Owner: Strategy Director
CurrentI am a strategic design thinker with over 19 years experience delivering brand communications in an agency environment. As the managing partner of Round, I am driven by the business of design and ensure the studio’s creative endeavor is directed at achieving commercial and cultural outcomes for our clients’.The focus of my work is based on understanding what brands are best at and aligning those competencies with human needs. Defining vision and brand culture, articulating positioning and ensuring the product offer and communications are aligned are the core aspects of my inside out approach to shaping brand strategy. And so is my commitment to seeing things from the customer’s perspective and understanding the way people experience brands.My strategic role is underpinned by extensive design management experience. In my roles as head of client services, both in Australia and the United Kingdom, I’ve delivered numerous strategy, identity and communication outcomes for large and small clients across multiple categories including manufacturing, education, retail, arts and entertainment, lifestyle and leisure, media and publishing, property and professional services.