360 degrees experience Product - Marketing - Brand-building & Sales in Bags, Travel-Gear/Luggage and Accessories (Eastpak, JanSport, Victorinox (Swiss Army), Wenger, Merrell, Cat/Caterpillar, Lego, Tough Jeans, etc).Started my career at a large retail-store in sporting-goods. Selling Skis and snowboards in wintertime, tennis-gear during summer and lots and lots of sneakers throughout the rest of the year. This has placed the fundament for my journey through sales - product / design & development- sourcing and marketing ever after. And certainly it has defined my personal interest in footwear, sneakers and streetwear.Being pulled out of retail by #Timberland, I've got the chance to grow my experiences as a Sales Rep. and have developed the lifestyle business in the Benelux region, this was a totally new direction for the brand. Soon already, the in those days pretty unknown #Eastpak backpack brand got offered to our agency. Fast forward ..... we've developed the Eastpak brand to become the leading daypack brand in our countries. Because of my sales and marketing contributions - I've got hired by #VFCorp. to become the General Manager of #JanSport Europe - part of the same division as Eastpak.These wonderful bags - and all the other brands I have worked on afterwards within the 4 companies I have been with, have taken me all over the world. I have been blessed that I have been able to visit almost every major market across the globe and can relate very well to demographic, social and commercial differences. With specific knowledge about most Asian-, Latin American-, US Domestic, Middle Eastern- and European markets.During my career in Bags & Travel-gear my experience became truly all-round. With the Brand and consumer always at the centre of all. From Ideation to creation of final products through sourcing/manufacturing, up to full market positioning and sales-implementations - and actually with every step in between. Always with a close eye for consumer-needs and always with profit and growth as final result. Bringing premium products with clear stories, great performances and lots of emotions to the global markets....that's what I have been doing best.How?Making Things Happen as core mindset..... always with lots of PMA (Positive Mental Attitude) surrounded with the right people and teams!