My responsibilities include:• Lead and support the agency in strategic and operational functions• Planning, directing and coordinating of daily operations • Maintain quality service by establishing and enforcing organisation standards • Management and direction of the various teams• Oversight and management of general internal processes • Implement and maintain any new policies and procedures required for success • Ensure ongoing communication between various departments and maintain an environment of continuous improvement • Overall responsibility of HR processes within the Company• Continually identify skills gaps in the company• Overall responsibility of the internal training program/s• Overseeing of recruitment • Provide guidance to employees and act as ultimate escalation point • Client on-boarding • Client reporting and strategic reviews Key Skills in Play: • Operations Management, Process, Systems Improvement • Culture & Behavioral Change • Training & Development • Leadership • Stakeholder Management

Overseeing of the digital performance media for key clients.• Ensuring the implementation and optimisation of Google Marketing Platform for digital media campaigns. (Includes prospecting and remarketing strategies).• Collaborating with ATL media planners and digital campaign managers to ensure media budgets have correct budget allocations between digital and off-line channels.• Ensuring digital media campaigns are synced with ATL and BTL implementation for maximum reach, frequency and conversion.• Collaborating with DAN group agencies to cross sell services.• Recruitment, management and mentor-ship of digital resources across DAN group agencies.

Accountable for the development the web analytics and data visualization teams as well as the development of digital measurement frameworks for client's digital activities.

Accountable for all aspects of business unit management; including all financial, HR and operational elements.

With the acquisition of Clickthinking in 2011, continued to lead the search marketing teams. I was mandated to establish and maintain a world class search marketing teams covering both organic (SEO) and paid (PPC) channels.During this period I grew the team to fifteen resources, across paid and natural search marketing channels.

Search engine optimisationPaid search management Web analyticsJoint venture revenue share projects

Felix Unite Interactive forms the online division of the Felix Unite Tourism Group and is a joint venture with Clickthinking. In addition to the management of the website content and ensuring the website generates qualified enquiries I also managed the enquiry fulfilment team and ensure they are trained, equipped and motivated to sell travel related product