Robert Pinschmidt Email and Phone Number
15+ years of experience in digital marketing (B2B and B2C), marketing communications, e-commerce, digital analytics & web testing. Experienced CMS/DAM management pro with web building, UI/UX, and content customization background. Communications experience in social media, earned media, email marketing, and internal comms. Project management acumen. Thorough marketing/sales experience on both sides of the vendor/client relationship.Digital Marketing Manager | CMS ManagementEmail: rpinschmidt@yahoo.comPhone: 267 254 7914Seasoned digital marketing professional with experience in managing large-scale enterprise web platforms and associated best practices across multiple countries and languages. Expertise in web analytics theory, analysis, and implementation. Manage large-scale web content projects and deployments of new features and functionalities. Experienced in A/B and MVT testing, as well as best practices in SEO, SEM, and social media marketing. Also experienced in Ecommerce sales and merchandising, P&L management, gift card and loyalty program management. I have also trained users to use Adobe products like AEM, Analytics, and Target. CORE COMPETENCIES- CMS Management- Web Analytics- Digital Project Management- Digital Marketing Campaigns- Vendor/Client Management - Training and CollaborationACCOMPLISHMENTS- Managed and grew B2B and B2C ecommerce platform sales and performance for industrial wire & cable distributor encompassing thousands of skus- Managed global platform of country websites for DuPont across 30+ countries in 15+ languages- Built and deployed annual sustainability (ESG) web report with accompanying digital marketing campaign achieving ~300% increase in report downloads- Owned and managed large-scale web projects involving hundreds of pages of content incoming and outgoing due to corporate mergers and/or divestitures.- Trained large user groups on web tools and analytics best practicesContact me at rpinschmidt@yahoo.com for any digital marketing opportunities.
Allied Wire & Cable
View- Website:
- awcwire.com
- Employees:
- 190
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Director, Digital Demand Generation And EcommerceAllied Wire & CableChadds Ford, Pa, Us
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Director, Digital Demand Generation & EcommerceAllied Wire & Cable Aug 2024 - PresentCollegeville, Pa, Us
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Digital Store DirectorAllied Wire & Cable Mar 2023 - PresentCollegeville, Pa, Us
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Digital Marketing Leader, Corporate CommunicationsDupont Jun 2013 - Feb 2023Wilmington, De, Us• Corporate owner of global website platform for DuPont, supporting the enterprise with content and analytics management, tools management, tools training, and enhanced data connections for 30+ country websites.• Own and manage large-scale web content projects such as enterprise redesign and corporatesustainability program launches. Own and manage the digital marketing campaigns around these releases as well.• Handle all corporate and business unit press release distribution, digital coordination, and analysis.• Responsible for training and supporting digital marketers across the global enterprise with best practices around web content management, web analytics, web tools support, content testing/targeting.• Work with global marketing teams on marketing campaign optimization and content efficiency, as well as post-campaign measurement.• Rolled out and manage the TrustArc GDPR compliance tool and managed monthly sweeps to ensure compliance and appropriate systems functionality.• Engaged in large-scale web and digital real estate divestiture/acquisition activities involving thousands of pages, assets, and content changes.• Maintain multiple communities-of-practice within the organization to foster platform and tool efficiency, content and campaign alignment, and proper governance.• Work directly with IT and third party agency partners on frequent deployments of new features and functionalities• Tools: Adobe AEM platform, Adobe Analytics, Adobe Target, Adobe DAM, Adobe Launch, Google Analytics, DemandBase, Oracle Eloqua, SalesForce.com, Cision, Sprinklr, TrustArc, PRNewswire, Jira. -
New Initiatives ManagerWawa, Inc. Nov 2010 - May 2013Wawa, Pa, Us• Managed Fleet Fuel Card launch and subsequent marketing program that achieved more than 2000 accounts and 3 million incremental gallon sales in the first year.• Strategized, sourced, and developed an online card registration & reload program that provided the company with customer-specific shopping data as well as the initial infrastructure of what became the current Wawa loyalty program. • Managed the Pennsylvania and Virginia Lottery self-service kiosk program rollout and ongoing marketing efforts with annual sales above $75 million.• Managed all aspects of gift card sales and marketing (proprietary & retail) for the chain with annual sales of more than $100 million. -
Online Business ManagerGsi Commerce (Now Radial Inc., Formerly Ebay Enterprise) Apr 2006 - Nov 2010Us• Client relationship manager for Major League Baseball, CBSSportsline, Kenneth Cole, Rockport, Calvin Klein, Elizabeth Arden, Speedo, and Tumi. Total sales volume exceeded $80 million annually.• Instrumental role with GSI site launch team that built internet solutions for all aspects of client business including web store, fulfillment, customer service, and relationship management.• Responsibility for web platform usability, web analytics tools, online marketing, and SEO. -
Manager E-Commerce SalesMajestic Athletic Mar 2003 - Mar 2006• Managed sales of Majestic product to online entities such as MLB.com, Eastbay, GSI Commerce.• Handled all aspects of account relationships including marketing, promotions, pricing, and merchandising.• Managed the sales and operations for online customization orders for MLB.com.
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Assistant BuyerQvc Nov 2000 - Mar 2003West Chester, Pennsylvania, Us
Robert Pinschmidt Education Details
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Villanova UniversityMarketing & Communications
Frequently Asked Questions about Robert Pinschmidt
What company does Robert Pinschmidt work for?
Robert Pinschmidt works for Allied Wire & Cable
What is Robert Pinschmidt's role at the current company?
Robert Pinschmidt's current role is Director, Digital Demand Generation and eCommerce.
What schools did Robert Pinschmidt attend?
Robert Pinschmidt attended Villanova University.
Who are Robert Pinschmidt's colleagues?
Robert Pinschmidt's colleagues are Darren Gallashaw, Ashley Bookard, Dave Smith, Megan Kowalski, Rich Roselli, Sarah Godfrey, Bernard Urban.
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