Rob Weatherall Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

My role is multifaceted and crucial for maintaining and enhancing an organization's brand presence and marketing efforts through all digital channels. Managing the corporate website involves a lot of moving parts, from content creation to ensuring it's optimized for search engines and providing a seamless user experience. I oversee the site governance ensuring that the website remains aligned with the organization's goals and standards.I play a crucial role in strategic email and content marketing by collaborating with business owners to create valuable and engaging campaigns and content to attract, retain customers or clients and drive business. I provide leadership and direction in coordinating teams and resources to bring marketing campaigns and digital projects - SEO, SEM, email marketing - to fruition successfully. This oversight helps ensure that organizational products and services are delivered efficiently and meet quality standards.Overall, I am central to shaping and maintaining the organization's digital marketing presence and marketing strategy, contributing significantly to its overall success.

Markham, On

As the steward of LexisNexis Canada's digital presence, I lead the strategic development and management of our B2B SaaS corporate website, online store, and associated digital programs. With a focus on enhancing marketing segments, I drive the implementation of innovative online campaign tools, analytics, and social media initiatives. Through meticulous oversight and proactive recommendations, I ensure that our digital properties resonate with our diverse audience, amplifying our brand impact and driving organizational success.

Woodbridge, On

Responsibility for all online marketing, SEO, email campaigns, site optimization, creative development, sales and P&L.

Online Marketing including affiliate marketing, SEM/SEO, site build/maintenance, social marketing, planning and development. Also proficient in all areas of traditional marketing.

As the orchestrator of web marketing initiatives for 17 diverse businesses, I spearhead an integrated approach encompassing SEO/SEM, affiliate marketing, and social media strategies. Additionally, I provide comprehensive platform support for all websites, ensuring seamless functionality and optimized user experiences. By aligning these efforts with each brand's unique identity, I cultivate digital landscapes that resonate with audiences, elevate brand visibility, and drive sustained growth across all ventures.