Rob Adams Email & Phone Number

New York, Ny, Us

Chicago, Us

Nonprofit Saga Education is the time-tested leader in high-impact, in-school tutoring; leveraging the power of human capital and technology to Change the Equation and create more equitable learning for students.To learn more about how Saga works with districts to close the opportunity gap by 50% in a single academic year, please visit https://www.saga.org/change

Provided strategic and tactical creative and brand support to agency clients including Anthony & Sylvan Pools, AstraZeneca, HARMAN, Natera, NPLA, Otsuka, Pfizer, Sunstate Equipment, and United Black Agenda.

Raritan, Nj, Us

Created and led the global center of excellence as Director of Creative and Brand on the journey from launching Ortho as an independent brand post carve-out from J&J through going IPO: • Empowered and guided global stakeholders to amplify the creative vision and brand strategy with a comprehensive suite of assets (core messaging, templates, brand guidelines, editorial standards, and photo library) • Consistently won prestigious industry awards including an International Stevie Award for brand renovation, Economic Times Best Asian Healthcare Brands Award, and an IABC Gold Quill Award • Developed a cohesive product issues communication system, improved the customer experience, and built a better brand experience, which increased customer satisfaction and resulted in fewer calls for clarity of issues• Created the “Why Accuracy Matters” campaign as a COVID-19 response that engaged audiences interactively through various conventional and digital communications media; this resulted in the Ortho campaign winning multiple industry competitions, outperforming most competitors

Princeton, Nj, Us

Promoted to Director of Creative Services and Multimedia Initiatives with increased responsibility; improved brand reputation and engagement by leading the team to create compelling video and motion graphics content for social media, websites, presentations, and events:• Reshaped the global ETS brand and product brands vision, establishing brand guidelines, value propositions, and brand training for global channels to build better emotional connections with audiences; transformed the ETS brand from a houses of brands to a branded house• Promoted the value of qualified teachers through the PRAXIS “My Favorite Teacher” campaign, increasing brand affinity that prompted many institutions to ask ETS to develop an alternative to the Pearson GED and led to the creation of ETS HiSET• Increased ETS market share by convincing 1,000+ top business schools to change behavior and accept GRE for admissions; used marketing and creative strategies to take market share away from the competitor GMAT • Shaved 5% off $4MM budget while effectively resourcing staffing, professional development, training, conferences, vendors, supplies, and the overall marketing spend for product strategic business units • Motivated teams to create award-winning work in nearly every medium for promotions, advertising, direct marketing, social media, video, print, digital marketing, B2B, and B2CArt Director/Director of Creative Services | December 2005 to May 2015Hired as Art Director, promoted to Director of Creative Services, driving creative and brand strategy: • Directed agencies to create branded and trademark-protected work as the global brand champion • Mentored and directed a staff of 35+ designers, writers, project planners, proofreaders, and department managers to create award-winning integrated campaigns in all media for the corporate brand, product brands, and launch of new products

Us

As Partner and Creative Director of my award-winning agency:• Bolstered client roster through new business generation and drove brand strategy and creative vision for advertising, digital and direct marketing, collateral, corporate identity, promotions, and new media • Attracted a prestigious client base that included Benjamin Moore, Broadbeam, Bronx Lebanon Hospital Center, DuPont, Comstar Interactive, Maxim Group, Norkus Foodtown, Roma Foods, Spirits Unlimited, and Star Micronics

Creative Group Head, leading the creative team on the AT&T PrePaid account:• Increased the core business of AT&T PrePaid Phone Cards while launching two new retail products under the AT&T PrePaid umbrella (prepaid Internet and prepaid micropayment cards)• Spearheaded the agency creative in joining AT&T to pitch and win the Walmart businessBuilt brands for agency clients including A&E Video, BellSouth, Coldwell Banker, DuPont, Johnson & Johnson, Lawson Mardon Packaging, Lipton, Lucent Technologies, McCormick, Multimedia Entertainment, Peterson’s, Refron, Wheaton Science, UJA, and more.

Ba, Graphic Design

Education record