Rob Willard Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Execute and analyze email, SMS, and on-site tests to complete list of subscribers and leads, driving double digit percent increases in user revenue.• Create and maintain marketing calendar consisting of hundreds of unique emails and texts per year across multiple brands• Manage monthly "box launch" email process, QAing, editing, and triggering dynamic message to all subscribers.• Develop new email designs using Figma and HTML• Independently manage all retention marketing plans for “satellite” brands, Halfday Travel and Fill Mill.• Manage onsite promotion banners, coupons, and other marketing technology asks.• Conduct customer surveys and interviews via Typeform and Alchmer, reporting out customer insights to leadership.

Stavanger, No

• Conceptualize, execute, and analyze campaigns for book and children’s product subscriptions, representing brands like Star Wars, Dr. Seuss, Disney, Sesame Street, Minecraft, etc.• Collaborate with Director of Acquisition Marketing on new marketing concepts, ranging from offer tweaks to entire club revamps.• Act as marketing contact to the CTO and product team when briefing and prioritizing the development of landing pages, templates, and backend membership functionality.• Work with team of graphic designers and QA analysts to ensure ideal customer experience in an ecommerce environment.• Maintain relationships with partners, affiliates, and agencies to ensure delivery of quality customers at an acceptable cost across social, email, print, incentive, PPC, and lead-gen channels.• Lead company-wide brainstorming sessions to revitalize and transform lapsed projects and brands.

Stavanger, No

Stavanger, No

Danbury, Ct, Us

• Oversee 13 Training Specialists, 42 Computer Center Assistants, 60 PCs and 2 Mac workstations. • This facility is utilized by thousands of members of the student body, faculty, and staff to provide access to technology and tutorials on topics including but not limited to: MS Office Suite, Adobe CS 6. • Lead a team of 12 Resnet Support Technicians who troubleshoot university network problems.

Bethel, Connecticut, Us

• Establish company-wide database for tracking past and current promotions performance online. • Calculate benchmarks to predict ROI and online performance for future programs.• Support the Account & Project Management teams in developing mid-campaign and overall program insights reports and Keynote presentations. • Provide key information on client calls by interpreting program performance and online user behavior.• Support Product Management team by compiling weekly Google Analytics reporting.• Create roll up dashboards in GA for key clients including the NFL, Comcast, and MasterCard.

Us

• Provide backend/frontend website support and digital marketing support to major Porsche, Nissan and Volkswagen dealer groups and dealerships in North America.• Assist Digital Marketing Specialist in the operation of company Google Analytics and GTM accounts.• Coordinate with programming team on the creation and implementation of new product features by relaying client desires, bug testing, Quality Assurance, etc.