Left Hand Promotions and Marketing is innovating the travel and tourism industry across New Hampshire and creating affordable and effective opportunities for growth.The company was founded with the philosophy that together, we can achieve more and reach more without additional resources.Through cooperative marketing initiatives, we… - Find businesses with similar goals strategically align them so they can expand their reach at a much lower cost. - Create and distribute promotional materials to maximize exposure and drive more traffic to businesses.- Source the best media deals that can reach the desired audience.- Launch winning promotional campaigns. We also provide event services to help…- Create WIN-WIN sponsorship opportunitiesBusinesses that sponsor events sometimes only get the benefit of their name on a T-shirt. We creatively work to find ways to get more out of sponsoring an event. A sponsorship must benefit both the event and the sponsor, thus creating a long-term and mutually beneficial relationship. - Find the right vendorsWe can find vendors for any event; non-profit events, competitions, or even just annual gatherings. With connections to most industries, we can find the right vendors, ones you can depend on for quality and service. We are also available to manage some or all aspects of working with the vendors; including planning, setting up, and cleaning up. - Execute event promotions and marketingCreating successful marketing plans to promote your event is our specialty. We deploy a strategy to maximize attendance to your events.Promotions, sponsorship, and cooperative marketing is definitely “our thing” and specifically for the travel and tourism industry. I’d be happy to help you with a project big or small, email me at lhprob@gmail.com

Tasked with helping the operation run efficiently by reviewing the existing processes and making changes. Created a better customer experience by focusing on training of the seasonal staff.  Spearheaded a project to gather regional economic data to show the importance of the attractions to the regional economy. Created and fostered relationships with other local businesses to increase the reach of our promotions without expanding the marketing budgets.

Polar Caves is an outdoor nature attraction in White Mountains offering educational experiences on the region's unique geology and showcasing non-native animal species, while providing access to adventure-themed caving and climbing.Strategic Planning & Execution: Delivered 7 record-breaking seasons despite limited marketing budget by pioneering low-cost strategies to extend reach. Increased group tours by targeting inner-city tour companies and local school systems. Forged innovative partnerships with local businesses, including restaurants, auto dealerships, and lodging. Expanded social media footprint, catapulting Facebook from hundreds of followers to 22K+ in 4 years. Gained expertise in Facebook advertising through an online course to learn high-impact techniques. Stretched TV advertising dollars 833% while increasing number of prime-time airings by sourcing and partnering with an industry insider. (From 25 TV spots for $3K to nearly 700 TV spots for $9K with many prime time) Cut marketing budget waste by aligning marketing strategies with evolving market and customer feedback. Leveraged online advertising to target ideal demographic in target area. Sales: Drove gift shop revenue up 35% in 2 years while shrinking off-season inventory 50%+. Transformed approach in product selection, from primarily gifts to unique souvenirs aligned with flagship attractions. Propelled sales 60% by overseeing the build of three new park attractions and a new retail store.

Linchris Hotel Corp. is a growing, full and limited-service hotel management company. Hampton Inn Littleton is near Franconia Notch and a short drive to skiing, Santa's Village, and Storyland. Fueled growth in group lodging and off-season lodging by building a loyal base of tour groups. Set up booths at large trade shows aimed at group tour bus business; partnered and created unique packages aligned with monthly themes for off-season months. Gained new business in younger demographic while minimizing market costs by analyzing ROI, eliminating marketing in print publications, and launching marketing through emerging technologies. Raised brand awareness while maximizing marketing budget by strategizing and executing direct marketing to local corporations.

Another interesting experience, mid-winter season they changed the resort name from Silvercreek Ski resort to Solvista. Talk about a sales challenge. They also closed one of the two ski areas I was selling and made my job seasonal.

This job was a position of disasters. Hotel didn't open till after Thanksgiving, GM quit mid-season and then the maintenance manager quit, leaving me to run the whole show. It was a great experience for my first real position. This resort became Winter Park Mountain Lodge.