Head of the Sales division at Yowie North America, responsible for launching the Australian Yowie brand in the US market. My key focus was on expanding to all targeted accounts and geographies, across diverse classes of trade.• Brand Launch and Growth: Successfully led the brand launch of Yowie in the US market, achieving consistent sales targets, and driving brand growth from $1M to $25M.• Broker Network: Spearheaded the creation of a strong national broker network for Yowie startup, covering all 50 states and providing a solid route-to-market strategy.• Selling Tools and Strategies: Designed and implemented effective selling tools for the brokers, and developed comprehensive trade fund and class-of-trade strategies to optimize growth and profitability across various outlets.

I held two Team Leader roles at Walmart where I was responsible for managing the Mars Chocolate business for Neighborhood Markets and Walmart Seasonal. I was instrumental in developing and executing the Small Format Strategy, which led to significant sales growth and market share gains for Mars Chocolate within the Walmart ecosystem.• Small Format Strategy Development: Created & executed the Mars Chocolate Small Format Strategy for Walmart, focusing on product placement, inventory management, & promotional initiatives to drive sales & maximize visibility within the store.• Performance Optimization: Led a cross-functional team of sales, supply& category managers to achieve an +11.4%increase in comp store sales and a +63% increase in total sales, positioning Mars Chocolate as the fastest growing within Walmart's Small Format stores.• Strategic Planning & Sales Enablement: Personally drove the execution of sales initiatives aligned with Walmart's Joint Business Plan (JBP) objectives, ensuring consistency throughout Walmart's Small Format stores& other channels• Team Leadership: Promoted 2 associates from the seasonal team to new roles within Mars North America, highlighting a focus on talent development & succession planning within the organizationI also effectively managed the Walmart seasonal team, overseeing the successful execution of Mars Chocolate's seasonal chocolate strategies and realizing a 4.5% CAGR in dollar Point of Sales (POS) over 2 years, equating to +$19.3 million in revenue growth.

I played a crucial role in managing the SAM Space in Walmart and Target's business at Mars Chocolate North America. My responsibilities included leveraging my strengths in account management and business development.• Improved Non-Seasonal Sales: Successfully delivered an impressive +8.2% non-seasonal JBP plan of $111 million, resulting in a gain of +15 new SKUs and an increase in 22,395 points of distribution in around 1500 stores.• Seasonal Growth: Achieved a +5.7% cumulative annual growth in seasonal sales and gained market share during the Halloween and Valentine's seasons over four years.• Elevated Business Profitability: Contributed to cost reduction and enhanced profitability by lowering seasonal markdowns by -48% and reallocating $1.7 million in trade funding to achieve corporate Net Sales Value (NSV) targets.• Innovative Strategy: Formulated a successful route-to-market strategy that secured national distribution of Mars Ice Cream in 1,500 Target stores, generating a remarkable sales increase of +34% in the first year and +54% in the second year.• New Product Development: Collaborated with buyers in developing custom Mars Inc. Valentine's Day offerings based on competitive analysis, market opportunity, and the retailer's requirements, leading to successful differentiation and innovation with myM&M’s® and Ethel M’s® Chocolates.• Strategic Business Expansion: Took on additional leadership responsibility to manage the $215 million Target & Walmart business, overseeing non-seasonal and seasonal products as well as ice cream offerings.

Served as the National Broker Operations Manager at Mars Chocolate North America, spearheading strategic program design and contract negotiations to drive growth and expansion, resulting in optimized distribution coverage and heightened retail activation. Directed and guided performance optimization initiatives for brokers to ensure high-quality service delivery and maximize customer satisfaction and sales across the convenience and gas channels while effectively managing an expansive network of customers and stores.• Strategic Program Design: Crafted and implemented key channel programs tailored to the needs of the convenience and gas retail segments, aligning strategies with Mars Chocolate's broader channel and sales objectives.• Contract Negotiation: Led negotiations to secure a substantial 16.2% increase in store coverage within a 2.5% rise in costs, expanding Mars Chocolate's market presence and optimizing its retail visibility and accessibility.• Operational Management: Oversaw national retail operations, assuming responsibility for a $542 million business volume and managing a diverse portfolio of 73,000 stores supplied by 1,875 direct and indirect customers to drive sustained performance improvement and operational efficiency.• Performance Optimization: Directed targeted initiatives to increase broker productivity and enhance service excellence, achieving a new quality benchmark in customer interactions while fostering lasting, value-added relationships with internal and external stakeholders.

As a Senior Account Manager at Mars North America, I was responsible for managing the sales and P&L for a large grocery wholesaler in the US.• Sales and Revenue Management: Handled a $196 million grocery wholesaler volume, significantly contributing to the company's revenue and market share in the retail sector.• Financial Performance: Achieved GSV sales of $198 million, outperforming the set targets and delivering substantial revenue growth.• Cost Optimization: Successfully reduced non-working costs by 39%, effectively improving the operational efficiency and bottom-line profitability of the business.• Retailer Segmentation: Developed and implemented a comprehensive retailer segmentation strategy for indirect grocery chains, leading to improved sales and market penetration.• Strategic Partnership: Fostered a robust and long-term partnership with the company's largest grocery wholesaler customer, strategically positioning the brand for sustainable growth and success in the market.

As Senior Region Manager at Mars North America, I spearheaded comprehensive management, sales, and strategic planning activities for the North Central Region, overseeing multiple aspects of business development and market penetration.• Leadership and Team Management: Supervised, mentored, and guided a team of 5 direct reports, building a cohesive and motivated sales and management staff dedicated to achieving and exceeding revenue and market share targets.• Sales Strategy and Account Management: Developed, implemented, and managed targeted sales strategies for 25 key customer accounts, effectively identifying opportunities, addressing emergent challenges, and expanding the company's market reach and business footprint.• Revenue Generation and Growth: Instrumental in driving dynamic growth and market performance, successfully achieving or surpassing volume and share targets in the highly competitive Snack, Pet, and Food market segments, contributing to the company's sustained market dominance and expansion.• Market Positioning and Retail Relations: Fostered strategic relationships with key regional retailers, including Schnucks, HyVee, Cub Foods, and Homeland, generating robust sales integration, promotional collaboration, and mutually beneficial business initiatives that propelled product success and revenue achievement at the retail level.

As Category Leadership Manager at Mars NA, I had the opportunity to oversee the strategic and tactical category development of $45M in Albertsons snack business. My role was centered around leveraging data, insights, and account objectives to fuel growth, establish market leadership, and optimize product assortments. A key accomplishment was driving national seasonal distribution expansion.During my tenure, pivotal highlights included:• Strategic Category Development: Headed the strategic and tactical. category development of Albertsons' $45 million snack business, leading to an in-depth understanding of consumer trends, competitive landscape, and profit opportunities. • Seasonal Distribution Expansion: Spearheaded an extensive, data-driven assortment analysis that underpinned the expansion of seasonal product distribution across the national retail landscape. The initiative resulted in robust incremental category sales of +$1.9 million, underscoring my pivotal role in propelling business performance and market reach.• Schematic Optimization: Implemented strategic item optimization and share gap analysis, securing the distribution of 8 key products across 1,500 stores. This pivotal win amplified product accessibility, elevated brand visibility, and deepened Mars' market penetration within the retail segment.• Sales Enablement: Developed and rolled out "Top Item" sales tools, which equipped account managers with high-impact resources to drive market share and sales performance. The innovative toolkit played a pivotal role in enhancing sales effectiveness, resulting in a notable incremental sales gain of +$1.2 million.• Category Advisory: Steered expansive category advisory initiatives for Circle K Convenience Stores, contributing to the development of effective retail strategies, implementation of best-in-class merchandising techniques, and cultivation of robust business relationships.