Rob Sparks Email & Phone Number

Grand Rapids, Michigan, United States

I oversee the daily operation and long-term strategy of two radio stations in Grand Rapids - WHTS, 105.3 HOT FM (top 40), and WKLQ, The Q 94.5 (triple A)

Michigan, United States

• Create numerous partnerships with local community organizations and venues to increase company awareness and business• Manage planning, and execution of events for over 12,000 people. • Source, negotiate, and contract talent, vendors, and community partnerships to achieve client goals

Greater Grand Rapids, Michigan Area

• Created original digital content increasing website traffic by 34%• Mentored sales and on-air staff to achieve individual and brand goals• Worked with sales to build creative new revenue opportunities for existing and new clients

Grand Rapids, Michigan, United States

• Re-imagined existing partnerships to maximize return for both the Pride Center and clients• Attendance increased to the festival (main fundraiser for Pride Center) by 40% during tenure• Helped redesign event that created more of an experience for sponsors and attendees

Springfield, Missouri

• Responsible for rebuilding a successful reputation of the brand within the marketplace • Collaborated with record labels, clients, and community partners to identify Non-Traditional Revenue opportunities to increase overall revenue by 28%

South Bend-Mishawaka Region

• Increased ratings market share 93% from 5th to 2nd place out of 13• Helped increase brand awareness and overall revenue year over year by creating impactful partnerships with both business and community leaders. • instrumental in raising $1.1 million for 6 local charities helping propel our brand image to the top of the market