Rob Alcroft
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Rob Alcroft Email & Phone Number

Founder and Director at Wayforward
Location: Greater Brighton and Hove Area, United Kingdom 15 work roles 3 schools
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Current company
Role
Founder and Director
Location
Greater Brighton and Hove Area, United Kingdom
Company size

Who is Rob Alcroft? Overview

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Rob Alcroft is listed as Founder and Director at Wayforward, a with 6 employees, based in Greater Brighton and Hove Area, United Kingdom. AeroLeads shows a matched LinkedIn profile for Rob Alcroft.

Rob Alcroft previously worked as Founder & Director at Wayforward and Member of Advisory Group at Sussex Bay. Rob Alcroft holds Bsc (Hons), Mathematics from University Of Sussex.

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Email format at Wayforward

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Wayforward

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Profile bio

About Rob Alcroft

Rob Alcroft is a Founder and Director at Wayforward. He possess expertise in fundraising, charities, strategic planning, nonprofits, management and 16 more skills.

Listed skills include Fundraising, Charities, Strategic Planning, Nonprofits, and 17 others.

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Rob Alcroft's current company

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Wayforward
Wayforward
Founder and Director
England, United Kingdom
Employees
6
AeroLeads page
15 roles · 25 years

Rob Alcroft work experience

A career timeline built from the work history available for this profile.

Founder And Director

England, United Kingdom

Founder & Director

Current

Brighton, United Kingdom

Wayforward is a purpose-led consultancy serving social purpose projects, initiatives and organisations. We take complex challenges and present workable solutions simply, beautifully, and always with a clear way forward.In practice our services form a consultancy/agency hybrid. We will work with you to design your strategy, then apply our agency capabilities to kick start implementation by bringing in the necessary specialists, such as creatives, web developers, film makers or media planners.We have a particular focus and experience in engagement and income generation, essential components for achieving social impact. This means we have sustainability of your project at the heart of any plans we make with you.Services include:- Strategic planning & develpment of vision and mission- Workshop design & facilitation- Fundraising strategy- Comms planning- Web development - Creative development- Content creation- Organisational development & governance

Feb 2020 - Present

Member Of Advisory Group

In 2021, Adur & Worthing Councils approached Wayforward to help bring stakeholders together to explore a new idea for Sussex. We responded with the design and facilitation of a vision workshop, followed by a briefing webinar, for which we curated speakers and created content. These activities brought together hundred of stakeholders across multiple sectors and set the tone for the development of Sussex Bay. The Directors of Wayforward continued to serve on the advisory group to steer Sussex Bay through its formative years and craft its vision and mission, designing its brand, building its website and producing their 'This is Sussex Bay' video. We helped to secure the funding for their first employees, and guided the organisation through constitutional matters such as best legal structures, broader governance and trademarking. We proudly curated and produced the public launch event at Brighton Dome's Corn Exchange in June 2024 and look forward to seeing the initiative go from strength to strength, continuing to connect and support its efforts in blue nature recovery.Sussex Bay is a vision for 100 miles of coastline where our seascape and rivers flourish. A healthy blue ecosystem in which nature, people and local economy can thrive. The blue mirror to the South Downs, Sussex Bay encompasses the sea, coast and rivers from Selsey in the West to Camber Sands in the East.Now more than ever we must bring nature back to our seabed, reefs and rivers. Restoring these ecosystems and their blue natural capital helps protect our coasts from storms, clean our waters, store carbon and support biodiversity. And as nature recovers, people and the coastal economy will benefit too; from sustainable fisheries to enhanced health and wellbeing, and new commercial opportunities in ecotourism and leisure.Go to sussexbay.org.uk, linked below, to find out more.

Jan 2021 - Jul 2024

Member Of The Board Of Advisors

Brighton And Hove, England, United Kingdom

I am proud to sit on the Advisory Board for The Good Business Club, a network for businesses with purpose beyond just profit. Business for Good is a different way of doing things and therefore requires a different approach to networking. Unlike traditional business owners, Good Business Club members prioritise collaboration and partnership to grow their businesses. They are eager to learn from other like-minded business owners, the challenge they face is finding them.

Feb 2020 - Jan 2024

Trustee (And Chair From 2020)

Brighton, United Kingdom

abandofbrothers exists to provide young men within the criminal justice system with the support they need to make the transition to an adult life free of crime and full of meaning, purpose and connection.

Apr 2018 - Sep 2022

Chair Of Institute Of Fundraising'S Strategy Forum

London, United Kingdom

A forum for senior strategists and fundraising directors from some of the largest charities in the UK to tackle issues faced by the whole sector.

Oct 2015 - Feb 2020

Chief Operating Officer

Brighton, United Kingdom

CREATIVE. STRATEGIC. FUNDRAISING.We are a strategic, creative fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.We are ambitious, fearless and hungry for success. So far we've helped raise over £30 million in donations to charities, and we want you to join us on our journey.We’ve worked on successful projects with clients across a range of public, private and third sector organisations, including: British Heart Foundation, YMCA, Cancer Research UK, Diabetes UK, NSPCC, British Red Cross, Unicef, WWF, The Wildlife Trusts, Barnardo’s, Books Trust and many more.

Dec 2017 - Jan 2020

Strategic Planning Director

Brighton, United Kingdom

Oct 2016 - Dec 2017

Head Of Commercial

Brighton, United Kingdom

abandofbrothers exists to provide young men within the criminal justice system with the support they need to make the transition to an adult life free of crime and full of meaning, purpose and connection.Responsible for fundraising and finance management. Member of Executive Team and advisory role on Board of Trustees.

Oct 2015 - Dec 2017

Strategic Planning Consultant

Freelance

Brighton, London And South East United Kingdom

Specialist consultant in income generation for not-for-profit organisations. Supporting organisations to make the most of their opportunities, create new opportunities and perhaps look at things differently. Clients included:- Institute of Fundraising- RNIB- National Deaf Childrens Society- Adur & Worthing Councils- The Young Foundation- Brighton & Hove Community Works

Sep 2015 - Dec 2017

Head Of Fundraising Strategy & Planning

London

Reported to Fundraising Director. Leader of:- long term strategic planning and annual business planning cycle for Fundraising- innovation and new product development- cause connection and content for FundraisersChair of Institute of Fundraising's Strategy Forum

Jul 2013 - Oct 2014

Fundraising Strategic Planning Manager

Nspcc
Aug 2011 - Jul 2013

Fundraising Finance, Performance & Business Support Manager

Jun 2009 - Aug 2011

Business & Finance Manager

Vincent Reed Furniture Limited

The Business:Supply, manufacture and fitting of solid oak flooring and furniture.Specialising in period properties, working closely with designer, client and protection organisations such as English Heritage.My Role:Finance and Operations management. Planning. Contribution to Sales and Marketing.

Nov 2003 - Apr 2009

Pricing & Invoicing

Kimberly-Clarke
2002 - 2003 ~1 yr
3 education records

Rob Alcroft education

Education record

Farmors School, Fairford
FAQ

Frequently asked questions about Rob Alcroft

Quick answers generated from the profile data available on this page.

What company does Rob Alcroft work for?

Rob Alcroft works for Wayforward.

What is Rob Alcroft's role at Wayforward?

Rob Alcroft is listed as Founder and Director at Wayforward.

Where is Rob Alcroft based?

Rob Alcroft is based in Greater Brighton and Hove Area, United Kingdom while working with Wayforward.

What companies has Rob Alcroft worked for?

Rob Alcroft has worked for Wayforward, Sussex Bay, The Good Business Club, Abandofbrothers, and Institute Of Fundraising.

How can I contact Rob Alcroft?

You can use AeroLeads to view verified contact signals for Rob Alcroft at Wayforward, including work email, phone, and LinkedIn data when available.

What schools did Rob Alcroft attend?

Rob Alcroft holds Bsc (Hons), Mathematics from University Of Sussex.

What skills is Rob Alcroft known for?

Rob Alcroft is listed with skills including Fundraising, Charities, Strategic Planning, Nonprofits, Management, Project Planning, Strategy, and Volunteer Management.

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