Rob Rogers Email & Phone Number

A-Line Consulting focuses on delivering measurable value through improved clinical and financial performance, employee and client experiences. Our services range from Agile product ownership, functional architecture, engineering, program development and project execution. Our clients hire A-Line when they need deep healthcare expertise, functional & technical hands-on experience and confidence that a project will be finished on time and under budget.

Henderson, Nevada, Us

Building a profitable, scalable and integrated medical and dental value based care platform that delivers better experiences for clinicians and patients with higher quality and lower costs.

Chicago, Illinois, Us

National and Geo Health System Segment leader responsible for GTM strategy & execution, business development, marketing, thought leadership, product and service design, project delivery, P&L, Staffing, and employee satisfactionDeveloped and built commercial strategy and GTM to deliver quantifiable client business value through profitable growth, margin improvement, and cost avoidance in healthcare providers, private equity, and portfolio companies.Led GTM planning and executing for scale to include solution design and Challenger offerings, account management, channel management, sales and marketing, and thought leadership to integrate and deliver capabilities mapped to OKR & KPI’sBuilt new digital operating model and offerings for clients for easy to engage maturity assessments, co-creation & design, to steer enterprise growth & efficiency across strategy, human capital management, organizational design, IT services and outsourcing, application engineering, UI/UX, and data and analytics.

Early-stage startup and boutique Healthcare IT consultancy. Primarily focused on Epic and specialty EHR strategy & implementation and looking to expand capabilities, client base and revenue through organic growth and channel alignment prior to Series A.Achieved 300% topline revenue for 2021 by scoping and selling $10M with a large regional health systemServed as strategic advisor and fractional CTO and advisor for divestiture and decoupling of two large health systems with shared infrastructure and applications (i.e., ERP, EHR, and Rev Cycle)Built new and complementary capabilities and offerings through channel relationships for Telco, CCaaS, cloud, security, and data service lines for additional revenue

• Global Commercial Strategist and SME for developing short to long term transformation strategy and implementation roadmaps for improved data and experiences for multi-billion dollar global enterprises• Aligned internal and client stakeholders and capabilities for strategy, technology and infrastructure projects in excess of $100M+ involving a variety of Cloud, CRM & Data platforms.• Formalized all healthcare and life science GTM alliance relationships with vendors including Microsoft, AWS, Salesforce, Sitecore and other partners to effectively engage and delivery integrated projects on behalf of healthcare• Responsible for all business case development, planning, business development, legal, contracting, scoping, project governance, delivery for multi-million dollar projects and budgets for $250M portfolio

Seattle, Wa, Us

CORE COMPETENCIES• Partners seamlessly with the business (HR, Sales & Marketing, Supply Chain, Operations, Finance) and IT to deliver better data, re-engineer capabilities, increase operational efficiency, support scaleable revenue growth, customer & employee engagement & satisfaction and reducing operational risk• Exceptional ability to think and act strategically, assemble strawmen, business cases, and provide articulate in-depth analysis including market analysis, vendor evaluation, ROI modeling, risks and mitigation recommendations• Possesses the ability to quickly build trust and rapport coupled with excellent negotiation skills to align stakeholders and deliver on obligations• Well-versed in creating and managing alignment and formalized go-to-market & channel relationships with hospitals, vendors and partners for new and existing connected health technologies including IOT, Cloud, Web, CRM, Data Warehousing, EHR/HIS, and Mobile• 100%+ Revenue & Cost attainment for 2015, 2016 an 300% for 2017, 3 “high performing team” awards and on track for promotion to Managing Director in 2019• Led all aspects & P&L of the Healthcare & Life Sciences business segment including strategy development, planning, business development, sales, partnerships, contracting, project scoping and project execution • Led complex commercial platform and analytics projects with activities and deliverables involving requirements, build, QA, UAT, deployment and change management for application development, engineering, data warehousing migration, integration, patient & customer engagement strategy & technology, experience design & validation, web, mobile & other technology implementations• Sample projects: Strategist and SME for Pacific Dental Services $1B RCM re-platform, Cloud/Hybrid Strategy, Patient & Operations Data Strategy & Application Development, Call Center and Patient Journey initiatives

Served as the interim Vice President for Community Outreach for a hospital on the east coast looking to develop a strategic framework and execute on programs designed for patient centric and value based care models across the continuum of care in their communities.

Us

• First consultant or employee hired to grow the Community Connect team with two years of experience specific to Epic and Community Connect in a rapid growth environment for an $11B IDN with a $1B Epic budget – Providence Health & Services.• Drove the strategy for Community Connect and the overall Community Outreach, since its inception, in a five state region.• Led a internal operations team of 50+ PM's, Epic Analysts, Certified Trainers, Physician Champions, Hardware tech, Interfaces PM's and analysts, Infrastructure, legal, contracting and Program Management Office teams for the deployment of Epic and all 3rd party software (over 40 applications) in over 15 Community Connect customers including, Critical Access Hospitals, larger tertiary inpatient facilities, ambulatory and ancillary facilities.• Built the financial and deployment/implementation model for deploying Epic and multiple EHR platforms in a Stark compliant method in the ambulatory, hospital and joint venture environment.• Owned the overall implementation of 3 Diagnostic Imaging Joint Ventures in 3 locations with a team of 3 direct reports/15+ indirect reports for a "Big Bang" go live, delivered on time and under budget.• Performed the bulk of the analysis and strategic recommendations related to the technology and use case for EHR and HIE for Providence's largest and most complex market, over 1,500 beds, Spokane, WA.• Oversaw the successful completion of the largest Providence Community Connect deployment (Olympic Medical Center, 120+ bed) post implementation stabilization. Tasks included financial stabilization/revenue cycle, reporting, legal considerations, user and patient satisfaction, etc. • Managed the overall budgetary responsibilities regarding variance analysis of estimated implementation costs vs. actuals for a $30M Budget

Chicago, Il, Us

Consulted with hospitals, MSO & IPA’s on the West Coast assembling and managing an integrated suite of technology & services for hospitals, MSO & IPA’s to effectively plan, execute, communicate, contract with their affiliated providers in preparation for health information exchange (HIE) and Accountable Care Organizations.• Led internal/external cross functional teams of 30+ operational reports from direct field sales, implementation, developers, operations and marketing on execution of comprehensive sales, marketing, and implementation and integration efforts aimed at 15,000 physicians. • Led and assisted with the building and or refinement and subsequent execution of community connect- physician alignment business cases for the following organizations Providence Health and Services, Citrus Valley Health Partners, Catholic Healthcare Initiatives, Brown and Toland, Scripps, and Sharp Healthcare.• Assisted multiple clients throughout the entire EHR vendor selection process including contract RFP generation and analysis, demonstration orchestration, contract negotiations and implementation and integration analysis and planning. • Provided leadership and direction from pre to post go live for over 150 unique PM/EHR/HIS deployments.

Chicago, Il, Us

Us

Bachelor'S Of Arts, Finance

Mba, Finance