Management of D2C, B2B and third party eCommerce, across all marketsP&L responsibility for eCommerce, which is one of the the fastest growing channels within the businessDigital strategy roadmap ownership and development

Manage a team of 10 across various digital disciplines, including eCommerce Marketing, Analytics, Development, Social Media and Customer ServiceDefine 3-year digital strategy for 2015 onwards, including the development roadmap, supporting the CMO through contributing to the overall brand and channel marketing strategySupport the activation of key new product launches and categories in via the digital platformIntegrate a new ESP to support further mobile optimisation, with 70% of emails now opened on mobileBuild a B2B eCommerce channel, providing stylists and salons the ability to purchase online and earn commissionsLaunch eGift cards across 13 global eCommerce sites to drive incremental revenue and capitalise on gifting behaviourExplore growth opportunities through channel diversification, as well as new payment methods and delivery options

Management of 13 global eCommerce territories, identifying areas of optimisation of the current platform, whilst investigating key strategic partnerships to grow revenue and conversionDefining the global eCommerce strategy to support international growth. Presenting the global strategy to the CEO and CFO to gain buy-in at a senior level for growth initiatives throughout the year, explaining the rationale through clearly articulating consumer and market trendsSubmit full year sales forecasts by SKU and territory, which are distributed to C-level staff to agree yearly sales targets for ghdhair.com, based on analysis of prior year trends and setting overall eCommerce KPIs.Work closely with UK and International MDs to agree a consistent and harmonised multi-channel tactical promotional calendar, whilst remaining reactive to ad hoc tacticals, based on sales trends and commercial necessity.Forecast and agree with the CMO a global multi-million pound online marketing budget, including forecasting CAPEX spend for new site developments and enhancementsSupporting the business strategy through the recommendation of bespoke promotions to support growth in both online and offline channelsEstablishing strong relationships with financial teams, to ensure all sales forecasts and tactical promotions meet EBITDA targetsIdentify cross-sell and up-sell opportunities through analysis of consumer consumer purchasing trendsEnsuring all online marketing and new product launch campaigns are delivered on-time across 12 global territoriesManaging a team, providing strategic and best practice guidance across online marketing, web analytics and technical disciplinesResponsibility for all performance reviews of team members, including setting individual objectives Owning online marketing agency relationships to identify new opportunities for growth and optimisation of marketing channelsManaging technical and creative agency relationships ensuring key projects are delivered on time

Overall responsibility for the day-to-day oversight of www.ghdhair.com across 12 e-commerce territories, providing analysis, advice and direction across various teams and senior management.Support the redesign, re-platforming and global relaunch of ghdhair.com.Ensuring global PPC campaigns are being delivered to the most profitable landing pages by conducting frequent PPC A/B landing page tests.Delivering full-year global forecasts, by territory, for traffic, conversion and unit sales.Supervisor for web analyst, providing day-to-day managerial support on best practice tracking implementation, whilst offering critical feedback and direction on key areas of analysis.Improving web merchandising through analysis of user journeys throughout the site, and identification of key terminology to ensure users have a consistent experience.Deliver monthly performance review calls, whilst developing and strengthening relationships with all 12 e-commerce territories, by disseminating central digital expertise.Maintaining the global tracking strategy for all online acquisition channels, utilising techniques such as 'Vanity URLs' or QR codes, to track offline media.Management of online customer feedback process to facilitate profiling and segmentationImplementing global eCRM signup and unsubscribe processOptimising the flow and design of the online product registration process, to improve usability for consumers and increase registrations.

Supported the site redesign and implementation of a full online marketing strategy. As a result, the site saw continued and significant year-on-year sales growth, as well as receiving industry awards for marketing efficiency and website usability.Developed and implemented the tracking strategy for all online marketing activity.Created bespoke tracking solutions in conjunction with the in-house development teamDelivered increased marketing efficiencies and reduced acquisition costs through analysis of web metrics and acquisition channel performance.Improved site usability and navigation by identifying customer confusion and streamlining their user journey.Identified future growth opportunities by utilising competitive insight tools such as Hitwise and Google Insights for Search.Provided actionable insight to key stakeholders to aid brand protection and establish weekly KPI reports, as well as delivering frequent ad-hoc reporting.

Liaised with creative, marketing and technological teams to source creative assets for the website and ensure new campaign deployments were launched to deadline.Identified bugs with website functionality and performance and provided feedback to technical teams to aid quick diagnosis and resolution of any problems.Analysed the effectiveness of online tactical promotions and provided feedback on their performance to the key stakeholders.Providing support to the Internet Sales Manager in ad-hoc projects and research

Order Management and FulfilmentSales ReportingIdentifying Fraud