Rob Assimakopoulos Email & Phone Number

Toronto, Ontario, Canada

Established a successful consulting practice by implementing innovative solutions in marketing strategy, product management, digital marketing, market research and CRM.Delivered results for clients in multiple sectors including Financial Services, Telco, SaaS, Fintech, Retail Digital, Content Production, Culture Transformation and Beverage Alcohol.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Senior leader in strategic start-up environment inside Canada's leading telecommunications brand.Scaled innovative new 'store to the home' model that leveraged the power of technology and breakthrough customer experiences to drive revenue, improve retention and grow customer satisfaction.Led product development, digital and product strategy for high-growth.

Toronto, Ontario, Canada

CIBC's Lead Global Marketing Executive. Led Brand Strategy, Customer Data Management, Market Research, Advertising, Digital Marketing and Strategic Partnerships/Sponsorships.Oversaw team of >200, >$100MM Budget and 20+ Vendors and Agencies.Led comprehensive purpose-led global rebranding and launched innovative new marketing initiatives that drove brand.

Oshawa, Ontario, Canada

GM Canada's Lead Marketing Executive, responsible for Product Management, P&L, Marketing, CRM, Digital, Retail programs and Enterprise Data.Led team of 80, >$1.8Bln marketing and sales budget, 5 Agencies.Reversed 3-decade market share decline by streamlining processes, implementing new digital solutions and integrated marketing initiatives.Improved.

Toronto, Ontario, Canada

Senior Commercial and Marketing Executive for Canada's premier professional sports league. Reported to League Commissioner Executive Committee member, leading team of 20 Sales, Marketing and Events Professionals, 3 Agencies, 3 North American Broadcast Partners and 100s of volunteers.Increased brand awareness by developing and implementing comprehensive.

Toronto, Ontario, Canada

Senior Executive for industry-leading beverage portfolio, reporting to Chief Commercial OfficerLed team of 15 Senior Marketers, $80MM budget, 6 Agencies.Developed sound brand strategies and launched compelling new marketing campaigns that restored growth after 6 straight years in decline; voted among top 10 managed brands in Canada.Drove double-digit.

Toronto, Ontario, Canada

Led National and Global New Business Development and Marketing Innovation. Launched new product innovation into Molson's core business operations. Developed and launched several new business-building beer brand initiatives, products, and service technology, while creating a multi-year pipeline of new product innovations.

Cincinnati, Ohio, United States

Led Global Strategic Planning for Fabric Care category out of P&G's Cincinnati World HQ. Built an innovation strategy and delivered strategic solutions for implementation at a local level in the more than 90 geographies carrying our brands.

Toronto, Ontario, Canada

Brand Manager of Canadian detergents portfolio. Led revamped OF product lineup, launched a successful new brand into the marketplace (Gain Detergent), and delivered significant growth to profit and market share.

Toronto, Ontario, Canada

Managed Oral Care brands (Crest and Scope) between 1996-1999, leading pricing strategy, launching new product initiatives, and refreshed brand strategies and advertising campaigns.

Identified issues and opportunities, performed detailed analysis, and provided recommendations on a number of aspects of the business, including manufacturing processes, labour/overhead costing and resourcing, and capital investment. Promoted to the Canadian National headquarters as a corporate analyst, assembling and analyzing Ford's Canadian financial.

Mba, Finance, Marketing

Activities and Societies: President, MBA Society, University of Windsor Vice-President, MBA Society, University of WindsorStudent leader.

Ba, Economics

Activities and Societies: Diverse academic and extracurricular experiences including Natural and Social Sciences, Advanced Maths, French.