- Leading a team responsible for the trading performance of Converged Product Offerings & New Verticals within BT / EE Consumer- Accountable for the delivery of sales volumes and value against target across multiple products- Embedding sales processes for new product categories within the BT Group including Home Security, Cyber Insurance, Gaming & Device Insurance- Leading the strategy and delivery of the key initiative to embed converged products at the heart of BT & EE customers

● Working with over 10 start-up and seed level companies to aid in business valuations, investment appraisals and financial optimisation● Creates bespoke models to help business founders understand where their company performance is today and where they are headed to● Utilising this analysis to highlight opportunities for revenue growth and profit enhancement of over £30m

- Working on a freelance basis providing data analysis and insight on top flight, professional football matches around the world- Analysing performance, trends and patterns on an individual and team level- Information is used by clubs, scouting departments and broadcasters around the world

● Managed a team of 10 Commercial Finance Managers responsible for the Planning, Forecasting and Analysis of diverse products across two of the largest consumer brands in the UK ● Worked closely with colleagues around the business to develop short, medium and long term Commercial strategies and propositions aimed at improving and rewarding customer loyalty and engagement driving a 1ppt reduction in churn● Created a common approach, language and understanding of KPIs across both brands… Show more ● Managed a team of 10 Commercial Finance Managers responsible for the Planning, Forecasting and Analysis of diverse products across two of the largest consumer brands in the UK ● Worked closely with colleagues around the business to develop short, medium and long term Commercial strategies and propositions aimed at improving and rewarding customer loyalty and engagement driving a 1ppt reduction in churn● Created a common approach, language and understanding of KPIs across both brands and all products which formed the backbone of the weekly Commercial Update seen at BT Board level ● Ensured the leadership and development of a team of Commercial Managers creating clear goals and guidance aimed at providing members of the team with the best support for their careers Show less

● Accountable for the quarterly and annual budget for EE Consumer Retention and Churn across both Voice and Mobile Broadband products ● Responsible for dealing with internal channel leads to agree volume and value targets to ensure strategic goals of EE are met covering over 1.5m transactions per annum● Designed a suite of upgrade value reports allowing channels to measure the value generated by their transactions on a weekly basis – a view that is now central to the revenue growth of EE

● Provided Group wide strategy for mobile international and roaming propositions at a B2B level ● Tasked with sizing market opportunity in fixed line international calling revenues and making recommendations for generating additional revenue for VF Group ● Responsible for sizing revenue risks of various global market trends to Vodafone’s P&L of over £1bn

● £30M P&L benefit per annum via the optimisation of customer retention investment levels across all 3 EE brands ● Built ROI and insight based custom offer recommendations for customers within all key channel environments (online, direct retail and contact centre) ● Responsible for prioritising all demand and change within the investment system (PEGA). Accountable for both the tactical and strategic system delivery program● Played a key role in the successful launch of the UK’s… Show more ● £30M P&L benefit per annum via the optimisation of customer retention investment levels across all 3 EE brands ● Built ROI and insight based custom offer recommendations for customers within all key channel environments (online, direct retail and contact centre) ● Responsible for prioritising all demand and change within the investment system (PEGA). Accountable for both the tactical and strategic system delivery program● Played a key role in the successful launch of the UK’s first 4G network including the development of propositions and owning the customer upgrade journey● Led the design, development, launch and optimisation of the reinvestment frameworks (PEGA) across all three EE brands Show less

● 50% channel share increase within the 3 Retail stores via new propositions, commission scheme and a re-emphasis on the importance of customer loyalty within stores● Established roadmap and business requirements for creation of a refreshed online store at three.co.uk

● 150% increase in online upgrade volumes via a change in store, commercial offers and marketing strategy● Developed and launched a new investment strategy with a focus on future revenue generation that was launched across the retail estate of over 1,000 sales advisors ● Worked on the strategic project to move Vodafone UK onto the PEGA system

● Built a Pay As You Go ‘saves’ team responsible for retaining customers with a focus on ROI helping to reduce churn by 1,000 units per week● Managed commission schemes, policies, propositions and investment strategies for key 3rd party vendors such as Carphone Warehouse and Phones 4U

● Owned a project management service for multiple, concurrent projects ensuring that they were delivered to budget and expectations using an Agile delivery methodology

● £385K a month savings in Op-Ex realised by the creation of a strategic system which reduced manual work – this system has since been adopted throughout Vodafone as the strategic workflow system