Rob Steinberg Email and Phone Number

Market research insights consultant / contractor for clients. Serve as strategic business partner to organizations designing end to end research approaches that address needs and deliver insights that drive strategy and decision-makingDesign and lead high priority primary research projects including surveys, one on one interviews, and focus groups B2B, Consumer, Wellness, Mental Health, Patients & Healthcare Practitioners

Led market research function for a SaaS company serving the wellness & fitness industry including managing staff of researchers, overseeing cross-functional programs, and sourcing and managing research vendors and DIY solutionsLead analysis and development of key insights and recommendations for Mindbody corporate strategy including new business development, M&A, and other major corporate initiativesCollaborate with C-Suite to deliver compelling insights that drive company strategyOversee company’s domestic and international research programs including industry and competitive intelligenceNurture skills of the department by mentoring colleagues on B2B and Consumer research best practices, process excellence, and impact optimizationDefine, plan and execute B2B and Consumer research including surveys, ethnography, mixed method, and data analyticsResponsible for managing 3rd party primary and secondary research vendor relationships, including contracts and deliverables

Consultant and subject matter expert designing and leading end to end market research projects for clientsSuccessfully devised strategic planning including targeting, market sizing, and marketingcommunications for new business and product launches that generated significant annual revenueConducted competitive and market intelligence studies

Consultative marketing analysis role with STARZ business units creating marketing solutions to drive customer growth and market share Responsible for conducting research and making recommendations in strategy and planning stages for new product introductions and marketing campaignsExtensive experience conducting market research with responsibilities centered around analysis and management of primary and secondary researchLead teams focused on high visibility projects for Sr management. Responsible for assignments, work flows, and deliverablesManaged competitive and industry intelligence projects and deliverables for organizationExtensive brand and communications research / insights experienceConduct social media measurement and analysis