Led an in-house team with many functions including project management, social media management, art direction, copy writing, media buying, production, and marketing strategyEstablished processes and tools related to creative and marketing activities that ensured clear communication and consistent, goal-driven resultsWorked closely with key stakeholders in sales, R&D, production, and external partners to execute a wide range of deliverables to support all in-house branded… Show more Led an in-house team with many functions including project management, social media management, art direction, copy writing, media buying, production, and marketing strategyEstablished processes and tools related to creative and marketing activities that ensured clear communication and consistent, goal-driven resultsWorked closely with key stakeholders in sales, R&D, production, and external partners to execute a wide range of deliverables to support all in-house branded products including paid/organic digital campaigns, UGC campaigns, brand toolkits, websites, e-commerce content, photo shoots, etc.Featured Brands:• Coffee Toppers Cold Foam• Whipt Plant-Based Whipped Topping• FunPops Freeze Pops & Drinks Show less

Oversaw the creative activities of the team including photo-shoots, animated videos, traditional ad campaigns, social media campaigns, brand development, website design, and interactive sales toolsContributed to the senior leadership team’s management of the account by advising on budgets, processes, timelines, staffing/resourcing, and technology

Built and managed a team of 5 full-time creatives including copywriters, designers, and UI/UX specialists to meet the demands of a large multi-faceted client account with strict regulatory requirementsAreas of Experience:• Branded & Unbranded• DTC & HCP• Immunology• Cardiovascular Conditions• Dermatological Conditions• Oral Healthcare• Pediatric Care

Managed the creative activities on multiple accounts, focusing primarily on art and design, while coordinating with all capabilities to develop strategies, estimates, schedules, processes, client communications, and resourcing plans

Supported multiple teams of designers in the creation of various digital tactics including websites, display ads, social ads, and interactive patient tools• Branded DTC & HCP• Unbranded DTC• Immunology• Neurology• Gastrointestinal Conditions• Respiratory Conditions

Operated within a highly collaborative team overseeing and directing the development of creative content including brand strategies, identity systems, message platforms, photo-shoots, packaging, websites, digital media, and ad campaignsFeatured Clients:• Adirondack Experience• Iovine Brothers Produce• Richard Sandoval Hospitality• Astral Artists• Molly Malloy’s Restaurant

Worked within a team of over 20, directing a group of 3-5 copywriters and designers to produce a full-range of creative concepts for ad campaigns, publications, websites, photo-shoots, video spots, social campaigns, and brand identitiesCollaborated with the accounts, project management, and agency leadership teams on the development of brand strategies, creative briefs, project schedules, work processes, client communications, and presentations

Applied technical knowledge, attention to detail, and an adaptable workflow to develop practical, visually compelling solutions to a range of creative problem solving tasksCoordinated with the print production, interactive, video, and photography departments to bring concepts into the real worldPresented work to clients, highlighting the value and potential of strong creative thinking, and explaining the development processClients:• Texas A&M University• Dayton… Show more Applied technical knowledge, attention to detail, and an adaptable workflow to develop practical, visually compelling solutions to a range of creative problem solving tasksCoordinated with the print production, interactive, video, and photography departments to bring concepts into the real worldPresented work to clients, highlighting the value and potential of strong creative thinking, and explaining the development processClients:• Texas A&M University• Dayton University• LaGrange College• Alliance MMA• Chestnut Hill College• The St. James Athletic Center• Spectra• Mid-American Conference• Rutgers University• University of Seattle Show less

Supported a team of product designers and concept artists, focused primarily on the toy and candy industriesWorked on projects including product development, branding, package design, and digital/traditional illustrationClients:• Frankford Candy• Spinmaster• Hasbro• Fisher-Price• Scholastic