The lead principal, Robert Pero, is known as an innovative and strategic entrepreneurial leader that, drawing on decades of successful experience, spends the time required listening to each client to ensure he can help them “drive the needle”. Consulting - Public Relations - Marketing - Media Production - Brand Development - Training

The Indigenous Business Group (IBG). IBG was established in 2022 for the purpose of bringing donors, companies, tribes, and other organizations together to promote Indigenous business and tribal economic development. The nonprofit was founded by Collin Price (Ho-Chunk Nation), owner of B-Team Strategy; Zoar Fulwilder (Salt River Pima-Maricopa), managing partner of Mavid Construction; and Rob Pero (Bad River Bank of Lake Superior Chippewa), founder of Perodigm Media, Canndigenous, and the Indigenous Cannabis Industry Association.

The Indigenous Cannabis Industry Association exists to promote the exploration, development, and advancement of the cannabis industry for the benefit of all Indigenous communities. ICIA is dedicated to the advocacy and empowerment of our Indigenous cannabis businesses, influencers, and aspiring entrepreneurs along with being a conduit of connection and data for Indigenous Nations as we push towards a vision of an equitable, just, and sustainable Indigenous cannabis economy.

Rob Pero is a serial entrepreneur, savvy marketer, and proud member of the Bad River Tribe. Like preceding generations of Ojibwe people, his core values are rooted in love for family, support for community, respect for the natural world, and a commitment to doing everything, as the Ojibwe say, ‘in a good way’. With the passage of the 2018 Farm Bill, the ability to grow hemp (CBD and Industrial) presented itself. In the sky-rocketing cannabis industry, Rob saw both an opportunity to capitalize on a market void, and a tool to use for the betterment of his Indigenous relatives.Rob felt CBD lacked a high-quality, authentic brand. Something with local ties that Wisconsinites could enjoy because it was local and better. With faith in corporations at a low and lawsuits against drug companies at a high, Rob saw a market thirsty for a brand that was transparent in their practices, trustworthy in their stance, legitimate in their roots, and sincere in their commitment to better health for the greater good.Native Americans have historically experienced disproportionate levels of socio-economic challenges versus the greater population. Higher unemployment rates, lower median incomes, greater instances of substance abuse and drug addiction, and limited access to mental health support are but a few of the obstacles. With a cannabis company, Rob saw a chance to empower and eventually employ fellow Indigenous people. And he saw a product that could provide natural, safe, and beneficial wellness alternatives to harmful and addictive pharmaceuticals. Our goal is to be leaders in the cannabis optimization space. Not just in the production of CBD, but in the responsible and complete usage of everything that goes into, and comes out of the process. We aim to be a climate-smart farm where every element of our plants is processed for industrial usage, contributes to the regeneration of our farm’s soil, or goes towards the development of new bio-mass textiles and technologies.

Strategic design and marketing consultant, including business development & outside sales. Proud to represent SilverWater Productions in their pursuit to creatively and effectively assist clients with increased brand exposure through the highest quality of video production. SilverWater specializes in TV ad commericals, website videos, music videos, film documentaries, product demonstration videos, training videos, award shows and large events, A/V technical support, and a broad scope of other media production activities.

Generated new office development ideas for the rapid growth of a mulit-million dollar office. Started as an agent in 2005, recruited and developed an agency of 35 by 2010 and was ranked top ten in the Northwest Territory. Creative, influencial, motivational tactics designed to drive production while building strong culture of accountability and integrity.

Project Development; including drafting, design, collaboration with engineers/architects to produce the highest level of structural documents for field construction. CAD Standards; including development of company standards for all documents with emphasis on attention to detail and consistancy throughout all drawings. Strategy Planning; committee of individuals dedicated to development of strong, cohesive culture to ensure employees have the most enjoyable, productive work environment possible.