President And Cmo
Current
Apr 2020 - Present
AeroLeads people directory · profile
Rob Davis Email & Phone Number
President and CMO, Novus Media LLC | Advertising Trailblazer | Creative Strategist | Professional Mentorship
at
Novus Media LLC
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Current company
Role
President and CMO, Novus Media LLC | Advertising Trailblazer | Creative Strategist | Professional Mentorship
Location
Greater Chicago Area, United States
Who is Rob Davis? Overview
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Rob Davis is listed as President and CMO, Novus Media LLC | Advertising Trailblazer | Creative Strategist | Professional Mentorship at Novus Media LLC, based in Greater Chicago Area, United States. AeroLeads shows a matched LinkedIn profile for Rob Davis.
Rob Davis previously worked as President and CMO at Novus Media Llc and Chief Client Officer at Novus Media Llc. Rob Davis holds Bachelor’S Degree, Advertising from Michigan State University.
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Novus Media LLC
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Profile bio
About Rob Davis
Rob Davis is President and Chief Marketing Officer of Novus Media, Inc. He is responsible for driving the success of NOVUS' local multimedia planning and buying unit, as well as marketing the NOVUS brand. He brings over 25 years of experience in marketing and media into this role, and oversees such iconic brands as Walgreens, Dell and Staples. He has also worked extensively with other iconic brands, including Airbnb, Kellogg, McDonald’s, and LEGO, as well as local and hyper local retail clients, such as regional grocers and beer distributors.Rob’s approach points to a key belief that in advertising, geography is destiny -- building local plans based on concrete business metrics is the way forward in the industry. He is a proven driver of revenue and growth, a passionate developer of talent, and a vocal and visionary leader and innovator. All of this is done in an easygoing style, instilled with Midwestern values.Rob began his career at what was then Leo Burnett Media, working on the Procter and Gamble account. There, he learned the art of deep consumer understanding, which continues to serve as a fundamental basis for his outlook on advertising and media. Rob went on to join Starcom, where he has held multiple leadership roles spanning over two decades at the company. He most notably helped bring a sales-driven optimization approach to Kellogg and transformed the service models of the global Airbnb account.At Novus, Rob is focused on championing a hyper-local approach to media and marketing. This includes launching Novus’ “GPS” strategic planning framework, automated local market insights dashboards, and sub-zipcode level ROI-based media optimization.Rob earned a Bachelor’s of Arts in Advertising from Michigan State University. In his spare time, he focuses on his passion for TV and cinema. This ranges from editing cheesy family home movies to serving as an independent consultant for Montgomery Studios, a television production company.
Current workplace
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11 roles · 33 years
Rob Davis work experience
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Chief Client Officer
Oversee the Client Services, Digital, and In-store & Direct Marketing functions across NOVUS' Chicago and Minneapolis offices. Lead both client-direct and agency relationships across 100+ current clients as well as new business prospecting. Responsible for local media planning and client servicing product across all media, development of new business models, and agency talent and business growth. www.novusmedia.com
Dec 2018 - Apr 2020
Board Member
Current
Oct 2021 - Present
Independent Consultant
CurrentServe as senior consultant to Montgomery Studios. Helped develop innovative business models, including in-depth brand integrations into Primetime network series such as The Crazy Ones starring Robin Williams on CBS, and the CW's MadTV.
2010 - Present
~16 yrs 6 mos
President
Oversee the Starcom Leadership Council-- a "managing board" of 25 top leaders from around the agency. Report directly to the Starcom US CEO. Additionally as President has served as executive oversight on Airbnb, Heineken, Hallmark, Crayola, LEGO, Novartis Pharmaceuticals, Anthem Blue Cross Blue Shield, and other leading accounts. Stewarded over $750 million in client budgets annually. Drove several millions of dollars in revenue growth in one year, including leading pitches and winning three new accounts for the agency. Won AdWeek Media Plan of the Year for "Best Use of Social" for Airbnb.
Apr 2016 - Dec 2018
Evp, Managing Director
Oversaw a team of nearly 200 media professionals across the Kellogg’s, LEGO, Harley-Davidson, Hallmark and Crayola accounts. Also led the “Define” Practice for all of Starcom’s U.S. operations and sat on the U.S.-based Starcom Leadership Council as well as the SMG Global Leadership Council. As EVP, was at the helm of such innovative and industry-recognized programs as a Media Gold Lion for Allstate’s teen safe driving, and multiple Effie-winners such as Special K “What will You Gain when You Lose?” Pioneered one of the first "buyergraphic"-based media buys for Special K, marrying grocery store scanner data with Nielsen television ratings (as featured in AdAge).
2010 - Apr 2016
Senior Vice President
Oversaw the Allstate and Disney Themepark accounts. Appointed to lead a cross-functional, cross-agency team, including spearheading the direction for both creative and media work. Consulted with Disney Parks CMO on organizational restructure. Part of team that launched the iconic Allstate "Mayhem" campaign.
2006 - 2010
~4 yrs
Vp, Media Director
Managed the McDonald's kids business, including Ronald McDonald and Happy Meal initiatives, navigating the intricate franchisee system, frequently presenting to a 300+ owner/operator body. Developed and championed a myriad of new initiatives, such as an award-winning program that provided Ronald-branded books to over 50,000 schools, and an integrated early interactive (with the then nascent CD-ROM-based technology) program called “Play&Learn with Ronald” in partnership with Nickelodeon.
2000 - 2006
~6 yrs
Assistant Media Director
As Assistant Media Director on Miller, oversaw all national TV and print buying for 5 brands and roughly $200 million in annual media purchases, as well as planning for Miller Genuine Draft. Helped develop promotion for Harley Davidson and for “Blind Date” rock concert series, including teaser campaigns, TV, print and radio tie-ins. Pioneered use of grass-roots marketing, such as alternative newspapers and poster “wild posting” in urban areas. Developed variety of specialized plans, including regional, local, Hispanic, African American and LGBT-targeted efforts.
Dec 1997 - Apr 2000
Media Supervisor
Oversaw media planning for $80 million worth of media for Secret deodorant and Cheer and Era detergent brands. Authored several policy papers utilized by worldwide P&G system for years, including “How to Find Your Target”. Served as technology liaison and developed computerized planning system and primary contact and oversight for competitive reporting, P&G historical analysis, and purchase authorizations.
1994 - 1997
~3 yrs
Buyer/Planner
Handled media planning for P&G's Pepto Bismol and Luvs diapers totaling nearly $70 million in planning responsibilities. Lead negotiator/buyer of spot TV and radio for over 20 local markets and 10 different brands, including both English and Spanish-language media
Aug 1992 - Jan 1994
1 education record
Rob Davis education
-
Michigan State University
FAQ
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What company does Rob Davis work for?
Rob Davis works for Novus Media LLC.
What is Rob Davis's role at Novus Media LLC?
Rob Davis is listed as President and CMO, Novus Media LLC | Advertising Trailblazer | Creative Strategist | Professional Mentorship at Novus Media LLC.
Where is Rob Davis based?
Rob Davis is based in Greater Chicago Area, United States while working with Novus Media LLC.
What companies has Rob Davis worked for?
Rob Davis has worked for Novus Media Llc, Global Retail Marketing Association (Grma), Montgomery Studios, Starcom, and Leo Burnett.
How can I contact Rob Davis?
You can use AeroLeads to view verified contact signals for Rob Davis at Novus Media LLC, including work email, phone, and LinkedIn data when available.
What schools did Rob Davis attend?
Rob Davis holds Bachelor’S Degree, Advertising from Michigan State University.
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