Rob Roth Email and Phone Number
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Biopharma commercial leader with 25+ years of experience in commercial strategy, new product commercialization, marketing, corporate communications, commercial operations & analytics, patient advocacy and patient services. Extensive work in the U.S. and globally, focusing across physicians and patients. Background spans both premier larger companies and smaller start-ups. Motivated to build successful businesses by improving lives.
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Senior Vice President, Head Of CommercialPrilenia Mar 2024 - PresentBoston, Massachusetts, Us
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Vice President, Head Of CommercialPrilenia Jan 2022 - Mar 2024Boston, Massachusetts, UsLead marketing, commercial operations and sales to support the launch of a first-in-class lead product to treat Huntington’s disease, ALS, and other neurodegenerative diseases and neurodevelopmental disorders.
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Vice President, Global Marketing & Patient SupportAlbireo Pharma, Inc. Apr 2020 - Jan 2022As a member of the Leadership Team, headed all U.S. and global marketing and patient support efforts for rare disease first product launch, and advancement of a portfolio of medicines to treat liver and gastrointestinal diseases. Built and guided high-performing team of internal staff and external partners. Orchestrated seamless Week 1 U.S. launch. Significantly exceeded internal expectations and analyst consensus launch revenue projections.
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Vice President, Marketing, Corporate Communications & Patient AdvocacyAlbireo Pharma, Inc. Feb 2018 - Mar 2020Led commercialization planning, and headed all marketing, corporate communications and advocacy efforts for rare disease first product launch, and advancement of a portfolio of medicines to treat liver and gastrointestinal diseases. Led early commercial launch planning, including market research, brand strategy, commercialization plan, forecast, corporate communications strategy, market access strategy and patient support strategy. Supported business development efforts. Assembled and guided a high-performing team of internal staff and external partners.
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PrincipalRoth Health Marketing & Communications, Llc May 2017 - Mar 2018Empower biopharma leaders with expertise in commercial strategy, marketing, corporate communications and patient advocacy. Core capabilities: corporate value story, brand strategy, launch planning, market assessment, market research, forecasting, life cycle management, branding, messaging/copywriting, promotional campaigns, patient advocacy, public relations, adherence, tactical/project management.Engagements:• Albireo Pharmaceuticals: Led commercial planning and prep. in rare pediatric liver disease.• Aldeyra Therapeutics: Led corporate development for ophthalmology/rare disease portfolio.• Biogen: Developed U.S. long-range plan and brand plan in spinal muscular atrophy.• Digital therapeutics company (confidential): Assisted with brand strategy and launch prep.• Mitochondrial disease company (confidential): Evaluated new therapeutic area.• Rare disease company (confidential): Assisted with U.S. launch planning.• Spero Therapeutics: Developed commercialization plan for launch in antibiotics.• Vida Ventures: Assessed commercial potential of emerging medical technology.
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Vice President Of MarketingInotek Pharmaceuticals Corporation 2016 - Apr 2017Reporting to the CEO, led all aspects of commercial strategy and U.S. launch preparation for two innovative ophthalmology products. Company completed merger with Rocket Pharmaceuticals.• Developed brand strategy, forecast, launch plan and patient advocacy plan.• Evaluated payer landscape and developed market access strategy.• Led market research and analytics. • Led brand name development and packaging design.• Assessed market potential, guided strategy in new indications and evaluated BD opportunities.• Built commercial vision in support of IR and BD efforts.
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Senior Director, Head Of Global Marketing, Rare Hematology DiseasesSanofi Genzyme 2014 - 2016Paris, France, FrLed global marketing strategy for four products across two hematology disease areas, achieving the highest Gaucher patient total in 25 years and highest market share in >4 years. -
Senior Director, Global Marketing, CerdelgaSanofi Genzyme 2012 - 2014Paris, France, FrLed successful launch of a transformative therapy to treat Gaucher disease, receiving Sanofi Champions for Customers Award (top 1% of employees worldwide).
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Director, Global Marketing, Fabry DiseaseSanofi Genzyme 2009 - 2012Paris, France, FrLed cross-functional, worldwide relaunch team for Fabry disease therapy, developing relaunch strategy and driving execution to recapture market leadership after 2 ½-year supply shortage.
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Visiting LecturerTufts University 2010 - 2011Medford, Massachusetts, UsTaught full-credit course on medical marketing. -
Associate Director, Global Neurology MarketingBiogen 2007 - 2009Cambridge, Ma, UsDrove worldwide promotional strategy for new MS therapy, achieving blockbuster status in 2009. -
Associate Director, Marketing, JapanBiogen 2006 - 2007Cambridge, Ma, UsDirected marketing for first product launch in Japan and achieved Year 1 patient goal.
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Senior Manager, Multiple Sclerosis Franchise MarketingBiogen 2005 - 2006Cambridge, Ma, UsManaged range of U.S. physician and patient marketing tactics to drive performance of $1B market-leading product and launch of a second breakthrough product.
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Senior Manager, Neurology Physician MarketingBiogen 2004 - 2005Cambridge, Ma, Us
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Product Manager, Avonex Patient MarketingBiogen 2002 - 2004Cambridge, Ma, Us
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Interim Area Business ManagerBiogen 2003 - 2003Cambridge, Ma, Us
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DirectorWeber Shandwick (Formerly Bsmg Worldwide) 1997 - 2000New York, Ny, Us -
Communications SpecialistTowers Watson (Formerly Towers Perrin) 1995 - 1997London, England, Gb -
Public Affairs InternDartmouth-Hitchcock 1994 - 1994Lebanon, New Hampshire, Us
Rob Roth Skills
Rob Roth Education Details
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The Tuck School Of Business At DartmouthMba -
Northwestern UniversityJournalism
Frequently Asked Questions about Rob Roth
What company does Rob Roth work for?
Rob Roth works for Prilenia
What is Rob Roth's role at the current company?
Rob Roth's current role is Senior Vice President, Head of Commercial, Prilenia Therapeutics.
What is Rob Roth's email address?
Rob Roth's email address is ro****@****uth.org
What is Rob Roth's direct phone number?
Rob Roth's direct phone number is +161725*****
What schools did Rob Roth attend?
Rob Roth attended The Tuck School Of Business At Dartmouth, Northwestern University.
What skills is Rob Roth known for?
Rob Roth has skills like Global Marketing, Biotechnology, Pharmaceutical Industry, Neurology, Product Launch, Biopharmaceuticals, Commercialization, Cross Functional Team Leadership, Pharmaceutical Sales, Strategic Planning, Lifesciences, Market Research.
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