Rob Scalea Email & Phone Number

New York, Ny, Us

Seattle, Washington

RealStreetX (RSX) – a multi-award-winning commercial real estate (CRE) fintech corporation – solves all the major pain points of buying, owning, and selling properties, by securitizing CRE and then facilitating trading of those shares.

PROFITBoard Advisor, Olson Zaltman Associates, Pittsburgh, Pennsylvania; 2017 - present. Olson Zaltman (OZ) is a market research firm that identifies deep consumer insights to help clients develop and implement effective marketing, product and communication strategies. OZ has a network of global partners and can conduct research all over the world.Member, COLLEGIUM Board of Directors (2017 - present). Collegium is a rapidly growing global holding company of professional services firms that are dedicated to advancing the nonprofit and the social-impact sectors.Member, SCOREBIG Board of Directors (2011 - 2016)Board Advisor, CAMBRIDGE Biomarketing, Cambridge, Massachusetts. 2002 - 2015.NOT-FOR-PROFITMembership Committee Co-Chair, Council for the Arts at MIT (CAMIT) (2018 - present)Chair, MIT Annual Fund Board (2016 - 2018)Member, MIT Annual Fund Board (2012 - 2018)Chair, Goals Committee of the MIT Annual Fund Board (2014 - 2016)Member, Public Education Network Board of Advisors (2010 - 2013)

Advanced Sonic Alert Technologies, LLC (ASAT) has developed a patented, advanced technology platform that reimagines road safety to satisfy the needs of today’s more sophisticated, highly automated vehicles.It achieves this through the intelligent monitoring of vehicle subsystems and the deployment of automated external digital sound.ASAT’s intellectual property and expertise in digital sound production enables OEMs to:- Improve road safety through automated alerts to Vulnerable Road Users [VRUs] and reduced driver cognitive load.- Reduce noise pollution through optimized sound design and directionality.- Enhance communication with pedestrians, cyclists, and other drivers via a well-defined sound language.- Create a superior driving experience through brand-driven, custom sonic identities, based on psychoacoustic research.

Massachusett/New York

Strategic business and marketing counsel, specializing in healthcare, financial services, technology, and higher education. Work with established companies and start-ups.Key engagements include:BETH ISRAEL LAHEY HEALTH (Boston metro): marketing and brand management counsel related to the merger of two major health systems and subsequent launch. Ongoing.LAHEY HEALTH (Boston metro): marketing and brand management counsel related to network expansion and business development in the healthcare industryJ. WALTER THOMPSON WORLDWIDE (New York): strategy; training and development in the communications industryMITSUI CHEMICALS/WELLNESS DIVISION (Tokyo): business plan development, assessment of potential investments/acquisitions; data analytics and modeling for the wellness industryTHE BODY VR (New York): management and business development for medical education, training, and entertainment using virtual reality

Greater New York City Area

Established more than 40 years ago, The Brand Union is a branding and communications consultancy providing: brand/strategy/architecture; corporate/visual identity; advertising/communications; employee brand engagement; and product packaging.Responsible for the general management of one of the largest offices in the network. Integrated three WPP operating units into a single business. Achieved dramatic and consistent improvements in revenue and profit margin. Served on the network's Executive Committee, providing strategic direction and positioning for the global organization.Key engagements across all disciplines included:BANK OF AMERICABLACKROCKCOCA-COLAGLAXO SMITH KLINE (GSK)RECKITT BENCKISERTHE ABSOLUT COMPANIES

New York, Ny

With over $450 million in revenue in North America (and over $1 billion worldwide), J. Walter Thompson was the largest advertising and communications agency in the US.Responsible for providing business/marketing counsel to clients across a multitude of industries. Also managed a separate consulting entity group that served as a "feeder business". Served on the Executive Leadership team that directed the overall operations on the Agency.Key engagements included broad-based business, marketing, and communications strategy for:CADBURY SCHWEPPESHSBCKIMBERLY-CLARKMERRILL LYNCHNOVELLPFIZER

Greater Boston Area

A $650 million (in billings) communications firm, Hill Holliday was ranked as one of the 25 largest advertising agencies in the U.S. and one of the country's ten most creative agencies.Responsible for the management of all information, analytical, and strategic resources: market research; targeting; analytical modeling; media planning and buying; and strategic consulting. Member of the Executive Committee that established the agency's mission, policies, and planning and growth that led to its acquisition by the Interpublic Group (IPG) in 1998.Key engagements included marketing/communications strategy, planning, and program development for:BUDGET RENT-A-CARFIDELITYJOHN HANCOCKHARVARD BUSINESS SCHOOLHARVARD MEDICAL SCHOOLHARVARD PILGRIM HEALTHCAREPARTNERS HEALTHCARE including MASS GENERAL HOSPITAL and BRIGHAM & WOMEN'S HOSPITAL

Taught courses at the Radcliffe Institute of Harvard University in marketing management, brand management, and case analysis.

Greater Boston Area

A marketing consultancy specializing in analytical marketing, modeling, and strategic planning.Key engagements included:A&E NETWORK: media and marketing optimizationHYATT HOTELS: marketing strategy and financial liability analysis for its frequent traveler programMERCEDES-BENZ, BMW, COMPAQ: analytical and predictive modeling, positioning, and targeting opportunities BURROUGHS-WELLCOME: sales forecasting and strategic planning for transitioning drugs from Rx to OTC statusSAP: ROI analyses of enterprise resource planning systems installations

S.B. Degree, Molecular Biology; Concentration In Electrical Engineereing

Activities and Societies: Teaching Assistant, course in molecular biology, MIT Department of Biology Commendation, National Science.

Graduate Research Through A Grant From The U.S. National Institutes Of Health, Molecular Biology