Rob Davis is President and Chief Marketing Officer of Novus Media, Inc. He is responsible for driving the success of NOVUS' local multimedia planning and buying unit, as well as marketing the NOVUS brand. He brings over 25 years of experience in marketing and media into this role, and oversees such iconic brands as Walgreens, Dell and Staples. He has also worked extensively with other iconic brands, including Airbnb, Kellogg, McDonald’s, and LEGO, as well as local and hyper local retail clients, such as regional grocers and beer distributors.Rob’s approach points to a key belief that in advertising, geography is destiny -- building local plans based on concrete business metrics is the way forward in the industry. He is a proven driver of revenue and growth, a passionate developer of talent, and a vocal and visionary leader and innovator. All of this is done in an easygoing style, instilled with Midwestern values.Rob began his career at what was then Leo Burnett Media, working on the Procter and Gamble account. There, he learned the art of deep consumer understanding, which continues to serve as a fundamental basis for his outlook on advertising and media. Rob went on to join Starcom, where he has held multiple leadership roles spanning over two decades at the company. He most notably helped bring a sales-driven optimization approach to Kellogg and transformed the service models of the global Airbnb account.At Novus, Rob is focused on championing a hyper-local approach to media and marketing. This includes launching Novus’ “GPS” strategic planning framework, automated local market insights dashboards, and sub-zipcode level ROI-based media optimization.Rob earned a Bachelor’s of Arts in Advertising from Michigan State University. In his spare time, he focuses on his passion for TV and cinema. This ranges from editing cheesy family home movies to serving as an independent consultant for Montgomery Studios, a television production company.