Rob Payne Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Mojo Filter is a strategic and creative agency that was born out of desire to find a new and more relevant approach to providing clients with truly integrated marketing solutions, in today’s rapidly changing landscape. At the heart of what we do is a genuine desire to collaborate, whether that be with the client, though the different media disciplines or with third party agency partners. We have extensive experience working across all earned and paid media channels, from PR to TV, data, digital, social and experiential, as well as more traditional above-the-line channels such as TV, radio and print. This means that we provide our clients with imaginative, insightful and effective integrated campaigns that draw on all of this experience, but crucially, with no emotional or financial bias for any one channel. Mojo Filter works only on a project by project basis, ensuring that our Client partners are only spending money when they need to be. Equally, all teams are created to answer the unique needs of each bespoke project that we work on, ensuring that we get to the best answers in the quickest possible time. We hire in top freelance talent from the same places as traditional agencies ensuring we are competitive and the output is of the same best in class quality, but without the hefty overheads - these savings are passed directly onto our client partners.

London, United Kingdom

Consultancy specialising in New Business and helping Clients to improve interagency processes to allow their agency partners to work together more effectively and achieve truly integrated results

London, United Kingdom

Challenged to drive productivity and improvements in efficiency and process for Portas, Mary Portas’ award winning luxury fashion and retail agency, heading up the Client Services department. Assumed leadership for best practices, financial management and client relationships. Delivered training and guidance to the team to help identify and successfully win incremental growth across the agency’s client roster. Successfully acted as lead client contact with C level Clients for accounts including Sainsbury’s and Mercedes.Key Contributions:• Collaborated with the CEO to ensure the smooth financial running of the agency both in the London office and Melbourne agency including weekly financial monitoring and quarterly forecasting.• Successfully negotiated annual fees for key clients and launched awarding winning campaigns including Sainsbury’s “Summer of Love Yourself” and “Work it’ campaigns.• Improved internal agency processes instituting new financial accounting and forecasting templates and processes to manage regular weekly meetings to streamline the agency process. Also created new business templates.

London, United Kingdom

Following a contract period where I ran the led the UK KFC business a new win for the agency I was appointed permanently. During this time I acted as the primary liaison between Mother and key client stakeholders across the Diageo and Superdry brands; accountable for running the global Baileys business for Diageo, and the global re-branding of the Superdry brand, working across all channels from ATL to sponsorship, PR and digital.Key Contributions:• Led the Global Baileys account for Diageo successfully halting ten years of decline for the brand and helped it achieve sustained, double digit growth and win numerous strategic awards for outstanding business growth.• Successfully led the pitch to win the Superdry advertising account worth £4.5M.

Greencoat House, Francis Street Victoria, London, Sw1P1Dh

Recruited to manage the brand side of the O2 business, leading a team of 20 individuals across the strategic and creative development process, focusing on key channels including; ATL communications, retail, digital, social and sponsorship for the £15m account.Key Project and Contributions:• Rebranded O2 from “Be More Dog” to “More for You” and led the development and production of the fully integrated sponsorship campaign “Wear the Rose” for the 2015 Rugby World Cup. This included a 14,000 strong concert headlined by Take That at the O2 and two world firsts, the rebranding of the businesses 378 store retail estate from O2 to Rose 2 and turning the O2 arena into the world’s largest living billboard.• Led successful TV, print, social, content creation and digital elements of the ‘Wear the Rose” campaign, working with 3rd party partners to deliver integrated solutions in PR, experiential, data and talent management channels.• Enabled O2 to obtain a 67% total share of voice throughout the World Cup tournament and became the most successful standalone campaign that O2 has ever released.• Effectively managed the brand side of the £15M account, regularly delivering recoverability figures of over 125%.

Accountable for leading the BBC account, managing all communications for the Culture and Knowledge, Youth and Music and Children’s portfolios, across their TV radio and digital channels; held full financial responsibility for fee negotiations and ongoing profitability of the account.Key Contributions:• Created over 30 award winning campaigns across the entire BBC account.• Spearheaded the BBC's Cultural Olympiad campaign for the 2012 Olympics.• Achieved £1.2M in organic business growth across both the BBC and additional accounts within the group.

London, United Kingdom

Senior Account Director tasked with running the PlayStation International account across 32 markets. During this 6-year tenure also led accounts including Pernod Ricard, McDonald’s, Singapore Airlines, and Mars Confectionary (Twix). Responsible for the central and UK teams, their training and development and resourcing across all markets in line with fee structure and negotiation.Key Contributions:• Produced award winning integrated campaigns across PlayStation’s PS3, and PSP platforms for their SCEE Markets 32 Countries • Effectively launched the GT Academy collaboration between PlayStation and Nissan to launch the Gran Turismo franchise on the new PS3 platform, resulting in a 5-part TV series that ran in 25 countries and shortlisted for the first Titanium Lion Integrated Marketing gong in Cannes.• Key representative for the agency with the global client teams for Singapore Airlines, Mars and Chivas Regal

Worked on The Brita Water Filters European Account

Ba Hons Business Studies, Business, Management, Marketing, And Related Support Services, 2:1

Education record