Robert Wen Email & Phone Number

北京

角色职责：- 公共事业市场营销: 支持教育、医疗和生命科学，媒体和娱乐行业的市场营销。 行业研究、营销策略制定、执行市场计划，包括策划和执行AWS中国的首个教育科技主题日和医疗科技主题日以及行业webinar。 跨部门协作交付整合营销，支持业务部门达成业务目标。200%完成新增联系人、决策人覆盖、市场合格商机（MQL）、销售合格商机（SQL）等指标，并在SFDC和Marketo系统中反映结果。- 战略客户市场营销: 资源、市场、销售漏斗、策略等多维度分析中国区Top 10战略客户。 设计和执行1:1年度市场计划，通过线上社交媒体、数据库营销、线下活动整合营销增加品牌领先度，驱动销售增长以及通过EBC构建高层关系。 字节跳动（头条、抖音等）等战略客户业务同比增长超过50%。Role and responsibility:- Public Sector marketing: Marketing support for Education, Healthcare and Life Science, Media and entertainment. Own the strategy, development, and execution of marketing campaigns including the first Education Day and Healthcare Day in China and the online industry webinar. Engage with business teams to support their goals, increase alignment cross functions and drive program support. 200% achieve New Contacts, Coverage, MQL, SQL quota and reflect results in SFDC and Marketo.- Account based marketing (ABM): Profile the China strategic accounts: account team persona, account profile with revenue and opportunities, business team asks, resource readiness, key strategy. Design and execute 1:1 marketing programs to increase brand awareness and drive sales demand through online acquisition campaign and offline engagement campaign. ByteDance (TikTok, Douyin, etc.) monthly revenue 50%+ YoY growth.

Beijing

负责市场营销工作，其领导的团队帮助公司在品牌认知、行业区域业务拓展、分析师及媒体关系维护、开源社区和基金会协作等方面达到全新高度；Enable the company achieve new height in brand cognition, regional business development, industry analysts and media relations, open source community collaboration.角色职责和工作成绩： 建团队、定价值、打品牌：组建市场部团队和细化线上线下活动、合作伙伴、媒体、分析师和社区等职能；格局趋势研究、公司价值定位，两年内打造OpenStack专业领域顶级品牌影响力; 打造商业影响力:荣登3份Gartner重量报告，每季度十余篇媒体约稿，十余个公开案例宣传;打造技术影响力:运营OpenStack.cn和微信号开源技术社区，保障每周更新2-3篇文章。 增长业务 线上线下活动营销：千人规模发布会每年一次；红旗插遍神州计划，加强二线城市覆盖抢占市场，一个季度十余场渠道合作伙伴线上线下招募会议;灯塔照亮海岸计划，包装塑造银联、邮储、电信等创新形象，并通过申请基金会超级用户、公开研讨影响和挖掘潜在客户; 合作伙伴培训体系建立，对合作伙伴设计商务和技术双线培训体系。 协作社区：OpenStack黄金会员代表，CNCF、OCI、Linux foundation会员代表，构建基金会执行总监、CTO级别关系；公司成功策划并当选:全球8位OpenStack基金会独立董事、Gartner cool vendor；协作国内云计算开源产业联盟(OSCAR)、开源云计算联盟(COSCL)等研讨和测评。Roles and Responsibilities: Build team, value proposition, branding: Build the marketing department with filed, PR, AR, partner function; design and execute “more than OpenStack; beyond China” initiative; involved in 3 Gartner important reports and dozens of media interview articles quarterly; make EasyStack achieve top branding influence in China in OpenStack area within 2 years. Grow business: flagship event with 1000+ attendees every year for product launch; Red flag campaign with 10+ online and offline events quarterly to strengthen Tier 2 cities coverage, to seize the commercial market; Lighthouse campaign enable major customer in OpenStack gold membership and super user application to build customer success; Channel Enablement: create company training and certification course and system. Collaborate community: Being OpenStack, CNCF, OCI, Linux foundation member representatives, build foundation executive level relationship; make our products and user reference message merged the foundation keynote. www.easystack.cn

北京 Beijing

- 对用户：直接负责线下线上营销，激发用户需求并产生新的销售机会给销售技术团队，包装和宣传客户案例。- 对销售和售前：负责通过客户培育计划客户拓展计划加速已有项目完成和产生新的项目机会；制作销售工具比如案例和方案包装。- 对总部及亚太市场部：负责实施总部市场计划并报告总结。- 对团队和供应商：负责执行计划、检查进展、报告和总结。 成绩：- 激发用户需求并产生新的销售机会指标负责人：2012年大中国区生意机会指标获得全球第一名，当年个人赢得公司明星员工奖（Juniper Star Award）。- 每年策划和执行40场线下线上营销活动：负责包括每年一次的金融行业CIO圆桌论坛邀请20名左右CIO和行业意见领袖探讨行业发展趋势和挑战、每年中国移动中国电信分别一次的运营商创新日邀请研究院规划处采购部探讨创新模式技术实现、每年20余场区域研讨会邀请近500位部门总监和IT经理探讨新一代技术发展、线上金融俱乐部超过300名活跃会员等。- 首次交付重点行业市场机会调研报告：《银行业数据中心网络调研》、《证券行业网络调研》、《广电行业趋势调研》、《客户技术人格调研》等- 中国区市场经费产出投入比（RIO）是全球平均基准的2.5倍。 Communicator and interface to deliver remarkable customer experience: - communicate with end-user to deliver company message and generate demand through events; package customer reference and solution presentation deck as sales tools; communicate customer requirements to sales and tech team; - work with APAC theatre and headquarter to fulfill the sales play; - align with local sales to accelerate the business by demand generation and pipeline nurture;- manage marketing venders for planning and execution, and leverage PR media for awareness buildup. achievement: - owner of leads generation quota; GC is the No 1 quota achiever country WW in 2012 and I am the Juniper Star Award winner;- 40+ online and offline activities planning and execution for SP, BNK, FSI, R&E, MFG, RSC vertical industries: Annually CIO Roundtables that covers 20 CIOs and thought leaders for vision and trends sharing, SP Innovation Day for China Mobile and China Telecom respectively for service and technology innovation, 20+ regional workshops for almost 500 IT directors managers for next generation technology discussion, online FS club that maintains around 300 active users; I am the Special Contributor Award winner for the 2010 QFabric DC solution launch and CIO roundtables in GChina;- responsible for the vertical opportunity research and analysis deliverables on: Banking DC network profiling, Securities profiling, Cable profiling, Juniper Customer Persona Profiling etc

Beijing

- 负责中国惠普政府及公共事业行业的解决方案营销：通过解决方案主题月系列活动等手段驱动方案营销，而不是硬件营销，客户包括国税、公安、社保、各高校等用户，每年产生3500万美金的销售合格商机。- 售前讲师：引导解决方案体验中心客户参观和担任解决方案主题月讲师，讲解云计算、刀片系统、新一代数据中心等解决方案，覆盖200名以上客户决策人；设计演讲幻灯片和技术演示方案。- 市场经费管理：管理中国惠普销售工具费用，包括产品和方案手册。As Senior Solution Consultant Solution marketing for Public Sector Industry: drive solution selling rather than box selling through workshop called PS Month in HP Executive Briefing Center, covering top government accounts including TAX, Public Security, Social Security, Finance, Environment Protection etc, and generate 35 m usd SQL. Work as presales: Host HP Executive Briefing Center Data Center visit, give customer presentation, host 1:1 communication to cover 200+ decision makers; also support customer seminars and road-shows; my focus is BladeSystem and Next Generation Datacenter Marketing funding owner: Manage all HP sales tool fund; package industry solution and product catalog

Beijing City, China

- 负责合作伙伴招募和培训：通过和英特尔、甲骨文、微软合作，开展HIO（HP-Intel-Oracle）、HIM（HP-Intel-Microsoft）联合招募培训活动，迁移软件开发商的应用到HIO、HIM平台并颁发认证，提升惠普安腾架构服务器在业内的生态环境，每年完成3000+个方案迁移认证。- 调查研究：调研了解竞争对手的渠道合作伙伴，从而有针对性的招募和培训成为惠普合作伙伴。As Channel Marketing Manager Alliance and Recruit partners: alliance with Oracle, Microsoft, Neusoft and deliver joint marketing plan, like HIO, HIM workshop to migrate and certificate 3000+ ISV solutions. Partner training and certification Partner tech support focusing porting SUN, IBM partners’ solution to HP platform

Mba Certificate Candidate, Business Administration

Mater, Computer Science Software Engineering