Director, Us Brand & Retail Media & Partnerships
CurrentAt the beginning of 2024 I was promoted to head Nissan's Brand Media, Sponsorships, & Experiential Marketing for the US Market. My role provides the opportunity to drive our data-led Brand Marketing & Media strategy to deliver increased consumer demand, brand engagement, product consideration, and familiarity.One of my passion areas is sports, and Nissan has had a strong presence in sports throughout its history. I have the opportunity to direct our sports media strategy and partnerships including Heisman, NCAA, Tennessee Titans, Nashville Predators, and more than 40 universities. Our partnership with the Tennessee Titans began back in 2015 and is a source of pride in our community and with our Nissan employees. I am honored to lead the partnership and experiential brand integration for their new stadium to open in 2027. I am a car and Motorsport enthusiast at heart and am privileged to lead our US brand consumer activations as we race for podiums and victories in the ABB Formula E and SRO GT4 America Series here in the US. Finally, in marketing it takes strong media partners to be successful and I’m fortunate to oversee our brand media partnerships with Google, Meta, and more!
