Program Director
CurrentI oversee the daily operation and long-term strategy of two radio stations in Grand Rapids - WHTS, 105.3 HOT FM (top 40), and WKLQ, The Q 94.5 (triple A)
May 2023 - Present
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Rob Sparks Email & Phone Number
Program Director
at
CUMULUS MEDIA
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✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Program Director
Location
Grand Rapids, Michigan, United States
Company size
Who is Rob Sparks? Overview
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Quick answer
Rob Sparks is listed as Program Director at CUMULUS MEDIA, a company with 3216 employees, based in Grand Rapids, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Rob Sparks.
Rob Sparks previously worked as Managing Partner at Wicked Pro Events and Assistant Brand Manager/Afternoons at Townsquare Media. Rob Sparks holds Communications from University Of Arkansas.
Company email context
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CUMULUS MEDIA
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Profile bio
About Rob Sparks
Rob is a very outgoing talent and leader. He excels at helping bring the best out of those he works and interacts with. He loves inspiring and empowering talent to bring their best to the audience and works very hard to make sure they feel supported enough to be as vulnerable as they need to produce awesomeness. He's all about the listener/guest/client experience. His personality is very warm, outgoing, and witty. His relatability and charm help him command the attention of a room, while also getting those around him to feel comfortable and engaged in whatever is going on. SKILLS:* Operates with authority* Sound judgment* Strategic leadership* Critical thinking* Being accountable for resultsExperienced with building and leading successful and profitable brandsCreative expression, able to think abstract when coming up with strategy and tactics for marketing and leadingSuccessful at event and situational management, able to make quick, sound decisions.Able to inspire and empower peers and subordinates with creative action - helping them bring out the best of their talentsActive listenerWorks well both with a team and on his own.
Listed skills include Radio, Promotions, Broadcast, Social Media, and 33 others.
Current workplace
Rob Sparks's current company
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Cumulus Media
6 roles
Rob Sparks work experience
A career timeline built from the work history available for this profile.
Managing Partner
- Create numerous partnerships with local community organizations and venues to increase company awareness and business
- Manage planning, and execution of events for over 12,000 people.
- Source, negotiate, and contract talent, vendors, and community partnerships to achieve client goals
Assistant Brand Manager/Afternoons
- Created original digital content increasing website traffic by 34%
- Mentored sales and on-air staff to achieve individual and brand goals
- Worked with sales to build creative new revenue opportunities for existing and new clients
Apr 2016 - Apr 2021
Festival Chair
- Re-imagined existing partnerships to maximize return for both the Pride Center and clients
- Attendance increased to the festival (main fundraiser for Pride Center) by 40% during tenure
- Helped redesign event that created more of an experience for sponsors and attendees
Aug 2016 - Apr 2019
Program Director - 92.9 The Beat/Kosp
- Responsible for rebuilding a successful reputation of the brand within the marketplace
- Collaborated with record labels, clients, and community partners to identify Non-Traditional Revenue opportunities to increase overall revenue by 28%
Mar 2015 - Apr 2016
Brand Manager/Morning Show Host (U93)
Artistic Media Partners
- Increased ratings market share 93% from 5th to 2nd place out of 13
- Helped increase brand awareness and overall revenue year over year by creating impactful partnerships with both business and community leaders.
- instrumental in raising $1.1 million for 6 local charities helping propel our brand image to the top of the market
Sep 2007 - Mar 2015
Team & coworkers
Colleagues at CUMULUS MEDIA
Other employees you can reach at cumulus.com. View company contacts for 3216 employees →
RS
Rick Sharp
Colleague at Cumulus MediaSylvania, Ohio, United States, United States
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LS
Linda Schulte
Colleague at Cumulus MediaFayetteville, North Carolina, United States, United States
View →
CR
Christine R.
Colleague at Cumulus MediaCamp Hill, Pennsylvania, United States, United States
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AT
All The Hits 107-3
Colleague at Cumulus MediaWashington, District Of Columbia, United States, United States
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DC
Danielle Conley
Colleague at Cumulus MediaGrand Rapids Metropolitan Area, United States
View →
TB
Tim Barden
Colleague at Cumulus MediaOak Park, California, United States, United States
View →
SM
Stacie May
Colleague at Cumulus MediaSaginaw, Michigan, United States, United States
View →
BE
Brandon Ellison
Colleague at Cumulus MediaAbilene, Texas, United States, United States
View →
AS
Angela Shaw
Colleague at Cumulus MediaLittle Rock, Arkansas, United States, United States
View →
WW
Wendy Walker
Colleague at Cumulus MediaCincinnati Metropolitan Area, United States
View →
Rick Sharp
Colleague at Cumulus MediaSylvania, Ohio, United States, United States
View →
LS
Linda Schulte
Colleague at Cumulus MediaFayetteville, North Carolina, United States, United States
View →
CR
Christine R.
Colleague at Cumulus MediaCamp Hill, Pennsylvania, United States, United States
View →
AT
All The Hits 107-3
Colleague at Cumulus MediaWashington, District Of Columbia, United States, United States
View →
DC
Danielle Conley
Colleague at Cumulus MediaGrand Rapids Metropolitan Area, United States
View →
TB
Tim Barden
Colleague at Cumulus MediaOak Park, California, United States, United States
View →
SM
Stacie May
Colleague at Cumulus MediaSaginaw, Michigan, United States, United States
View →
BE
Brandon Ellison
Colleague at Cumulus MediaAbilene, Texas, United States, United States
View →
AS
Angela Shaw
Colleague at Cumulus MediaLittle Rock, Arkansas, United States, United States
View →
WW
Wendy Walker
Colleague at Cumulus MediaCincinnati Metropolitan Area, United States
View →
1 education record
Rob Sparks education
FAQ
Frequently asked questions about Rob Sparks
Quick answers generated from the profile data available on this page.
What company does Rob Sparks work for?
Rob Sparks works for CUMULUS MEDIA.
What is Rob Sparks's role at CUMULUS MEDIA?
Rob Sparks is listed as Program Director at CUMULUS MEDIA.
Where is Rob Sparks based?
Rob Sparks is based in Grand Rapids, Michigan, United States while working with CUMULUS MEDIA.
What companies has Rob Sparks worked for?
Rob Sparks has worked for Cumulus Media, Wicked Pro Events, Townsquare Media, Grand Rapids Pride Center, and Mid-West Family (Springfield, Mo).
Who are Rob Sparks's colleagues at CUMULUS MEDIA?
Rob Sparks's colleagues at CUMULUS MEDIA include Rick Sharp, Linda Schulte, Christine R., All The Hits 107-3, and Danielle Conley.
How can I contact Rob Sparks?
You can use AeroLeads to view verified contact signals for Rob Sparks at CUMULUS MEDIA, including work email, phone, and LinkedIn data when available.
What schools did Rob Sparks attend?
Rob Sparks holds Communications from University Of Arkansas.
What skills is Rob Sparks known for?
Rob Sparks is listed with skills including Radio, Promotions, Broadcast, Social Media, Audio, Public Relations, Adobe Audition, and Radio Programming.
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