coordinating UK digital marketing strategy across several high-profile clients including TUI, Costa, and Müller. Responsibilities include consultation on streamlining of in-housing selected media channels for key accounts, thought leadership in the digital space and upskilling and management of internal and external day to day stakeholders across the wider business.

Multiple responsibilities – Responsible for coordinating UK productivity responses across all media for key global clients including PSA (now Stellantis), Akzo Nobel and Müller, ensuring Global team are aware of UK market contributions and working closely to ensure global media commitments are regularly met or exceeded. Also working with the larger group M network to ensure audit best practice is maintained throughout the group. Responsible for directing a team of investment professionals across a digital, publishing and audio remit across several high-profile clients within the MediaCom network including TUI, Bayer, Stellantis, Costa and Akzo Nobel.

Responsible for planning and trading multi-media across several key accounts within the group, most notably PSA and Coach. Maintained responsibility for management of key publisher contracts on these accounts, ensuring optimal performance and managing output against core buying. Responsibility for negotiating and manging core partnerships and sponsorships for high profile clients from start to finish. An additional role at this agency was to be a PamCo champion, working with and advising PamCo on the rollout of their new audience measurement platform/data.

Traded multi-media (Press Radio and OOH and digital equivalents) across several high-profile accounts including Lidl, Samsung, Emirates, Honda, Dreams, and several others. Duties included Planning and trading across press radio and OOH media, looking after the very tough audits and ensuring commercial needs of the agency were met. I led the transition of the PRO team into digital by virtue of being the digital champion.Management role here included responsibility for three execs across no fewer than 14 accounts.

Traded multi-media on behalf of the prestigious BMW motor company, working across campaigns for BMW, Mini and Rolls Royce. Duties included implementation planning of schedules (20% of Workload) negotiating costs on a day-to-day basis, as well as managing trading performance to ensure audit pressures are met and exceeded. Duties also included planning and buying of DR campaigns for Both BMW and Mini. This role has helped me establish and maintain ongoing client and media owner relationships. The primary media for which I was responsible was press, however intensive multimedia training has led to the expansion into digital and tablet media training. Other clients included Panasonic, Casio, Travelodge, British Gas, Pernod Ricard and Hiscox.