk Water, San Antonio Water System, ACT, the YMCA, and federal agencies of the UK and the US. My webpage is https://www.rmetcalfe.net/