Marketing leader who's thinking and approach has been forged by the challenges and achievements of a 20-year quest to more closely connect brands and consumers through extraordinary experiences across the vast array of communication channels. I hold firm to the belief that a Brand is nothing more than the experience others share with it. I engage with marketing, product, and technology teams to mold customer centric omni-channel strategies, and execute against those ideas to deliver a real impact to my clients' bottom line. I measure my own success by the goals I help others achieve. Specialties: ♣ Brand Development & Storytelling♣ Communication Strategy♣ Experience Strategy & Design♣ Engagement Strategy & Planning♣ Social Media Strategy & Content Marketing♣ Campaign Strategy & Development♣ Intentionally Provocative Design Thinking♣ Big Idea FormulationVerticals I've supported:♣ News & Publications♣ Healthcare♣ Insurance♣ Travel & Tourism♣ Hospitality & Lodging♣ Luxury Destination Resorts♣ Cultural Commerce (through the line)♣ Manufacturing & Distribution♣ Food & Beverage♣ Automotive♣ Non-Profit♣ Real Estate (Commercial & Residential)♣ Banking/Finance/Investments♣ Government & NGO's♣ ElectronicsTechnologies I've leveraged or been immersed in:♣ CMS & DMS♣ Systematic Marketing ♣ Campaign Management♣ Sales Force Tools♣ Cybersecurity♣ Networking♣ Cloud Services♣ Artificial Intelligence & Machine Learning♣ Blockchain♣ Virtual Reality♣ Augmented RealityWays I inform ideas:♣ Thoughtfulness♣ Facilitating Collective Power♣ Collaborative Input♣ Strategic Planning♣ Consumer Insights♣ Market & Landscape Insights♣ Competitive Insights♣ Exploring the Edges of Possibility♣ Suffering & Resilience♣ Service to Others♣ Commitment to Success♣ Eternal Optimism
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Cxo (Cco, Cxo, Cmo, Cpo)Phathom & PhlowUnited States
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Cxo (Cco, Cxo, Cmo)Phathom & Phlow Mar 2024 - PresentRichmond, VaFounder and Managing Partner of an innovative creative group focused on delivering cutting edge bespoke Marketing Services & Branded Experiences for clients of all shapes and sizes, from buttoned up F500's to scrappy startups - and everyone in between. We are thinkers. Makers. Creators. Doers. And passionate leaders with ambitions to change the world. We're humbled by our struggles, and we rise with resilience every-single-time through the lessons we're blessed with. Our focus areas:Forge strategieso Digital transformationo Brand Developmento Experience Developmento Marketing Strategieso Vision & Consensus AlignmentDevelop brandso Branding & Re-branding serviceso Experience Strategy & Design serviceso Creative Difference Serviceso Team/Executive Alignment Serviceso Content Serviceso Traditional, Digital, Mobile and Social Marketing ServicesCraft experienceso Brand execution o Marketing strategies & execution serviceso Omni-channel experienceso BIG IDEA conceptualization & executiono Immersive physical-digital environmentso Artificial Intelligence & Machine Learningo Virtual Realityo Augmented Realityo Blockchain
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Cmo | Advisor - Brand Strategy, Marketing, Media Planning & Experience ExecutionDigicze Apr 2024 - PresentRichmond, Virginia, United StatesChief Marketing Officer focused on Rebranding, Evangelism and Digital Transformation of an Innovate Solutions company which serves it's clients through Cloud Modernization, Digital Trust, Network Cybersecurity, AI/ML, and Blockchain services, and broadly engages with those focused on managing and securing data in the new age of digital interactions. -
Cmo | Advisor - Global Marketing, Digital Strategy And Brand ExecutionSilent Interception Apr 2024 - PresentRichmond, Virginia, United StatesChief Marketing Officer focused on Crafting an entirely new brand, and serving as an Evangelist of a crazy smart Deceptive approach to Digital Trust and Cybersecurity, focused on engagement and business development for a category changing product that will revolutionize the way networks and data are protected. -
Chief Creative Officer (Cco)Bedlam Agency May 2017 - Apr 2024Richmond, Virginia, United StatesCo-founder and Chief Experience Officer of a boutique creative agency focused on crafting and developing Brands and experiences that turn prospects into customers, customers into fans, and fans into fanatics. Focused primarily on F500 companies, non-profits, and up-and-coming organizations with a passion to make a difference in the world.
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Chief Experience Officer (Cxo)Urban Transit Collective Jun 2014 - Apr 2017Richmond, Virginia, United StatesFounder and Chief Creative Officer of a boutique creative agency focused on crafting and developing Brands and their closely related customer experiences for F500 companies, non-profits and startups alike.
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Creative Director | Studio Lead | Experience Strategy & DesignSapientnitro Mar 2008 - Jun 2014Santa Monica, CaHands on leader of researchers, experience designers, writers, art directors, and technologists through a Design Thinking approach to deliver exceptional omni-channel experiences.Delivered world class solutions for clients including American Funds, Washington Post, WSJ, Union Bank, BMO Harris, The Hartford, Adidas, Adobe, Disney, Target and several others. Some things I owned along the way:o Evangelist for Human Centered Design and Design thinking across the organizationo Managed day-to-day relationships with primary stakeholders (marketing, tech, product, program, and the executive team)o Sponsor and facilitator of cross-disciplinary brainstorming sessions to get to the right ideao New business ideation and creative pitch team leado Client workshop planning and facilitationo Strategic deliverable developmento Sculptor of roadmaps coordinating product experience growth over timeo Primary and secondary research leado Retention strategieso Membership marketingo Experience modeling/ideation -
Creative Director - Experience Strategy & DesignVerizon Wireless Mar 2007 - Mar 2008Laurel, MdProvided strategic direction, design, and customer focused direction on multiple service design engagements.Guided a group of consumer engagement of product owners and design thinkers through various strategy and design projects including mobile, in-home digital, and outbound messaging engagements.Some duties performed include:o Guerilla primary research to identify wireless and cable customer ambitions and aspirationso Guerilla market and industry research to understand trends and opportunitieso Created a baseline of personas and journeys (focused on my portfolio of products)o Leveraged insights to Inform, author, and present experience briefs outlining a vision for each producto Led executive team workshops and brainstorming sessions to define and build consensus on key differentiators and strategic positioning of new products and serviceso Crafted vision sketches, mockups, and rapid prototypes of each product concept o Facilitated quick hitting collaboration sessions to drive alignment on the ideaso Creation of a new set of interaction ideas that were adopted elsewhere at VZW -
Experience Lead | Digital StrategistAvenue A - Razorfish Jan 2002 - Mar 2007Los Angeles, CaEngagement and team lead for a group of interactive strategy and design teammates tasked with helping our clients build award winning experiences, from strategy through final asset delivery. Applied service design principles to the creation of products and services for leading F100 innovators with interests in reinventing the digital age of brand connections.Responsible for the creation or oversight of the following types of activities and deliverables:o Stakeholder requirements workshop facilitation.o Development of research protocol and interview guideso Primary consumer research (focused on the development of user personas and user journeys)o Competitive analysis to identify market leading experienceso Interaction modelling & Interactive design conceptingo Creation of site map, page flows, and wireframeso Development of usability test plan, including scriptso Facilitated focus group studieso Managed usability testing effortso Elaboration of designs into interaction specifications -
Interactive Experience Designer | Digital StrategistGenex Interactive Jan 1999 - Jan 2002Los Angeles, CaExperience design lead focused on crafting interactive experiences for varied clients across the entertainment and automotive industries. Some duties performed include:♣ Stakeholder interviews and requirements documentation♣ Concept modelling and early sketchwork♣ Interaction modeling ♣ Digital Roadmapping♣ Design system creation♣ Prototype definition and design ♣ Usability Testing Plan
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Co-Founder, Vp Product DevelopmentWestwind Media Jan 1997 - Jan 1999Denver, CoFounding partner of a streaming media company, with my duties focused primarily on product design and development for rich media players and digital community experiences, and secondarily on new business support.
Robb Stevenson Education Details
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Political Science, Philosophy
Frequently Asked Questions about Robb Stevenson
What company does Robb Stevenson work for?
Robb Stevenson works for Phathom & Phlow
What is Robb Stevenson's role at the current company?
Robb Stevenson's current role is CxO (CCO, CXO, CMO, CPO).
What schools did Robb Stevenson attend?
Robb Stevenson attended University Of Northern Colorado.
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Robb Stevenson
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Robb Stevenson
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2yahoo.com, csamedical.com
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