Rob Willoughby

Rob Willoughby Email and Phone Number

Sr. Director, Analytics + Performance @ Waystar
Louisville, KY, US
Rob Willoughby's Location
Louisville Metropolitan Area, United States, United States
Rob Willoughby's Contact Details

Rob Willoughby work email

Rob Willoughby personal email

n/a
About Rob Willoughby

Experienced finance manager with a demonstrated history of working in SaaS, logistics and supply chain industries. I am passionate about Power BI and how it can improve team efficiency, capacity and the overall team's skillset. Skilled in Forecasting, Planning, Excel Modeling, Data Modeling, Power Bi, Pivot Tables, Project Management and Team Building. Strong finance professional with a Master of Business Administration (MBA) focused in Finance from University of Indianapolis.

Rob Willoughby's Current Company Details
Waystar

Waystar

View
Sr. Director, Analytics + Performance
Louisville, KY, US
Website:
waystar.com
Employees:
1527
Rob Willoughby Work Experience Details
  • Waystar
    Sr. Director, Analytics + Performance
    Waystar
    Louisville, Ky, Us
  • Waystar
    Director, Fp&A - Data & Analytics
    Waystar Mar 2024 - Present
    Louisville, Kentucky, Us
  • Waystar
    Manager Financial Planning And Analysis
    Waystar Apr 2022 - Mar 2024
    Louisville, Kentucky, Us
    Lead a team of business analysts to manage our financial and KPI reporting. We develop new integrations between our different source systems to automate and increase team efficiencies. We use a Microsoft tech stack that includes Azure Data Factory, Azure Synapse Analytics and an Azure Data Lake. We use these tools with Power BI to report our financials, operational KPIs (attrition/new logo/transactions/realization rates/ARR etc.) and other necessary analytics to support finance, accounting and other departments in the org.Integrations we have developed include NetSuite, Salesforce, SharePoint and Snowflake. This includes daily, weekly and monthly automated processes that support multiple procedures for the company.
  • Waystar
    Manager - Financial Planning & Analysis
    Waystar Aug 2020 - Apr 2022
    Louisville, Kentucky, Us
    Led a team of financial analysts that lead the operating plan process, monthly variance analysis and forecasting updates.
  • Waystar
    Lead Corporate Planning Analyst
    Waystar Apr 2020 - Aug 2020
    Louisville, Kentucky, Us
  • Waystar
    Senior Corporate Planning Analyst
    Waystar Apr 2019 - Apr 2020
    Louisville, Kentucky, Us
    I am a part of the external reporting team that develops our board reporting, any ad hoc report requests and our internal budget tracking tools. I am our subject matter expert on Power BI and primary developer of data integrations for Power BI. These typically involve direct connections to Salesforce, external files on SharePoint, SQL servers and NetSuite. I led the development of our Power BI data model used for creating our monthly reporting. This helped reduce the initial consolidation of data from NetSuite, Salesforce and various Excel files from 2 days to a few hours. Since there is a direct integration with Salesforce it has helped us track our bookings MRR and ACV on a daily basis to see where we may land compared to plan.In 2019 I was part of a special project that migrated over 7K customers from one SaaS platform to the Waystar SaaS platform. I reviewed contract and booking information for those customers to make sure they had as seamless of a transition possible from one to the other.I am currently finishing up development of our customer analytics data model that will help us better understand our churn, partial churn, new customer, cross-sell and other revenue KPIs. Once complete I will be working on enhancing it with revenue realization rates by cohort and potentially by product.
  • Waystar
    Corporate Planning Analyst
    Waystar Apr 2018 - Apr 2019
    Louisville, Kentucky, Us
    My responsibilities range from gathering ad hoc reporting needs for 3rd parties to updating GAAP and Pro Forma financial statements for our board reporting. I also help review and write commentary for MTD, QTD and YTD expenses. I manage the revenue recognition process to get realization rates and help forecast sales.
  • Tenneco
    Financial Analyst
    Tenneco Sep 2017 - Apr 2018
    Northville, Michigan, Us
    I currently handle daily reporting for scrap and labor productivity, month-end closing procedures for accounts payable, balance sheet reconciliations, IR-GR reconciliations and accounts payable processes.- Improved the efficiency and accuracy of the daily scrap and labor productivity reports by modeling Excel formulas to pull data automatically instead of manual entry.- Created a MRO expense tracking sheet that allows us to view our MRO expenses as the month progresses. The data is summarized graphically and by G/L account detail. This report also gives the by month spend. - Created a report that allows ops team to view the weekly spend out of our PPE vending machines. It creates visibility to an expense that had previously not been tracked for accountability.
  • Hp Products
    Financial Analyst
    Hp Products Aug 2015 - Sep 2017
    List of responsibilities is below:- Create annual budget for operations, IT, sales and marketing with directors of each department.- Help in P&L analysis for month end reporting and coordinate creation of monthly financial package with other finance team members.- Coordinate month end expense reporting and variance analysis for operations, IT, sales and marketing. Send reports to each department head.- Help with monthly forecasting for each department and company.- Upload forecast and budget into Oracle cloud. Download general ledger and trial balance from Oracle for month end reconciliation.- Analyze different operational procedures that seem to be running at higher or lower expense than expected. Create ad hoc reporting to confirm current process is the correct option.- Targit and Atlas BI tool experience. - Month end close processing of invoice accruals for operations, IT, sales and marketing. Help in reconciliation of HP P&L to corporate P&L.- Code all non-trade invoices to general ledger accounts, department and division to ensure accuracy of expense reporting.- Created by division expense reporting for operations to create visibility at the warehouse level.
  • Hp Products
    Dietary/Laundry Administrator And Buyer
    Hp Products May 2014 - Aug 2015
    Coordinate installs, maintenance and service of laundry, dietary and beverage equipment. Purchase commercial dietary, laundry and beverage equipment and parts. Manage inventory of parts and dispensers. Coordinate the refurbishing of dispensers and dish machines for reuse.
  • Sport Events
    Corporate Sales And Event Operations
    Sport Events Sep 2010 - May 2014
    Sell and organize special event packages to the Masters, Super Bowl, Ryder Cup, US Open, etc. We help corporations entertain, retain, and develop relationships with their clients at these special events.
  • Hp Products
    Outside Sales Representative
    Hp Products May 2009 - Apr 2010
    I spent a year focused on the sale of packaging products such as bubble wrap, tape, corrugated boxes, stretch film and other products.

Rob Willoughby Skills

Leadership Team Building Variance Analysis Ad Hoc Reporting Sports Corporate Finance Powerpivot Sales Event Planning Data Analysis Forecasting Tableau Strategic Planning Pivot Tables Epbcs Sales Management Sponsorship Budgeting Data Modeling Microsoft Excel Hospitality Event Management Entertainment Customer Service Financial Analysis Social Media Marketing Targit Oracle Cloud Atlas Project Management Financial Statements Sports Marketing Excel Models Microsoft Power Bi Sports Management

Rob Willoughby Education Details

  • University Of Indianapolis
    University Of Indianapolis
    Finance
  • University Of Indianapolis
    University Of Indianapolis
    Marketing
  • Franklin Central High School
    Franklin Central High School

Frequently Asked Questions about Rob Willoughby

What company does Rob Willoughby work for?

Rob Willoughby works for Waystar

What is Rob Willoughby's role at the current company?

Rob Willoughby's current role is Sr. Director, Analytics + Performance.

What is Rob Willoughby's email address?

Rob Willoughby's email address is ro****@****ive.com

What schools did Rob Willoughby attend?

Rob Willoughby attended University Of Indianapolis, University Of Indianapolis, Franklin Central High School.

What skills is Rob Willoughby known for?

Rob Willoughby has skills like Leadership, Team Building, Variance Analysis, Ad Hoc Reporting, Sports, Corporate Finance, Powerpivot, Sales, Event Planning, Data Analysis, Forecasting, Tableau.

Who are Rob Willoughby's colleagues?

Rob Willoughby's colleagues are Paul Lambert, Kelly Minks, Taylor Justice, Zach Hyde, Lori Moore, Roc Crawford, Zach Reid.

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