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Current Role: Managing Scala and Stratacache professional services teams globally. Working directly with Sales and Marketing to create productized and bespoke solutions for the Retail, QSR, and Corporate communications spaces. Helping bring to life an agency-like, value based approach to GTM strategy. General: Marketing technology industry professional with over 20 years of experience. Dynamic, driven leader and team player with proven success managing, developing and implementing both product and operational solutions. Experienced in establishing relationships among diverse groups, with a broad range of technical backgrounds and functional responsibilities. Excellent consulting, innovative problem solving, and communication skills. Critical skills include: UX/CX focused - Digital Signage Expertise - Product Strategy - Content Strategy - Digital Media Expert - Operations Management - Marketing - Pre-sales Planning - GTM Strategy - Creative Direction - Org Planning/Mapping - Training and Teambuilding - Coaching and Leadership - Recruiting - Emerging Technology Innovations - Business Development
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Svp, Product ManagementVideri Inc. Jan 2024 - PresentNew York, Ny, Us -
Vp, Professional ServicesScala Oct 2016 - Jan 2024Malvern, Pa, UsI was brought to Scala to build out an agency-like team within the organization that would allow for the company to work directly with brands to bring their ideas to life. Over the past 6 years I have had the pleasure of assembling an amazing team of talented creatives, developers, and project managers. This new ideology of consultative, value-based selling has continually gained traction over the years and has lead to an approach that executive leadership and sales have fully embraced. Our team leads with UX and Data, a customer/user first mindset, to build complex mar-tech solutions for QSR, Retail, and Corporate Communications. -
Vice President/Group Director, Mobile StrategyDigitas Health Lifebrands Sep 2015 - Oct 2016Philadelphia, Pa, UsDefining features, requirements, and go-to market strategy for mobile applications in the Pharma and healthcare space. Working with and helping lead development, UX, and design for both native and web apps. Defining the metrics for success for each solution and the analytics story behind them. Helping to grow accounts and foster healthy relationships with each client. -
Vp, Product ManagementPointroll Aug 2014 - Aug 2015King Of Prussia, Pa, UsFocus on driving innovation around ad-tech creative tools for internal teams as well as customers. Defining product roadmap, features, and market differentiators. Working with dev and ux throughout every step of the SDLC. Work with sales to evangelize the platform. -
Vice President, Creative ServicesPointroll Jan 2012 - Aug 2014King Of Prussia, Pa, UsThis role was created to unite both the creative and production engineering teams, previously separate orgs. Over 70 resources roles, charter, and job descriptions were redefined or developed from scratch to bring the teams together. The focus was to help with operational efficiency, clearly defined career paths, and cross functional training to not only reduce churn, but also help migrate the entire org from Flash to HTML5. I worked closely with executive leadership, marketing, sales, and project management to ensure this new approach would be successful, and continually collaborate with all other departments within the company.
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Director Of Creative ServicesPointroll Feb 2011 - Dec 2012King Of Prussia, Pa, UsResponsible for the day to day operations of ad-tech focused team of creatives - designers, technical leads, art directors, and production resources.
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Senior Art DirectorPointroll Jan 2008 - Feb 2011King Of Prussia, Pa, UsWorked closely with sales leadership throughout all phases of the pre-sale process. Defining strategy per opportunity, creating flat and fully functional mock up creative for rich media creative ads. Aided sales in pitching directly to clients.
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Creative DirectorSolvint, Llc Jan 2007 - Dec 2007(Solvintagency.com) Solvint is more than just a boutique agency. We have assembled a group of talented professionals whose diverse backgrounds give us tremendous creative insight, branding expertise, and technical sophistication. Our focus is on creating the best solutions for your company and your audience. From small start-ups to large corporations, our solutions will help you to grow your brand, expand your audience, and create a powerful end result.
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Senior Media DesignerCadient Group Jan 2004 - Dec 2006Teaneck, New Jersey, UsSenior Designer at an E-Marketing firm specializing in the pharma/healthcare industry -
Business Development ManagerCadient Group Jan 2004 - Dec 2006Teaneck, New Jersey, UsStarted off as a Senior Media Designer, ended up moving to Sales/Marketing/BD
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New Media InstructorDcad - Delaware College Of Art And Design Jan 2003 - May 2005New Media Instructor at Delaware's Premier Fine Art and Multimedia College.Focus: Principles - Basic Layout and Design I and IISoftware - Illustrator, Photoshop, Quark
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DesignerInsight Interactive Group 1999 - 2001Us -
DesignerInsight Interactive Group 1997 - 1999Us
Rob Avery Skills
Rob Avery Education Details
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University Of DelawareFine Arts - Printmaking -
Wilmington UniversityMultimedia Design
Frequently Asked Questions about Rob Avery
What company does Rob Avery work for?
Rob Avery works for Videri Inc.
What is Rob Avery's role at the current company?
Rob Avery's current role is SVP, Product Management.
What is Rob Avery's email address?
Rob Avery's email address is ro****@****ail.com
What is Rob Avery's direct phone number?
Rob Avery's direct phone number is +148434*****
What schools did Rob Avery attend?
Rob Avery attended University Of Delaware, Wilmington University.
What are some of Rob Avery's interests?
Rob Avery has interest in Children, Civil Rights And Social Action, Politics, Environment, Education, Science And Technology, Human Rights, Arts And Culture.
What skills is Rob Avery known for?
Rob Avery has skills like Online Advertising, Digital Media, Creative Direction, Digital Strategy, Web Design, Interactive Advertising, Digital Marketing, Online Marketing, Interactive Marketing, Rich Media, Advertising, Flash.
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