Robb Hollosy Email & Phone Number

Cleveland/Akron, Ohio Area

Oversee business banking and treasury management lead generation and relationship management programs with responsibility including marketing, product development, pricing, promotion and training.

Cleveland/Akron, Ohio Area

Directed execution and implementation of integrated, multi-channel marketing plans for multiple customer and industry segments. Managed team supporting all small business segments, with specialization in healthcare, manufacturing, wholesale, accounting, legal, agriculture, retail, and women in business. Led multi-functional teams to translate desired business outcomes into strategy and execute marketing programs and activities, including advertising, sales content, and internal communications. Functioned as main contact with agencies, third parties, and internal business partners to coordinate campaign development and execution. Supervised activities, including coordination with legal, compliance, invoicing, financial management, and process work flows. Connected customer analytics and insights to positively impact customer interactions and business outcomes. Provided performance management, coaching, and development of direct reports. Managed $20,000,000 business banking marketing budget aligned to marketing contribution. Coordinated annual planning and budget process.

Cleveland/Akron, Ohio Area

Oversaw business banking marketing and associated marketing team. Developed product branding strategies and marketing plans. Managed electronic sales, support, and distribution materials. Implemented prospect qualifying surveys to identify qualified leads. Led projects needing dimensional mailings and multimedia components. Monitored all materials produced for consistency and compliance with corporate brand strategy. Directed multiple outside vendor relationships. Maintained budget of $10,000,000.

Cleveland/Akron, Ohio Area

Editor monthly corporate Insights magazine, reaching over 20,000 subscribers in paper and electronic formats. Created automated presentation tool for sales calls, known as Boardroom Presenter®. Implemented prospect qualifying surveys to identify qualified leads with tracking and measurement database. Launched multiple new products and created corresponding marketing plans and materials. Developed and executed product and branding strategies for all corporate banking, treasury management, real estate, international, and capital markets marketing initiatives. Led multiple award-winning, multi-touch direct marketing programs that drove incremental 15% increase in new clients year over year.

Greater Grand Rapids, Michigan Area

Implemented and integrated marketing plans across Michigan and Illinois specific to corporate banking. Designed prospect, client, and center-of-influence specific presentations and marketing materials. Established specialized sales strategies and training for business development team. Organized employee and client recognition events. Assisted in client entertainment planning for major sporting events in markets, including senior PGA golf event and West Michigan Grand Prix. Recognized as 1998 Excel Award nominee.

Kalamazoo, Michigan Area

Created and executed branch marketing strategies and sales support materials. Wrote copy for sales support materials and communications following corporate brand-positioning standards. Worked in collaboration with corporate compliance to ensure legality of materials. Established sales support budget.

Kalamazoo, Michigan Area

Oversaw entire recruitment and hiring process of all branch employees within west and southwest Michigan (325 employees hired in one year). Managed internal applicant job-posting process for employee advancement.

Kalamazoo, Michigan Area

Marketed staffing solutions to existing and potential clients. Recruited professional-level temporary and permanent-level employees for placement at client sites. Developed North Region technical process manual to create consistency across team.

Adrian, Michigan Area

Conducted and analyzed national consumer and trade research through multi-step market channels (two-step distribution, home centers, dealers, and builders). Designed consumer and trade surveys and databases for ease of analysis. Analyzed and recommended product strategies based on market research. Directed new product feasibility studies by examining competition, including pricing strategies and benchmark studies. Interfaced with national market research firm to design, conduct, and analyze strategic surveys. Created computer database providing management with comprehensive reports of prices, product lineup, and competitor strategies.