Chief Executive Officer
CurrentRob Sanchez, an Inc. 5000 entrepreneur, has led Anteriad as CEO since 2012, steering the company to prominence in global B2B marketing solutions. With over 25 years of experience, Rob is a recognized expert in the data industry.As a founding partner of Anteriad (formerly MeritDirect), Rob has driven key initiatives, including the development of a robust Performance Marketing platform. His strategic leadership facilitated major acquisitions, enhancing Anteriad's… Show more Rob Sanchez, an Inc. 5000 entrepreneur, has led Anteriad as CEO since 2012, steering the company to prominence in global B2B marketing solutions. With over 25 years of experience, Rob is a recognized expert in the data industry.As a founding partner of Anteriad (formerly MeritDirect), Rob has driven key initiatives, including the development of a robust Performance Marketing platform. His strategic leadership facilitated major acquisitions, enhancing Anteriad's capabilities:2016: Dovetail (marketing database and analytics)2020: Compass Data (data assets and custom datasets) and 180byTwo (digital and intent data)2021: True Influence (demand generation and marketing cloud)2023: BNZSA (global data solutions and multilingual BDRs/SDRs)Rob's vision has fueled international growth, with expansions in Australia, Singapore, and India. Show less