Established a successful consulting practice by implementing innovative solutions in marketing strategy, product management, digital marketing, market research and CRM.Delivered results for clients in multiple sectors including Financial Services, Telco, SaaS, Fintech, Retail Digital, Content Production, Culture Transformation and Beverage Alcohol.

Senior leader in strategic start-up environment inside Canada's leading telecommunications brand.Scaled innovative new 'store to the home' model that leveraged the power of technology and breakthrough customer experiences to drive revenue, improve retention and grow customer satisfaction.Led product development, digital and product strategy for high-growth financial services division, fuelling step-change growth trajectory on financial products portfolio.Built strategy to expand bank product offerings with new market-leading integrated telecommunications and banking products.Championed innovation and rallied cross-functional teams across the enterprise to deliver creative solutions to complex challenges.

CIBC's Lead Global Marketing Executive. Led Brand Strategy, Customer Data Management, Market Research, Advertising, Digital Marketing and Strategic Partnerships/Sponsorships.Oversaw team of >200, >$100MM Budget and 20+ Vendors and Agencies.Led comprehensive purpose-led global rebranding and launched innovative new marketing initiatives that drove brand awareness and customer retention.Designed and launched new banking products, targeted marketing programs and unique new customer experiences that grew client franchise and lifetime value and improved retention.Expanded CIBC brand into US Market by launching new US-based digital bank that drove higher deposits and brand awareness.Developed and launched new digital Simplii Financial flanker brand, growing deposits and profits to all-time highs; achieved Top 2 Brand Awareness in first year.Strengthened marketing performance through digital transformation, agile teams, and advanced analytics, driving up marketing ROI by +50%.Improved team composition and employee experience as Inclusion & Diversity Executive lead in CIBC's largest corporate division.

GM Canada's Lead Marketing Executive, responsible for Product Management, P&L, Marketing, CRM, Digital, Retail programs and Enterprise Data.Led team of 80, >$1.8Bln marketing and sales budget, 5 Agencies.Reversed 3-decade market share decline by streamlining processes, implementing new digital solutions and integrated marketing initiatives.Improved marketing ROI by expanding analytics capabilities and streamlining decision making processes.Challenged and overcame decades-long norms with innovative marketing programs that grew sales for strategic vehicle segments with a revitalized product portfolio.Developed strategic partnerships in sports, entertainment and auto racing to expand the organization's reach and influence.

Senior Commercial and Marketing Executive for Canada's premier professional sports league. Reported to League Commissioner Executive Committee member, leading team of 20 Sales, Marketing and Events Professionals, 3 Agencies, 3 North American Broadcast Partners and 100s of volunteers.Increased brand awareness by developing and implementing comprehensive marketing strategies, driving industry-leading audience ratings, digital engagement and brand growth.Rebuilt licensed merchandise and sponsorships business verticals, delivering highest-ever revenues from partnerships and merchandise sales.Executed 4 successful Grey Cup Championship events and architected a comprehensive National Marketing plan for the League's 100th Grey Cup Championship.

Senior Executive for industry-leading beverage portfolio, reporting to Chief Commercial OfficerLed team of 15 Senior Marketers, $80MM budget, 6 Agencies.Developed sound brand strategies and launched compelling new marketing campaigns that restored growth after 6 straight years in decline; voted among top 10 managed brands in Canada.Drove double-digit growth and hit all-time high market share on Canada's leading import brand portfolio (Heineken, Corona, Miller).Spearheaded renewal of multi-year distribution contracts on all import brands, strengthening partner relationships and securing sustainable growth.Developed new revenue streams through launch of several new brand launches and innovative dispensing systems built on proprietary new technology.Established culture of continuous improvement, establishing disciplined new product development and research processes, fostering innovation, speed to market and sustainable growth across the organization.

Led National and Global New Business Development and Marketing Innovation. Launched new product innovation into Molson's core business operations. Developed and launched several new business-building beer brand initiatives, products, and service technology, while creating a multi-year pipeline of new product innovations.

Led Global Strategic Planning for Fabric Care category out of P&G's Cincinnati World HQ. Built an innovation strategy and delivered strategic solutions for implementation at a local level in the more than 90 geographies carrying our brands.

Brand Manager of Canadian detergents portfolio. Led revamped OF product lineup, launched a successful new brand into the marketplace (Gain Detergent), and delivered significant growth to profit and market share.

Managed Oral Care brands (Crest and Scope) between 1996-1999, leading pricing strategy, launching new product initiatives, and refreshed brand strategies and advertising campaigns.

Identified issues and opportunities, performed detailed analysis, and provided recommendations on a number of aspects of the business, including manufacturing processes, labour/overhead costing and resourcing, and capital investment. Promoted to the Canadian National headquarters as a corporate analyst, assembling and analyzing Ford's Canadian financial data, and preparing information and insights for the company's quarterly financial reporting issuance.