Rob R. Email & Phone Number

Boulder, Co

Have taken on the responsibilities of the Managing Director of the Insights, Planning & Analytics team while that position is in transition.

Boulder, Colorado, United States

Lead analysis and insight development across a wide range of clients, including the Almond Board of California (ABC), SRG’s largest and most valuable client; help guide and mentor junior members on SRG’s Insights, Planning & Analysis (IPA) Team; and create and secure new business opportunities through both growth of existing clients and development of new client relationships.+ Grew annual research for key strategic client by +150% over 5yrs (from ~$250K to $750K+)+ Added analyses capabilities, realizing +$120K in increamental annual revenue + Optimized and realigned scope, content, and timing between critical annual studies

Boulder, Colorado, United States

Led analysis and insight development across clients; helped with new business proposals as a supporting member; improved and/or expanded SRG study offerings and scope when possible.+ Took over leadership as insights lead for biggest and most valuable client+ Revamped analysis for critical categories, significantly increasing utility and impact+ Created and fielded new quantitative approach, allowing unique "typing" of snack foods

Lakewood, Co

Co-led qualitative research, analysis and insights development for one of Qualvu’s four Research & Strategy teams across multiple clients; and met aggressive timelines for deliverables. Impact were direct, positive changes to clients' consumer-facing and consumer-engaging initiatives and systems.

Norwalk, Ct

Associate Manager, Consumer & Customer Insight Department (CCID), Fresh & Frozen BakeryLed insights for PF Frozen Bakery and PF Breakfast Portfolio to address key business needs and questions, both long-term and ad-hoc, while ensuring high quality work across multiple, on-going projects and delivering against urgent timelines.

Led insights for PF Youth Snacks/Goldfish® business unit to address key business needs and questions while also executing key initiatives to support sales growth and long-term media campaigns (Finn & friends).

Norwalk, Connecticut, United States

Served as primary lead for Diageo’s Beer Division, addressed and coordinated analytical needs, provided business and strategic insights to category and brand managers on long-term and ad-hoc basis.

Wilton, Ct

Developed strong working relationships with clients and strategic partners including multi-billion dollar corporations; conducted business analyses through use of PLSQL/Perl and large databases to drive insights for top management at corporate retail headquarters; developed and improved internal methodologies and reporting capabilities.