Born and raised to a hard working family in Northville, MI I have been a Detroit area based Financial Advisor since 2008.I learned the importance of hard work and determination at the hands of my father. Being the youngest of four boys taught me the value of making my voice heard. The principles of being trustworthy, loyal and helpful were reinforced as I attained the rank of Eagle Scout. These are a few of the traits that drive me every day in serving my clients.Backed by the vast resources of Morgan Stanley, I take pride in providing the families and business owners I serve with a client-focused, customized approach towards helping them to reach their goals. Whether it’s a liquidity event, a transition in life or to initiate a financial strategy, I have the tools and experience to assist my clients every step of the way.WHAT CHARACTERIZES MY APPROACH?• I understand that wealth is built while focusing on the long term with patience and discipline. I believe managing risk through proper diversification is paramount to my clients success• I listen to the actual needs of my clients to formulate a comprehensive financial plan around their specific goals and desires while establishing a targeted personal rate of return• I work with the other trusted professionals in my clients lives to create integrated tax and estate planning strategiesWHAT DO I BELIEVE?• My relationships are built for the long term through honesty and integrity each and every day• Proper ongoing communication and immediate accessibility are important to my clients• Simplicity is the ultimate sophistication – DaVinciWHAT MAKES ME PROUD• My wife of 19 years Leah and our four children: Tony, Trisha, Sophia and Amara• Helping young boys become young men through my activity and leadership in the Boy Scouts InterestsCamping, Cooking, Gardening, Golf and Familyrobert.roux@morganstanley.com248-848-8017