AboutSales and Marketing Director & Founder of The Tourism Media Group.• Honorary Life Member of the Les Clefs d’Or UK (Society of the Golden Keys)• Board Director of UKinbound I am a client-centric sales and marketing professional with over 25 years’ experience specialising in the Travel, Tourism, Leisure, Retail and Hospitality sectors. My business approach is to create a positive experience for the customer by maximizing service and/or product offerings and building relationships.For me, the customer is the primary reason that a business exists, and I use every means at my disposal to keep the client satisfied.Throughout my career I have seen media evolve and adapt to market conditions and trends but have always upheld the same core principle – listening to and acting on a client’s core objectives. Thus, enabling me to provide campaigns and creative solutions that deliver.