Rob Mullane Email & Phone Number

New Jersey, United States

New York City Metropolitan Area

United States

6 month step up role, in addition to State Manager duties, as part of the open east RGM team as Senior Analyst Commercial Performance

East Coast

Philadelphia

Philadelphia, Pa

As Brand Ambassador for Beam Suntory's Irish Whiskey portfolio in Pennsylvania I was heavily involved in organising the launch of a new product to the market.I was selected for this position through Irish Business Employer Confederation (IBEC) Export Orientation Graduate Programme (EOP). Ireland's longest-running and most successful graduate placement programme.The EOP offers graduates an excellent opportunity in export marketing positions and experience in international marketsBrand Education – mentoring and educating Southern Wines and Spirits sales team and industry opinion leaders on ensuring comprehensive understanding of Kilbeggan Distilleries' craft, history and production. Conduct multiple tasting/education seminars to consumers and bartenders alike.Kilbeggan's Irish portfolio has grown 50% YoY in Philadelphia since I joined the team.Brand Development – constantly seeking new opportunities for brand development through building relationships with bartenders and target outlets and recruiting and converting target consumers to the brand. Examples include trade promotions, bar staff education, optimizing brand visibility and event planning/coordinating, budget management.Relationship Building/Networking – maintain and optimize key relationships with influential people in the trade such as bartenders and key consumer groups.Support Local Team – my territory spans the full state of Pennsylvania but my key focus is Philadelphia. However, I support the implementation, tracking and evaluation of planned promotional activity statewide. While also investigating, analysing, and reporting on key competitor activity. PR Support – Share, highlight and promote Kilbeggan Irish Whiskey PR activities to relevant media. Identify opportunities to represent the brand to trade and lifestyle press.

Watergrasshill, Co. Cork

Responsibilities included:• MRPI WebPo Tracking• Dealing with customer claims using the customer claims system.• Carrying out Zetafax Top Ups in accordance with Cork and Dublin MRPI Chill Depots.• Code calling Supervalu and Centra stores to carry out weekly orders• Analysing Bord Bia Kantar DataProjects:• MRPI Planogram implementation in Supervalu Stores around the country.• Centra Competitor Analysis project carried out for MRPI Trading.• Carried out various gap analysis for MRPI and Kepak NPD.• Store Visits in correlation the NPD department

Bachelor'S Degree, Marketing And Entrepreneurship

Leaving Certificate