Rob Talbot Email & Phone Number

Houston, Tx, Us

Chief Outsiders helps growth and mid-sized companies ($5M - $100M+) grow by providing fractional or part-time highly experienced marketing executives. Our CMO's work directly with the CEO, as part of the company's leadership team, to reestablish or accelerate growth through strategic planning, identifying consumer and market insights, developing effective and disciplined marketing plans, and then execution and measurement of results. My practice area is growth acceleration, product launch, and strategy for startups, mid-stage, and large enterprise divisions in need of more aggressive marketing and revenue strategy.I coach, do project-based work, and can serve as fractional/interim CMO, developing and leading go-to-market, product to market alignment, new market entry, (re)positioning and pivots, demand generation, sales, and channel development and organizational design. I also facilitate corporate strategy, marketing strategy, and sales workshops across multiple industries including B2B, B2C, SaaS, Cloud, Internet, Real Estate, Construction and more.Chief Outsiders is one of the fastest-growing INC 5000 listed strategic management consulting firms in the United States, providing growth-oriented businesses with top-tier, proven and execution-oriented executives as fractional CMOs. We drive growth strategy and provide hands-on C-level leadership, combined with the flexibility of an on-demand, project-driven engagement structure.

Irvine, California, Us

Build marketing and innovation foundation for the private equity-backed company to grow brand awareness and encourage sales in the real estate data and information category. Oversee all aspects of marketing, brand development, public relations, product promotion, lead generation and social media for RealtyTrac. Report to CEO.

Developed and executed integrated campaigns for new e-commerce beauty collections and beauty product discounts, including: Affiliate program, paid search, retargeting, CRM, lead generation, social networking and partnerships. Helped design new beauty line messaging, in-box collateral as well as design and functionality of new e-store.

Led customer acquisition efforts for start-up e-commerce site. Developed direct response programs (DRTV, catalog, display, CRM, SEO, SEM, print, affiliate), crafted offer strategies, provided analytics and maximized co-promotions to expand distribution and promotion for four e-commerce verticals: Beautymint, StyleMint, JewelMint and ShoeMint.

Responsible for acquiring Napster subscribers as well as maximizing MP3 sales. Accountable for all aspects of long-term strategic planning, branding, positioning, advertising, promotion, customer communications, market research and analytics. In charge of integrating Napster into all Best Buy channels.

Santa Clara, Ca, Us

In charge of developing and implementing the marketing, branding and advertising strategies for the leading real estate web portal. Supervised a $30 million annual budget and manage a staff of seven.

Us

Accountable for strategic planning and operations of department including marketing, brand building, promotions, site design, pricing, consumer research, customer relationship management, public relations and sales for No. 1 web-based Video-on-Demand solution with full P&L responsibility.

Culver City, Ca, Us

Led the planning and execution of all marketing, branding and promotional efforts for daytime dramas for Sony Pictures Television (The Young and the Restless and Days of Our Lives). Oversaw the marketing for the No. 1 soap opera web site (SoapCity.com).

Identified, evaluated, and developed new cable channels and new media partnerships to extend the Lifetime brand. Directed and coordinated resources to fulfill the following opportunities.

New York, Ny, Us

Directed the planning and implementation of strategies for the distribution, positioning and marketing of all HBO and Cinemax channels. Implemented national, regional, and grassroots marketing programs.

Bachelor’S Degree, Psychology

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General