Rob Pickering
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Rob Pickering Email & Phone Number

General Manager: Direct, Digital Analytics and Ancillary Revenue (E-Commerce) at Virgin Australia
Location: Wilston, Queensland, Australia 19 work roles 1 school
1 work email found @virginaustralia.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Virgin Australia
Role
General Manager: Direct, Digital Analytics and Ancillary Revenue (E-Commerce)
Location
Wilston, Queensland, Australia
Company size
5751 employees

Who is Rob Pickering? Overview

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Quick answer

Rob Pickering is listed as General Manager: Direct, Digital Analytics and Ancillary Revenue (E-Commerce) at Virgin Australia, a company with 5751 employees, based in Wilston, Queensland, Australia. AeroLeads shows a work email signal at virginaustralia.com and a matched LinkedIn profile for Rob Pickering.

Rob Pickering previously worked as General Manager/Head of Direct Channel Optimisation at Virgin Australia and Head of Direct Channel Sales at Virgin Australia. Rob Pickering holds Bsc International Business And German, Marketing, German from University Of Warwick - Warwick Business School.

Company email context

Email format at Virgin Australia

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{first}.{last}@virginaustralia.com
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Profile bio

About Rob Pickering

>15 years experience leading high performing teams across commercial, operations, product management, procurement and digital. Extensive experience within Airlines, International events (Australian Open), Retail, Ecommerce and FMCG.known for delivering transformational change across a variety of industries and cultures (Asia, AU, EU, UK)Specialties: Commercial, SEO, Digital Direct Channels (including META partners), Digital Optimisation and sales, Product and Digital Product (including airline Ancillary Revenue), Payments, Procurement, Ticketing, Retail Buying, Category Management, Operations and Transformation

Listed skills include Fmcg, Retail, Trade Marketing, Pricing, and 24 others.

Current workplace

Rob Pickering's current company

Company context helps verify the profile and gives searchers a useful next step.

Virgin Australia
Virgin Australia
General Manager: Direct, Digital Analytics and Ancillary Revenue (E-Commerce)
Kensington, VIC, AU
Website
virginaustralia.com
Employees
5751
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19 roles

Rob Pickering work experience

A career timeline built from the work history available for this profile.

General Manager: Direct, Digital Analytics And Ancillary Revenue (E-Commerce)

Virgin Australia

Kensington, VIC, AU

General Manager/Head Of Direct Channel Optimisation

Current
Virgin Australia

South Brisbane, Queensland, AU

GM Leading the Direct Sales Channel (META, SEO & Payments), Digital Analytics, Digital Optimisation Squad, and Ancillary Revenue teams. Promoted to the commercial, digital and GM leadership teams reporting to CCO

Jan 2023 - Present

Head Of Direct Channel Sales

Virgin Australia

South Brisbane, Queensland, AU

Leading the commercial team relating to direct channels- SEO, META, direct digital channel sales across VA (website, app, mobile), including digital prioritisation, optimisation and payments

Feb 2022 - Jan 2023

Director; Ticketing And Travel

Tennis Australia

Melbourne, Victoria, AU

Responsible for successfully leading teams that drove and delivered online sales (including premium experiences and travel packages), ticketing and operations for the Australian Open and ATP//WTA events over 2 seasons during the pandemic.

Sep 2020 - Feb 2022

Group Senior Manager-Digital Sales And Performance

Jetstar Airways

Collingwood, Victoria, AU

leading the digital sales, channels, content, performance and payments teams (>40 team members) across all Jetstar airlines

Feb 2020 - Jul 2020

Group Senior Product Manager: Ancillary Revenue

Jetstar Airways

Collingwood, Victoria, AU

Responsible for all core product (including digital product ownership/management, procurement, category management and contract management) of bags, seats, payments, charges & fees, bundles, lounges, IFE, inflight retail (including business class catering) across all jetstar group airlines. Managing a team of 20 product/category managers and analysts.

Dec 2015 - Feb 2020

Retail And Procurement Director

Gategroup

Glattbrugg, Zürich, CH

Nov 2012 - Dec 2015

Senior Category Manager-Beauty

Coles

Melbourne, VIC, AU

Jun 2012 - Nov 2012

Category Buying Manager- Beauty

Waitrose

Bracknell, Berkshire, GB

leading the Beauty Buying Management team at Waitrose

Nov 2010 - Jun 2012

Head Of In-Flight

Easyjet

London Luton Airport, GB

Owner of P+L's for In-Flight Retail, In-Flight Advertising and Speedyboarding and a team of six

Jan 2010 - Nov 2010

In Flight Category Manager

Easyjet

London Luton Airport, GB

Responsible for the overall in-flight retail proposition

Jan 2009 - Jan 2010

In Flight Retail Manager

Easyjet

London Luton Airport, GB

Responsible for the commerical retail range at easyJet

May 2008 - Jan 2009

European Category Manager

Exxonmobil

US

Responsible for the european buying of snacks and ice-cream

Mar 2008 - May 2008

Category Buying Manager Uk And Ireland

Exxonmobil

US

Category Buying Manager for Impulse: Confec, Sweet and Salty Snacks and Ice-Cream for UK and Ireland

May 2007 - Mar 2008

Category Manager- Oral Care

Gsk

Brentford, Middlesex, GB

Category manager for TESCO

May 2006 - 2007

Category Activation Executive- Otc

Gsk

Brentford, Middlesex, GB

Category management and customer activation for Asda and Tesco on OTC marketing.Nominated for category supplier of the year for ASDA and won best in-store activation for Niquitin in-store marketing

May 2005 - May 2006

Customer Marketing Manager- Implementation

Kerry Foods

Naas, IE

Managed all trade marketing launches and a field marketing function of 70

Sep 2004 - May 2005

Customer Marketing Executive -Ol Poultry

Kerry Foods

Naas, IE

Managed the OL customer marketing function for Duck and Speciality poultry including insight to product, development and promotion

Sep 2003 - Sep 2004

Junior Commerical Manager

Beiersdorf

Hamburg, DE

Sep 2002 - Sep 2003
Team & coworkers

Colleagues at Virgin Australia

Other employees you can reach at virginaustralia.com. View company contacts for 5751 employees →

DD Dwight De Guzman Dwight De Guzman Colleague at Virgin AustraliaPhilippines, Philippines View → MB Matt Barnes Matt Barnes Colleague at Virgin AustraliaKeilor Park, Victoria, Australia, Australia View → KW Kellie Webb Kellie Webb Colleague at Virgin AustraliaGreater Brisbane Area, Australia View → PR Phil Rapley Phil Rapley Colleague at Virgin AustraliaMinyama, Queensland, Australia, Australia View → JO Jess Orchard Jess Orchard Colleague at Virgin AustraliaPerth, Western Australia, Australia, Australia View → DT Danielle Tregenza Danielle Tregenza Colleague at Virgin AustraliaBrisbane City, Queensland, Australia, Australia View → KK Kim Kelly Kim Kelly Colleague at Virgin AustraliaNew Zealand, New Zealand View → KM Kim Matheson Kim Matheson Colleague at Virgin AustraliaGreater Perth Area, Australia View → KD K D K D Colleague at Virgin AustraliaYarraville, Victoria, Australia, Australia View → CG Coleen Gabrielle Sicam Coleen Gabrielle Sicam Colleague at Virgin AustraliaSydney, New South Wales, Australia, Australia View →
1 education record

Rob Pickering education

  • University Of Warwick - Warwick Business School
    University Of Warwick - Warwick Business School
    German
FAQ

Frequently asked questions about Rob Pickering

Quick answers generated from the profile data available on this page.

What company does Rob Pickering work for?

Rob Pickering works for Virgin Australia.

What is Rob Pickering's role at Virgin Australia?

Rob Pickering is listed as General Manager: Direct, Digital Analytics and Ancillary Revenue (E-Commerce) at Virgin Australia.

What is Rob Pickering's email address?

AeroLeads has found 1 work email signal at @virginaustralia.com for Rob Pickering at Virgin Australia.

Where is Rob Pickering based?

Rob Pickering is based in Wilston, Queensland, Australia while working with Virgin Australia.

What companies has Rob Pickering worked for?

Rob Pickering has worked for Virgin Australia, Tennis Australia, Jetstar Airways, Gategroup, and Coles.

Who are Rob Pickering's colleagues at Virgin Australia?

Rob Pickering's colleagues at Virgin Australia include Dwight De Guzman, Matt Barnes, Kellie Webb, Phil Rapley, and Jess Orchard.

How can I contact Rob Pickering?

You can use AeroLeads to view verified contact signals for Rob Pickering at Virgin Australia, including work email, phone, and LinkedIn data when available.

What schools did Rob Pickering attend?

Rob Pickering holds Bsc International Business And German, Marketing, German from University Of Warwick - Warwick Business School.

What skills is Rob Pickering known for?

Rob Pickering is listed with skills including Fmcg, Retail, Trade Marketing, Pricing, Product Development, Management, Merchandising, and Categorization.

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