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Rob Adams personal email
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CREATIVE DIRECTOR | STRATEGIC BRAND LEADERLeading brands and driving change for business growth through strategic leadership, creative vision, and brand elevation.Creative Brand Champion with an extensive background in driving change through meaningful end-to-end brand experiences that move businesses forward. Strategic leader with demonstrated success in motivating and managing diverse teams including writers, coders, video producers, graphics designers, and project planners. Thought leader with expertise in agency management as well as in-house corporate settings; unique ability to utilize a range of skills in creative thinking and internal and external communications. Expert at helping cross-functional teams build meaningful brand experiences. AREAS OF EXPERTISEBrand Leadership | Brand Strategy | Creative Excellence | Resource Management | Communication | Marketing | Branding | Creative Writing | Content Development | Budgeting | Problem-Solving | Business Sense | Leadership | Digital Marketing | Collaboration | Relationship Management | Agile | DEI for Leaders | Adult Mental Health First Aid USASOFTWARE PROFICIENCYAdobe CC (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Acrobat) | MS Office (PowerPoint, Word) | Veeva Vault | SharePoint | HTML | CSS | Sketch | Google Docs | Workvivo | Hubspot | CanvaEXECUTIVE COMPETENCIESBrand Elevation: From launching new brands to refreshing existing ones, I provide brand strategy that improves perceptions, increases market performance, and delivers meaningful customer brand experiences.Creative Excellence: I’ve won dozens of awards for my own hands-on creative and led teams to win scores of awards for theirs. I consistently deliver the creative product that helps businesses reach or exceed their goals.Thought Leadership: As both a business owner and senior leader in agencies and organizations, I partner with colleagues to provide solutions that improve processes, drive content, and shape marketing and branding strategies.Resource Management: From developing talent, to staying on budget, to managing the right agency for the right purpose, I get results efficiently and effectively.
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Director Of Brand And CreativeSaga Education Apr 2023 - PresentChicago, UsNonprofit Saga Education is the time-tested leader in high-impact, in-school tutoring; leveraging the power of human capital and technology to Change the Equation and create more equitable learning for students.To learn more about how Saga works with districts to close the opportunity gap by 50% in a single academic year, please visit https://www.saga.org/change -
Creative Director And Brand ChampionWww.Robadamscreative.Com Jan 2022 - Mar 2023Provided strategic and tactical creative and brand support to agency clients including Anthony & Sylvan Pools, AstraZeneca, HARMAN, Natera, NPLA, Otsuka, Pfizer, Sunstate Equipment, and United Black Agenda.
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Director, Creative And BrandOrtho Clinical Diagnostics May 2016 - Dec 2021Raritan, Nj, UsCreated and led the global center of excellence as Director of Creative and Brand on the journey from launching Ortho as an independent brand post carve-out from J&J through going IPO: • Empowered and guided global stakeholders to amplify the creative vision and brand strategy with a comprehensive suite of assets (core messaging, templates, brand guidelines, editorial standards, and photo library) • Consistently won prestigious industry awards including an International Stevie Award for brand renovation, Economic Times Best Asian Healthcare Brands Award, and an IABC Gold Quill Award • Developed a cohesive product issues communication system, improved the customer experience, and built a better brand experience, which increased customer satisfaction and resulted in fewer calls for clarity of issues• Created the “Why Accuracy Matters” campaign as a COVID-19 response that engaged audiences interactively through various conventional and digital communications media; this resulted in the Ortho campaign winning multiple industry competitions, outperforming most competitors -
Director Of Creative Services & Multimedia InititativesEts Aug 2005 - May 2016Princeton, Nj, UsPromoted to Director of Creative Services and Multimedia Initiatives with increased responsibility; improved brand reputation and engagement by leading the team to create compelling video and motion graphics content for social media, websites, presentations, and events:• Reshaped the global ETS brand and product brands vision, establishing brand guidelines, value propositions, and brand training for global channels to build better emotional connections with audiences; transformed the ETS brand from a houses of brands to a branded house• Promoted the value of qualified teachers through the PRAXIS “My Favorite Teacher” campaign, increasing brand affinity that prompted many institutions to ask ETS to develop an alternative to the Pearson GED and led to the creation of ETS HiSET• Increased ETS market share by convincing 1,000+ top business schools to change behavior and accept GRE for admissions; used marketing and creative strategies to take market share away from the competitor GMAT • Shaved 5% off $4MM budget while effectively resourcing staffing, professional development, training, conferences, vendors, supplies, and the overall marketing spend for product strategic business units • Motivated teams to create award-winning work in nearly every medium for promotions, advertising, direct marketing, social media, video, print, digital marketing, B2B, and B2CArt Director/Director of Creative Services | December 2005 to May 2015Hired as Art Director, promoted to Director of Creative Services, driving creative and brand strategy: • Directed agencies to create branded and trademark-protected work as the global brand champion • Mentored and directed a staff of 35+ designers, writers, project planners, proofreaders, and department managers to create award-winning integrated campaigns in all media for the corporate brand, product brands, and launch of new products -
Partner And Creative DirectorSplinter Group Sep 2001 - Aug 2005UsAs Partner and Creative Director of my award-winning agency:• Bolstered client roster through new business generation and drove brand strategy and creative vision for advertising, digital and direct marketing, collateral, corporate identity, promotions, and new media • Attracted a prestigious client base that included Benjamin Moore, Broadbeam, Bronx Lebanon Hospital Center, DuPont, Comstar Interactive, Maxim Group, Norkus Foodtown, Roma Foods, Spirits Unlimited, and Star Micronics -
Creative Team LeadVarious Agencies 1997 - 2001Creative Group Head, leading the creative team on the AT&T PrePaid account:• Increased the core business of AT&T PrePaid Phone Cards while launching two new retail products under the AT&T PrePaid umbrella (prepaid Internet and prepaid micropayment cards)• Spearheaded the agency creative in joining AT&T to pitch and win the Walmart businessBuilt brands for agency clients including A&E Video, BellSouth, Coldwell Banker, DuPont, Johnson & Johnson, Lawson Mardon Packaging, Lipton, Lucent Technologies, McCormick, Multimedia Entertainment, Peterson’s, Refron, Wheaton Science, UJA, and more.
Rob Adams Skills
Rob Adams Education Details
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Rutgers University - NewarkGraphic Design -
St Mary'S
Frequently Asked Questions about Rob Adams
What company does Rob Adams work for?
Rob Adams works for Saga Education
What is Rob Adams's role at the current company?
Rob Adams's current role is Creative Director | Brand Champion.
What is Rob Adams's email address?
Rob Adams's email address is ro****@****cal.com
What is Rob Adams's direct phone number?
Rob Adams's direct phone number is (800) 616*****
What schools did Rob Adams attend?
Rob Adams attended Rutgers University - Newark, St Mary's.
What skills is Rob Adams known for?
Rob Adams has skills like Creative Direction, Art Direction, Advertising, Direct Mail, Graphics, Integrated Marketing, Graphic Design, Copywriting, Corporate Identity, Quarkxpress, Creative Strategy, Indesign.
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