Roba El-Gindy Email & Phone Number

Egypt

Egypt

Near East

Regional Senior Assistant Brand Manager at P&G; leading the Shave Care business in the Near East (Egypt, Lebanon, Jordan & Iraq), which grew to a $45 million business. This experience included designing, and leading annual marketing plans including product launches, promotions and events. It also extends to handling advertising through TV, digital, in-store and social media.•Delivered brand’s sales, profit, share & volume targets and designed interventions for over-delivery. •Lead… Show more Regional Senior Assistant Brand Manager at P&G; leading the Shave Care business in the Near East (Egypt, Lebanon, Jordan & Iraq), which grew to a $45 million business. This experience included designing, and leading annual marketing plans including product launches, promotions and events. It also extends to handling advertising through TV, digital, in-store and social media.•Delivered brand’s sales, profit, share & volume targets and designed interventions for over-delivery. •Lead the launch of Gillette Venus and Fusion Proglide Flexball, in the Near East, yielding 130 (YoY) and 110 (in Y1) volume growth respectively. •Developed an In-Store Couponing Program, for the first time in the NE, to replace high cost sampling.•Lead market-relevant awareness & penetration building plans via Media, Social Media, PR and Digital.•Designed and carried-out trial plans execution across Male & Female-relevant platforms (Gas Stations, Toll Stations, Public & Private Universities, Modern Trade & Pharma).•Planned, managed and tracked year-round brand budgets, while driving optimizations across all plans, and reinvesting in maximum ROI programs. Show less

Egypt

Content & Partnership•Manage Mobinil’s existing content services (Mobinil 8000 & sub-services).•Develop new services to compliment & widen the scope of these services. •Forecast an idea’s expected impact on subscriber base, multiple revenue streams, and system capacity through developing a detailed business case.•Carry out all the marketing focal points that include handling targeting & positioning strategies, managing an integrated marketing communication campaign, designing… Show more Content & Partnership•Manage Mobinil’s existing content services (Mobinil 8000 & sub-services).•Develop new services to compliment & widen the scope of these services. •Forecast an idea’s expected impact on subscriber base, multiple revenue streams, and system capacity through developing a detailed business case.•Carry out all the marketing focal points that include handling targeting & positioning strategies, managing an integrated marketing communication campaign, designing customer journey, and briefing customer service & sales representatives. •Manage post-launch KPIs and evaluate the idea’s success, by analyzing the reports results, and assessing the customer satisfaction & reaction. Show less

Bachelor Of Business Administration, Marketing

Education record