Rob Starr Email & Phone Number

Lewis Center, Ohio, Us

Responsible for overseeing strategic direction for multi-channel marketing initiatives including eCommerce, email marketing, social media, catalog, print advertising, publicity, community websites and direct mail.Leads and motivates a team of 3 Customer Care Reps, Communications Manager, eCommerce Manager and Marketing Assistant to maximize brand awareness, customers experience and sales.Plays a senior role in influencing overall strategic direction of organization.

Lancaster, Pa, Us

Responsible for managing relationships between client and other agency staff, budget and profitability,strategy planning, marketing management, facilitating meetings, creative direction, proposal writing, project estimating and specifications, vendor outsourcing, pitching new business, and budgeting.

Lancaster, Pa, Us

Internet Marketing Team LeaderResponsible for building internet department in a traditional advertising company. Identifying and building vendor relations. Provide agency staff education and best practices on all aspects of internet marketing including Ecommerce, Email Marketing, SEO, Web Development, Analytics, and more. Assisted fellow account executives with their client’s internet projects. Implemented agency wide internet project processes for productivity improvements.

Managed all online marketing initiatives including budget and profitability performance for including:FoxChapelPublishing.com – (B2C Ecommerce)ScrollSawer.com – (Subscription – Community - Content)WoodcarvingIllustrated.com – (Subscription – Community - Content)Executed various internet marketing tactics to drive sales including strategy, creative, scheduling, executing, forecasting, campaign analysis and reporting. Internet MarketingEmail Marketing, Search Engine Optimization, Link Building, Online Contests, Community Forms, Ecommerce Management, Site Promotions, Banner Ad Exchanges, Affiliate Marketing Program, Comparison Shopping Portals, Web Metrics KPI’s..Catalog MarketingAssisted in developing 5 catalogs per year including page counts, page maps, and print quantities. Responsible for product selection and copy writing. Coordinated catalog creation with production department to meet deadlines.Trade ShowsPlanned, prepared, promoted and facilitated several events and trade shows throughout the year.

Responsible for collecting delinquent agricultural, construction and industrial equipment loans in the Michigan territory. Worked closely with 30 Case and New Holland Dealers.

MarketingWorked closely with owner, sales manager and marketing director to develop business opportunities and marketing strategies to maximize growth, increase profitability, and enhance company’s image as a leader in the industry.Trade Show and Event ManagementPlanned, prepared, promoted, facilitated and represented products during several events and trade shows throughout the year.Sales & Sales SupportResponsible for selling offshore fishing tournament entries for 5 tournaments annually including the world’s first million dollar marlin tournament.Provided sales support to 10 yacht brokers including: distributing sales leads, market research, coordinating product delivery, manufacturer liaison, and creation of sales presentations.Committed to providing superior service to customers.Utilize creative problem-solving techniques to resolve issues and ensure customer satisfaction.

Bachelor Of Science, Marketing

Transferred, Marketing