Rob Van Haaren Email and Phone Number
Entrepreneur, data scientist, clean energy fanatic.
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Chief Executive OfficerProximal Energy Jun 2024 - PresentIntroducing "Agentic Asset Management" to the utility-scale solar and energy storage industry with Proximal Energy's AI-first software team. -
Expert In ResidenceBrite Energy Innovators Jan 2023 - PresentWarren, Oh, UsAs an Expert-in-Residence at BRITE, Rob advises startups on pitching, financial projections and go-to-market strategies. He enjoys helping entrepreneurs pinpoint the true value of their product/service and craft their story so they can determine an effective sales process and raise money from investors. Being an entrepreneur himself, Rob likes to thoroughly understand the context in which his mentee startups operate, analyzing everything from competitive landscape to customer profiles. His background is in solar, energy storage and data analytics, and has experience commercializing machine learning applications, so he can provide actionable insights on bringing software and hardware solutions to market in the energy space. -
TreasurerThe Banks-Baldwin Foundation Jan 2023 - Present -
Ai Consultant - Renewables & Energy StorageAi Business Consulting Apr 2021 - PresentCleveland, Oh, UsConsulted renewable energy/storage developers to apply ML/AI in their business processes. Worked on: - electricity market trading: AI-powered virtual trading on nodal DA/RT spreads. Created the business plan, financial projections, hiring plan and ran trading backtests on CAISO.- asset management: outage detection & predictive maintenance- identifying plots of land nearby current and future (planned) substations for solar/storage development- techno-economic solar/storage project finance modeling -
FounderProphit.Ai Apr 2019 - PresentCleveland, Oh, UsAt Prophit.ai, we develop machine learning technology for sales and use tax decision making. Our technology reduces the time needed for reverse audits by 50x and helps maintain tax compliance in the future without the need for further reverse audits.Visit us at https://prophit.ai/ -
Building Something NewStealth Jan 2022 - Jun 2024
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Pv + Storage (Pvs) Lead AnalystFirst Solar Feb 2016 - Apr 2019Tempe, Arizona, UsDeveloped PV + Storage (PVS) product/service offering and created a techno-economic model that is used for sizing optimization of PV and battery capacity based on utilities' specific needs. Pitched the novel concept to dozens of utilities across the US and presented the 'Target Period Capacity Factor' framework in industry conferences. Developed a thorough technical understanding of battery performance and degradation, as well as their capex/opex cost and warranty implications. Worked closely with many teams throughout First Solar to integrate PVS into the company, and learned about the utility-scale project development process, including Project Finance, Energy Prediction, Engineering Design, O&M, Legal, and Taxes. Submitted several proposals to U.S. utilities with different types of deal structures for PVS, competing head-to-head with fossil fuel based alternatives - and won! -
Technical Analyst, Power Systems DevelopmentFirst Solar May 2014 - Feb 2016Tempe, Arizona, UsInvestigated the concept of “PVS” (PV + Storage) by identifying and quantifying the potential cost synergies and revenue streams that can be unlocked by co-locating utility-scale PV and batteries on the same site. Developed models for: storage technology LCOE benchmarking, PVS pricing and cost entitlement forward curves. Presented the value proposition of PVS to C-suite and Board Members and subsequently iterated on the product configuration and main value propositions with several big U.S. utilities and IPPs. -
Research InternFirst Solar Jun 2011 - Apr 2014Tempe, Arizona, UsInvestigated solar PV output variability and forecasting measures in the Advanced Plant Controls team. -
Co-Founder & CeoDivvy Power Llc Aug 2013 - Mar 2019Divvy's mission is: To enable communities to crowdfund for sustainable solutionsOur company does this by providing a comprehensive platform (divvygreen.com) that: 1) seamlessly connects project initiators to local developers and 2) provides an engaging crowdfunding interface where funders VISUALLY leave their footprint on the project.
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FounderCoverrme.Com Jan 2014 - Jun 2018CoverrMe.com is a 'visual crowdfunding' platform for personal fundraising campaigns. It allows campaign creators to upload a collage of pictures that become visible as people contribute to the project. Other than competitor platforms, it has 0% platform fees. Rob designed and coded the platform from scratch and incorporated CoverrMe, Inc. in 2016.
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Research Associate, Center Of Life-Cycle AnalysisColumbia University School Of Engineering And Applied Sciences Aug 2009 - Jan 2014New York, Ny, Us“Utility scale photovoltaic plant variability studies and energy storage optimization for ramp rate control”; under supervision of Prof. Dr. Vasilis Fthenakis, in collaboration with First Solar – 4 publications with >140 citations. While conducting his research, Rob started Solar Journey USA (.com), a zero-emission cross-country trip with the goal to educate the American people on the synergy between solar energy and electric cars. Together with a fellow Ph.D. candidate, he fundraised for - designed and built a mobile EV charging station. -
Jr. Research Associate, Waste-To-Energy Research And Technology (Wtert)Columbia University School Of Engineering And Applied Sciences Sep 2008 - Aug 2009New York, Ny, UsCoursework: 4.13 GPA – Thesis: “LCA comparison of windrow composting of yard wastes with use as alternative daily cover (ADC)”.Other publications: “State-of-Garbage 2008 & 2010” National Waste Management Survey (>100 citations).
Rob Van Haaren Education Details
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Columbia UniversityEngineering -
Columbia EngineeringEarth And Environmental Engineering -
Eindhoven University Of TechnologyInnovation Sciences
Frequently Asked Questions about Rob Van Haaren
What company does Rob Van Haaren work for?
Rob Van Haaren works for Proximal Energy
What is Rob Van Haaren's role at the current company?
Rob Van Haaren's current role is Transforming Utility-Scale Solar and Storage with AI Innovations.
What schools did Rob Van Haaren attend?
Rob Van Haaren attended Columbia University, Columbia Engineering, Eindhoven University Of Technology.
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